Riverbed boosts cloud apps with acquisitions
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RightScale Conference Santa Clara 2011: Database and application performance matter little if the application delivery is slow. Companies looking for performance, reliability, and scalability put proven application delivery systems to work in their cloud deployments. Join Raja Srinivasan and Jim Young as they discuss the features and technologies that cutting-edge companies are taking advantage of in their traffic management solutions for rapidly scaling environments. Learn how digital agency, Tenthwave, launched the “Stop Bullying Speak Up” campaign on Facebook using Riverbed Stingray Traffic Manager on RightScale to handle SSL Decryption and optimize cloud performance, and how Riverbed and RightScale have enabled Tenthwave to build repeatable deployments for their online promotions and campaigns.
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Riverbed boosts cloud apps with acquisitions
- 1. 1 Maximizing your Cloud Applications Performance and Availability Watch the video of this presentation Raja Srinivasan © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 2. 2 Recent Riverbed acquisitions… Riverbed Acquired Two Companies to advance its Optimization Strategy with asymmetric deployment options © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 3. 3 About Zeus Technology • A Leader in Virtual ADC Market Innovation • Designed for Public & Private Clouds • Unmatched scalability and flexibility • 1,500+ Customers • Top Cloud Providers use Zeus Success • Financial, Media, Commerce, Cloud & All major industries • 91 Employees Profile • Based in Cambridge, England © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 4. 4 About Aptimize • Leader in Web Content Optimization Innovation • Accelerates public & private web apps • New visionary technology • 150+ Customers Success • Financial, Media, Commerce, Technol ogy & more • 11 Employees Profile • Based in Wellington, NZ © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 5. 5 Strategic reasons for these acquisitions Performance for the Globally Connected Enterprise © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 6. 6 The Impact of Implementing a Performance Platform “Which of the following are likely to be your top technology priorities over the next 12 months?” Consolidation 75% Disaster recovery 65% Mobility 60% Rich media / video 50% Cloud 42% Performance management 40% Offshoring 38% Riverbed Can Dramatically Accelerate Your Key Initiatives Source: Forrester Research Inc. © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 7. 7 What makes an application slow? Stingray Stingray Steelhead Traffic Aptimizer WOC Manager NETWORK APPLICATION CLIENT Network Latency Server performance Content Complexity Network Bandwidth Traffic floods Bandwidth requirements Protocol Inefficiencies Application Inefficiencies Rendering Inefficiencies © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 8. 8 What is Stingray Traffic Manager What is it? • Software Proxy (often referred to as a “Reverse Proxy”) • Operates at layer 7, puts lightweight demands on kernel Physical Virtual Cloud Available as: • Software for Linux and Solaris environments • Virtual Appliance for VMware / XenServer / OracleVM • Through many third-party cloud providers © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 9. 9 Stingray ADC benefits… Stingray vADC • Web Sites • Enterprise Apps • Email • Web Services • Rich Media E- Intranets, SMTP, IMAP. POP Databases, XML, S Video, Audio, SI commerce, corpor Document Mgmt, OAP P, RTSP ate sites ERP, CRM FASTER: MORE RELIABLE: MORE SECURE: EASIER TO MANAGE: • SSL and XML offload • Load balancing • Server Isolation • TrafficScript logic • Content Compression • Fault tolerance • Traffic Filtering and • Service Level • HTTP Caching • Monitoring Scrubbing Monitoring • HTTP Multiplexing • Bandwidth and rate • DoS protection • Reporting and alerting • TCP Offload shaping • Application Firewall • Control and Event API © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 10. 10 Aptimize: Web Content Optimization (WCO) BEFORE AFTER FILE MERGING: PAGE COMPONENT DYNAMIC LAYOUT STREAMLINING: • Merge JavaScript OPTIMIZATION • JavaScript re-ordering • Merge Stylesheets • Merge JavaScript • Asynchronous JavaScript Opt • Image Spriting • Merge Stylesheets • On-demand image loading • Background image • Image Spriting • Device + browser aware inlining • Background image inlining optimizations Result: Enterprise Web apps and public web sites up to 4x faster © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 11. 11 A Better Approach for ADCs Designed from the ground up for virtualization • Private cloud, public cloud, data center Leading scale & performance • Outperforms legacy hardware ADCs More acceleration & optimization capabilities • Web content opt, bandwidth management, global load balancing Gain more application control with TrafficScript • Deep application integration Best in class price-performance © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 12. 12 Using Stingray Traffic Manager Develop your applications Deploy your applications Deliver your applications Defend your applications © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 13. 13 Develop Faster: Release Applications Fast and Often Develop v1->v2->v3 1. Application & Network 2. A new point of control 3. Release Fast, Release Often • Decouple for flexibility and agility • More choice for application changes • Reduce risk of major application changes • vADC becomes key control point • Virtualize test and development • Minimize downtime for upgrades/rollback • Powerful control with TrafficScript • Test/QA identical to production • Streamline release of new apps • Greater freedom of deployment • Protect against attacks • Supports agile development © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 14. 