New York
Sept 18th 2013
#2#
#rightscale!
Today’s Agenda!
1:30 
3 Steps to Accelerate to Cloud

 
 
Michael Crandell, RightScale, CEO

 
 
Rishi Va...
#
#rightscale!
3 Steps to Accelerate to!
#4#
#rightscale!
3 Steps to Accelerate Your Cloud!
1 
Get Out Your Map

 
 
 
 
 


 
 
 
 
 
2 
Pick Your Destination

 
...
#
#rightscale!
Get Out Your Map!
#6#
#rightscale!
Choice!
The Rise of the Clouds
#7#
#rightscale!
What a Difference a Year Makes!
Open Sourced
Goes OpenStack
Launched
Adds Australia
GA
Apr
 Jun
 Aug
 Oct...
#8#
#rightscale!
Hybrid Matures!
All of the Above
Single private
5%
Single public
11%
No plans
7%
Multi-public
15%
Multi-p...
#9#
#rightscale!
Evolution of Hybrid Architectures!
App 1
 App 2
Public Cloud!
App 3
 App 4
Private Cloud!
From a Portfoli...
#10#
#rightscale!
Using!
Cloud!
Unlocks!
Value
#11#
#rightscale!
Cloud Maturity Model!
8%! 17%! 26%! 23%! 26%!
Source: RightScale State of the Cloud Report 2013
Cloud!
W...
#12#
#rightscale!
Benefits Grow!
0%
20%
40%
60%
80%
100%
Cloud Beginners Cloud Explorers Cloud Focused
%ofRespondents
Busin...
#
#rightscale!
Pick a Destination!
#14#
#rightscale!
What Business Value Do You Want?!
Increase Enterprise Agility
Drive Operational Efficiencies
Expand Mark...
#15#
#rightscale!
What Do You Need to Consider?!
#16#
#rightscale!
Modular building blocks
Multi-tenant, high density
Purpose-built systems
Single-tenant, low density
Bene...
#17#
#rightscale!
Consideration: Consistency !

Consistent performance & reliability
Consistent utilization
#18#
#rightscale!
Benefit: Accessible by Network & API!
Designed for networked access
Programmatic and extensible
Designed ...
#19#
#rightscale!
Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors
#20#
#rightscale!
Benefit: On-Demand Self Service!


Focus on wait, throughput
Decentralized
Focus on service level
Central...
#21#
#rightscale!
Consideration: Waste!
Simple, flexible ordering
Complex merchandising and procurement
Self-service de-pro...
#22#
#rightscale!
Benefit: Elastic Scale and Ephemeral Use!
‘Infinitely’ scalable
Sized to current use
Capacity-bound
Sized ...
#23#
#rightscale!
Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestrati...
#24#
#rightscale!
Benefit: Metered Pay-Per-Use!
Opex
Allocation based on usage
Capex + Maintenance
Allocation based on fore...
#25#
#rightscale!
Consideration: Tracking & Planning!
Budgeting
Chargeback
Purchase options
#rightscale!
#26#
Why!
Cloud!
Management?!
#27#
#rightscale!
Our View of Cloud Management!
A framework of tools to solve cloud challenges and increase your
ability t...
#28#
#rightscale!
The Core Cloud Management Toolset!
•  Resource management
•  Compute, network, storage
•  Governance
•  ...
#29#
#rightscale!
What Does This Mean for Your Business?!
1.  Combat complexity and stay
organized
2.  Respond quickly to ...
#
#rightscale!
Plot Your Route!
#31#
#rightscale!
Where to Start: Segment Your App Portfolio!
•  Greenfield
•  Designed for cloud
Cloud-Ready
Elastic Web
T...
#32#
#rightscale!
Evaluating Applications for the Cloud!
•  Business impact
•  Should we put this app on the cloud?
•  Wha...
#33#
#rightscale!
Business Impact: Framework Sample!
App 1 App 2 App 3 App 4 App 5
Business Impact
Fast time to market u ...
#34#
#rightscale!
Technical Fit: Framework Sample!
App 1 App 2 App 3 App 4 App 5
Governance Factors
Data Residency u u u...
#35#
#rightscale!
Refactor
Don’t Migrate
 Hold Off
Quick Wins
Rank Your Apps to Prioritize!
App 9
App 7
App 2
App 3
App 5
...
#36#
#rightscale!
4 Common Starting Points!
Marketing Campaigns
Mobile Apps
Self Service Test & Dev
Batch Processing
#37#
#rightscale!
Your Cloud Team: Org Implications!
Create a cloud team with a mix of new and existing talent
Evaluate ex...
#38#
#rightscale!
A Cloud Itinerary!
•  Lay out your cloud strategy
•  Understand your Business Value Tracks
•  Develop yo...
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RightScale Roadtrip - Accelerate To Cloud

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The Accelerate to Cloud keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

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RightScale Roadtrip - Accelerate To Cloud

  1. 1. New York Sept 18th 2013
  2. 2. #2# #rightscale! Today’s Agenda! 1:30 3 Steps to Accelerate to Cloud Michael Crandell, RightScale, CEO Rishi Vaish, RightScale, VP of Product 2:30 Hybrid Cloud Strategies Jaret Chiles, Rackspace, Enterprise Cloud Solutions Architect! 2:45 Real-World Stories from the Road to Cloud Lawrence Sica, ICAP, Cloud Architect 3:30 Demo: Agility in a Cloud-Enabled Enterprise Claudio Gentile, RightScale, Cloud Solutions Engineer 4:30 Networking and Cocktails with the Experts
  3. 3. # #rightscale! 3 Steps to Accelerate to!
  4. 4. #4# #rightscale! 3 Steps to Accelerate Your Cloud! 1 Get Out Your Map 2 Pick Your Destination 3 Plan a Route
  5. 5. # #rightscale! Get Out Your Map!
  6. 6. #6# #rightscale! Choice! The Rise of the Clouds
  7. 7. #7# #rightscale! What a Difference a Year Makes! Open Sourced Goes OpenStack Launched Adds Australia GA Apr Jun Aug Oct Dec Feb Apr 2012! 2013! Launched Grizzly Released vCHS GA Jun Aug
  8. 8. #8# #rightscale! Hybrid Matures! All of the Above Single private 5% Single public 11% No plans 7% Multi-public 15% Multi-private 15% Hybrid cloud 47% Multi-cloud 77% Source: RightScale State of the Cloud Report 2013
  9. 9. #9# #rightscale! Evolution of Hybrid Architectures! App 1 App 2 Public Cloud! App 3 App 4 Private Cloud! From a Portfolio of Resource Pools… App 2 …to a unified Resource Pool.
  10. 10. #10# #rightscale! Using! Cloud! Unlocks! Value
  11. 11. #11# #rightscale! Cloud Maturity Model! 8%! 17%! 26%! 23%! 26%! Source: RightScale State of the Cloud Report 2013 Cloud! Watchers! Cloud! Beginners! Cloud! Explorers! Cloud! Focused! No! Plans! Planning! First project! Apps running! Heavy use!
  12. 12. #12# #rightscale! Benefits Grow! 0% 20% 40% 60% 80% 100% Cloud Beginners Cloud Explorers Cloud Focused %ofRespondents Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure 12 Source: RightScale State of the Cloud Report 2013
  13. 13. # #rightscale! Pick a Destination!
  14. 14. #14# #rightscale! What Business Value Do You Want?! Increase Enterprise Agility Drive Operational Efficiencies Expand Markets & Capabilities Increase Investment Flexibility Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency New Geographies New Capabilities Web-Scale Applications CapEX to OpEX Reduce sunk costs Reduce lock-in
  15. 15. #15# #rightscale! What Do You Need to Consider?!
  16. 16. #16# #rightscale! Modular building blocks Multi-tenant, high density Purpose-built systems Single-tenant, low density Benefit: Pooled!
  17. 17. #17# #rightscale! Consideration: Consistency ! Consistent performance & reliability Consistent utilization
  18. 18. #18# #rightscale! Benefit: Accessible by Network & API! Designed for networked access Programmatic and extensible Designed for isolation Monolithic
  19. 19. #19# #rightscale! Consideration: Security ! Security outside the private network Heterogeneous APIs and behaviors
  20. 20. #20# #rightscale! Benefit: On-Demand Self Service! Focus on wait, throughput Decentralized Focus on service level Centrally controlled
  21. 21. #21# #rightscale! Consideration: Waste! Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning
  22. 22. #22# #rightscale! Benefit: Elastic Scale and Ephemeral Use! ‘Infinitely’ scalable Sized to current use Capacity-bound Sized to peaks
  23. 23. #23# #rightscale! Consideration: Automation! Architectural rework Dynamic configuration Integrated monitors and orchestration