14 Deploy Faster: Virtual and Cloud Platforms Deploy 1. Before: Constrained 2. Choice and Control 3. After: Flexibility and Elasticity • Dedicated, physical ADC • Physical/Virtual/Cloud deployment • Apps mobile across cloud platforms • Limited resource flexibility • Maximize ADC efficiency & utilization • Plan capacity to meet transaction load • ADC overcapacity • Fully integrated with virtual platform • Optimize usage of app servers & VMs • Apps tied to a single location • Scale up or out virtually • Align your costs to business need © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 15. 15 Deliver Faster: Increase Performance and Throughput Deliver 1. User Experience 2. Choice and Control 3. Performance and Availability • Accelerate transactions • Physical/Virtual/Cloud deployment • Maximize throughput • Differentiate and prioritize traffic • Dynamic Caching, SSL offload • Improved satisfaction • Protect against demand surges • Route global traffic to local resources • Exceed SLA across global apps • Maximize revenue • More control using Trafficscript • Prevent revenue loss from failure or attack © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 16. 16 Defend Faster: Distributed Application Firewall Defend Request & validation High-performance Load Balancing SSL processing Session Persistence Response and tuning 1. Protect and Detect 2. Policy Enforcement 3. Central Administration • Dual-mode protection against • High performance, even in virtual and • Comprehensive real-time reports and threats, such as Flash Floods, Cookie SaaS environments logging of threats and audits Tampering, Forceful Browsing, SQL • Live updates to baseline protection • Role-based access, control and injection, Cross-site Scripting, and other • Close vulnerabilities configuration management worm vectors © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 17. 17 17 Riverbed Customer - Tenthwave Background • Digital Advertising and Promotion Agency • 50 - 100 employees • Consistent production of online campaigns lasting for 30-60 day increments • Image heavy web applications Results • Reduced active web servers by 75% • Demonstrated higher throughput and performance Key benefits Tenthwave has deployed several pairs of Riverbed Stingray Traffic • Reduced time and energy costs Manager (formerly Zeus) in the Rightscale environment • Seemless experience for SLA customers © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 18. 18 18 Riverbed Customer – Tenthwave customers quotes Quote: Reducing Active Web Servers by 75% • “"Under heavy load, the Stop Bullying Speak Up application was expected to require anywhere from 10 to 40 application servers. When we enabled the Traffic Manager's content caching that need went down by 3/4, allowing us to run with between 3-10 application servers even under load. Additionally, Content Caching reduced the load on our back end databases significantly."– Jade Wesdorp, Tenthwave, Systems Administratoe Quote: Reducing time and energy resources with SSL offloading • “Having SSL offloading at the Traffic Manager allowed us to purchase and install a single certificate, lowering the time and energy required to manage certs for an active server cluster, and letting us concentrate on user experience.” – Jade Wesdorp, Tenthwave, VP of Systems and Technology © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 19. 19 19 Riverbed Customer – Tenthwave customers quotes Stigray Traffic Manager (Zeus) & Rightscale together • “Rightscale’s auto-scaling features provides the ease of registering newly- added nodes to the Zeus cluster, which has been a lifesaver for us on this project. Adding capacity is as simple as pushing a few buttons (once the environment is set up), and that translates to always having the right number of resources available and never paying for more than we need. Management was so pleased with the solution on the Stop Bullying Speak Up campaign that we've since used it on two more projects, and anticipate using it on more!"– Jade Wesdorp, Tenthwave, Systems Administrator © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
- 20. 20 Why Riverbed vADC? The fastest software-based ADC on the market – bar none Available on more virtualization platforms that any other Available in more clouds that any other Supports scale out well as scale up models Powerful management and visibility tools Better application integration than any other ADC product Mature enough to run critical apps © 2011 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.
Editor's Notes
- What we are announcing is our intent to develop and offer a joint application acceleration solution. What’s so compelling about it – and what I’ll show you in more detail – is that the way we’re envisioning it, the solution will accelerate all cloud-based applications.
- Zeus is a pioneer in high performance virtual and software application delivery controllers. What others require complex, custom built hardware to do, Zeus does at the same speeds in software. Their technological advantage has allowed them to be an early leader in cloud acceleration and the go-to technology for virtual ADCs in private cloud.Over 1,500+ customers use Zeus in their environments. Leading cloud providers like Amazon and Rackspace make zeus products and services available to their customers.
- Aptimize has brought a revolutionary new type of optimization to the market – Web Content Transformation.
- Riverbed is the performance company. Our role has been – has always been – that we solve complex, distributed computing performance problems for enterprises. When customers have an application & layer 4-7 performance problem they come to Riverbed looking for an answer, and assume that we have a robust set of tools to solve those problems. We aspire to be the company all about performance –this drives our DNA, research, development, and our M&A strategy. As you’ll see, these technologies fit into our strategy well.
- We polled a thousand of our customers to get a feel for what initiatives were most important to them this year. I’m guessing that a lot of these probably look familiar to you as well. Implementing a performance platform in your network isn’t just about reducing bandwidth or making applications faster, it’s about helping you to reach your IT goals. We are a major contributor in facilitating consolidation, ensuring your replications complete within their windows, allowing your users and your data the flexibility to be mobile without performance penalties, ensuring that video gets delivered efficiently, and more.
- All that capability, with the flexibility to deploy in datacenter or cloud environments, means that you now have a new way to deliver ADC services.Zeus was designed for virtualization – whether in datacenter consolidation, public clouds, or in private or hybrid cloud environmentsZeus outperforms traditional hardware ADCs, because it can take advantage of the scale and performance of modern CPU technologyZeus has capabilities which extend beyond the datacenter, including global load balancing, location-sensitive control and web content optimizationZeus unique TrafficScript knows about applications, making it easy to create high-level rules with fine controlAnd Zeus can deliver outstanding performance, scaling to make maximum performance from modern compute and blade platforms
- <PAW: New slide, script needs sorting out though><PAW: This could probably go at the end of the Aptimizer slides as a summary>As you have seen, Stingray gives the widest range of functionality and flexibility, but the key differentiation is that Stingray is poised to help enterprises take advantage of the move to data center virtualization and the cloud.There are 5 key points that led enterprises to choose a virtual ADC platform over a physical ADC:Designed from the ground up for virtualizationFull feature setDynamic ElasticityN+1 AvailabilityCloud Portability“Hardware ADCs have a legacy design that requires custom, dedicated hardware. Stingray can take full advantage of virtualization while providing all of the required capabilities. Leading Scale & Performance Scales to “highest performing appliance”?“Other vendors require a refrigerator-sized chassis with 4 power hungry blades to deliver 50 Gbps. Zeus virtual appliances can do 70 Gbps on 2 commodity servers – and can scale up further instantly.”Redfine acceleration capability of ADCsWeb Content TransformationControlMonitoring“Web content transformation is a natural fit for the next evolution of the ADC. We can deliver even faster applications with lower bandwidth to new audiences. Stingray Aptimizer will be a perfect compliment and a major differentiator for our virtual ADC offering.Gain more application controlBuilt for application developersExtension of applicationWe also believe that one of the major transitions that is beginning to take place is that virtual ADCs can quickly and easily be incorporated into the application developer’s stack. The Stingray product was designed by application developers as well as networking specialists. The end result is that it has a scripting language that is more intuitive, more flexible, and less complicated. Sitting at the aggregation point of many different servers supporting an application, it’s also a great place to provide more tools to the application developer to improve user experience and application performance.Best in class price-performanceLeverage your existing hardware investments
- <PAW – change script><KA: Synch audio with animation as indicated.><Riverbed: Revised. Please review. See where I need help below. Please make complete sentences out of the Key Messages for better audio.><on page load> In the third sales play, your research has uncovered that your prospective customer wants to deliver applications faster and reduce the time it takes to deliver application updates—but the company cannot risk any service outages during this process. So, now you know you will be selling an Agile Application Developmentsolution. Here’s an example of how to proceed:<animation 1> First, restate and summarize the problem to the customer: “<Riverbed: Need help here>”<animation 2,3> Then, describe the solution: You can deliver your applications in Internet Time as well as reduce the time it takes to deliver application updates by using Stingray software to give a new point of control for your application. Build a new application or a new feature, and test using a selected user group, blending virtual compute and network resources in your data center. When you are ready, resources can be dynamically moved across to the new application, allowing for continuous delivery of new application upgrades without any service outages.Because Stingray is available as a pure software appliance and can auto-scale up and down in public or private clouds, you can deploy a new implementation on demand that runs directly on your existing virtual infrastructure.Whenever you need to increase traffic throughput, you can scale either horizontally or vertically: simply add a new Stingray virtual machine, or add virtual memory to an existing Stingray VM. Stingray software actually performs better than traditional hardware ADC solutions, because it leverages the best processor technology in your virtual environment.Remember to include these key messages in your value proposition:Stingray lets you run a common ADC platform in both physical and virtual environments, and helps your applications move towards the cloudStingray helps to virtualize your test environment for automated test and deliveryAnd achieve Zero downtime upgrades for your applications
- <KA: Synch audio with animation as indicated.><Riverbed: Revised. Please review.><PAW: script amended to show this is #1 (rather than SP#2)><on page load> In the second sales play, your research has uncovered that your prospective customer has a traditional server virtualization architecture. So, now you know you will be selling a Virtualization and Consolidation solution. Here’s an example of how to proceed:<animation 1> First, restate and summarize the problem to the customer: “A traditional server virtualization means that while your application lives in a flexible pool of compute blades, your ADC services are often non-virtualized, and your application is limited within a physical implementation, and you cannot leverage the benefits of true virtualization and the virtual network fabric on the internal backplane of the compute blades.”<animation 2,3> Then, describe the solution: “By contrast, if you move the load balancer and other ADC services into the virtual environment to improve performance and flexibility, the application becomes mobile, and can scale freely to use the virtual resources available.”Remember to include these key messages in your value proposition:Enterprises should virtualize everything to complete the virtualization strategy.More deployment choices exist and thereis greater flexibilityusing virtual ADC services.Enterprises should take advantage of virtualization and cloud elasticity.