  24. 24. #24# #rightscale! Benefit: Metered Pay-Per-Use! Opex Allocation based on usage Capex + Maintenance Allocation based on forecast
  25. 25. #25# #rightscale! Consideration: Tracking & Planning! Budgeting Chargeback Purchase options
  26. 26. #rightscale! #26# Why! Cloud! Management?!
  27. 27. #27# #rightscale! Our View of Cloud Management! A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits ! Consistency and reliability of shared, commodity resources Secure access to a variety of remote, networked resources Self-service accessibility of an approved configuration menu Elastic, instantaneous scalability driven by automation! Usage transparency and optimization!
  28. 28. #28# #rightscale! The Core Cloud Management Toolset! •  Resource management •  Compute, network, storage •  Governance •  Policy management •  Identity and access management •  Usage and cost management •  Configuration •  Configuration management •  Service catalog •  License management •  Automation •  Resource monitoring and alerting •  Automated scaling and deployment orchestration
  29. 29. #29# #rightscale! What Does This Mean for Your Business?! 1.  Combat complexity and stay organized 2.  Respond quickly to customer and market demands 3.  Spend less time firefighting 4.  Keep tabs on what’s happening 5.  Stay flexible and portable 6.  Focus on your core competencies
  30. 30. # #rightscale! Plot Your Route!
  31. 31. #31# #rightscale! Where to Start: Segment Your App Portfolio! •  Greenfield •  Designed for cloud Cloud-Ready Elastic Web Traditional •  Web architecture •  Elastic design •  Monolithic •  Legacy •  Traditional vendors ✔✔ ✔ ?
  32. 32. #32# #rightscale! Evaluating Applications for the Cloud! •  Business impact •  Should we put this app on the cloud? •  What benefits will we get? •  Technical requirements •  Can we put this app on the cloud? •  How much will migration or build out cost? •  Choose the best ROI •  High business impact •  Appropriate technical requirements
  33. 33. #33# #rightscale! Business Impact: Framework Sample! App 1 App 2 App 3 App 4 App 5 Business Impact Fast time to market u u u u u Experimental u u u u u Demand fluctuation u u u u u Transitory/Time limited u u u u u Many instances u u u u u Many changes u u u u u DevOps/CI u u u u u New geographies u u u u u New capabilities u u u u u OpEX is desirable u u u u u
  34. 34. #34# #rightscale! Technical Fit: Framework Sample! App 1 App 2 App 3 App 4 App 5 Governance Factors Data Residency u u u u u Regulatory (PCI, HIPAA) u u u u u Security Requirements u u u u u Technical Requirements Load Balancer: Session Affinity u u u u u Application: Licensing u u u u u Cache: Persistent u u u u u Database: Working set size u u u u u Security: Egress filtering u u u u u …
  35. 35. #35# #rightscale! Refactor Don’t Migrate Hold Off Quick Wins Rank Your Apps to Prioritize! App 9 App 7 App 2 App 3 App 5 App 1 App 4 App 8 App 6 BusinessImpact Technical Fit
  36. 36. #36# #rightscale! 4 Common Starting Points! Marketing Campaigns Mobile Apps Self Service Test & Dev Batch Processing
  37. 37. #37# #rightscale! Your Cloud Team: Org Implications! Create a cloud team with a mix of new and existing talent Evaluate existing processes, tools are only part of the story Focus on business drivers – agility, efficiency, new markets, opex
  38. 38. #38# #rightscale! A Cloud Itinerary! •  Lay out your cloud strategy •  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success •  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications •  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier
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