- <KA: Synch audio with animation as indicated.><Riverbed: Revised. Please review.><PAW: Script revised, this was sales play#2, it is now #1><on page load> In the first sales play, your research has uncovered that your prospective customer wants a better way to manage external challenges, whether due to unexpected peak traffic demands, or following attack from unwanted guests. So, now you know you will be selling a Performance and Availability solution. Here’s an example of how to proceed:<animation 1> First, restate and summarize the problem to the customer: “Managing how applications respond to external challenges, whether they are due to unexpected peak traffic demands or following an attack from unwanted guests can be very risky and costly if your workers or customers cannot access your corporate website to conduct business. And seasonal workload variations mean that you have to allocate enough resources to plan for peak transaction loads, but that causes problems, too, when a marketing campaign is so successful that your website becomes overwhelmed by demand.”<animation 2,3> Then, describe the solution: “Stingray lets you prepare for the unexpected, with tools for intelligent traffic management and global load balancing.Stingray can help manage application clusters by monitoring application performance and health, and directing incoming traffic to optimize the response times and throughput, and steer traffic away from failing or unresponsive nodes. And because Stingray is available as a pure virtual appliance, it is ideal for balancing traffic within a cloud, and between clouds (we call this “Cloud Balancing” and “Global Load Balancing”) – and you can even implement rules to help switch traffic to a third-party cloud services platform to scale out to even greater capacity (we call this “Cloud Bursting”).Any business that handles credit card and payment details must comply with the PCI-DSS requirements, which may require masking of identity and payment information, and additional checks for rogue data entry. Fixing this kind of vulnerability requires careful design and engineering, followed by a costly audit. Many vulnerabilities can be fixed in hours using Stingray Application Firewall, with no impact on the application, no lengthy testing process, and no further audit requirements. Stingray Application Firewall closes the loophole quickly, taking pressure away from the application team.Stingray can even help secure an application against repeated DoS attacks, by silently filtering out unwelcome traffic and directing business transactions through–-unhindered--without impacting the core applications.”Remember to include these key messages in your value proposition:End-to-end performance and customer experience of online applicationsDon’t fail on SLAs as a result of data center transformation or outagePrevent revenue loss due to unexpected demand, peak traffic, and external attacks…
- Defend Faster: Distributed Application FirewallAny business which handles credit card and payment details must comply with the PCI-DSS requirements, which may require masking of identity and payment information, and additional checks for rogue data entry. Fixing this kind of vulnerability requires careful design and engineering, followed by a costly audit.Many vulnerabilities can be fixed in hours using Stingray Application Firewall, with no impact on the application, and not require a further audit. Stingray closes the loophole quickly, taking pressure away from the application team.A single, integrated tool with programmable layered functionality from Application Firewall, to web services acceleration, differentiation and prioritization and real-time workload balancing.Stingray gives you the choice to deploy in all environments, from stand-alone to virtual and public/private cloud environments, a common set of tools across the enterprise. Stingray is the ONLY Application Firewall available on the Amazon EC2 cloud platform.Key MessagesPrevent revenue loss due to unexpected demand, peak traffic, external attacksIntegrated Application Firewall tool to support PCI-DSS complianceDual-mode “Protect and Detect” operation to defend against known threats, and raise alerts for unusual activity
- The fastest software-based ADC on the market – bar noneAvailable on more virtualization platforms that any other (VMware, Xen, Oracle, Microsoft, KVM)Available in more clouds that any other (AWS, Joyent, Logicworks, GoGrid, IIJ GIO...)Supports scale out well as scale up modelsPowerful management and visibility tools to enable hybrid cloud deployments – single pane of glassTrafficScript: Understands applications better than any other ADC productMature enough to run critical apps (available since 2006, over 1500 customers)