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Introduction – The State of the CloudMichael Crandell – CEO, RightScale               Watch the video of this presentation
Welcome• Thanks to everyone here, thanks to CCExpo• Announcements & reminders   • #RightScale #CCExpo on Twitter• Agenda  ...
Thank You Partner Sponsors!                         codeFutures
Real Cloud Experience. Shared.
Social, Mobile, Cloud
Social, Mobile, Cloud“Three interdependent forces that power the biggest wave of growth, change, and destruction … in the ...
State of the Cloud   • Big Switch   • New IT Stack   • Third Revolution
State of the Cloud• Big Switch• New IT Stack• Third Revolution  Cloud is not a fad. Cloud is not a trend.          Cloud i...
Cloud circa 2006• Amazon EC2 – Public IaaS cloud• Technical:  – Agility  – Infinite scale  – Automation underlying everyth...
Cloud circa 2008          From 50 to 3500 servers
Cloud Today• Private internal / private hosted / public / hybrid• Business benefits vary with deployment models   – No sim...
What is a Cloud?Automated, scalable, on-demandcompute, storage, network resources• Highly effective layers of abstraction•...
Journey to Cloud                                                                          Cloud Computing                 ...
Goodbye SPI• SaaS/PaaS/IaaS definition of cloud is outdated• More a definition of logical layers than market reality
New Model• New reality is a blending of all these cloud models• Examples: AWS, Google, Azure, Zend, CloudFoundry
One ‘Cloud’ – Many Resource Pools                                                 London   Amsterdam                    Ch...
RightScale Customers
RightScale Growth
Users Demand Flexibility •   ServerTemplates = 67,000 (2.5X ’09) •   RightScripts = 976,000 (10X ‘07) •   83% increase in ...
Nov-06Dec-06Jan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07Jan-08Feb-08Mar-08Apr-08May-08Jun-08Ju...
Challenges You Face• Visibility• Standardization• Self-Service
Visibility• Shadow IT / Rogue IT / IT leakage   – For every cloud project you know about, there     may be 3-5 others you ...
Standardization• Cloud builds are everywhere   – Machine image & workload sprawl   – Config language smorgasbord       – P...
Self-Service• IT can be the hero, agility with control• Provide standardized builds with  operational excellence• Legacy m...
Conference Campaign•   Build social media/twitter micro-site•   Get people talking - twitter integrated•   10 days before ...
Introduction - The State of the Cloud
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Introduction - The State of the Cloud

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RightScale Conference Santa Clara 2011: RightScale powers the world’s leading cloud deployments – both public and private – and has broad visibility into how real companies continue to leverage cloud in their IT strategies every day. Michael will give an overview of where RightScale sees the cloud market heading as of late-2011 into 2012 and will cover:

· Statistics regarding cloud usage and adoption · Market drivers and blockers and industry trends · What’s new on the multi-cloud/hybrid cloud front · What to expect in 2012

Building on the theme of real cloud experience, this introduction will provide a framework for the day’s discussions among customers, partners, and analysts.

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  • Who’s here todayOur view of where cloud market standsShare what customers built in cloudUnderstand RightScale – demos & talks Ask questions in the communityTake away actionable information
  • Facebook, Twitter are everywhere. Time spent on social networking sites surpassed portals this year. 85%of world’s population covered bycommercial wireless signals, providing greater reach vs. electrical grid (80%) Smartphones & tablets outshipped PCs (notebooks & desktops) in Q4’10And both are powered by cloud – Facebook, Apple’s iCloud, Google, Amazon, Microsoft, etc. etc.Mary Meeker – Kleiner Perkins
  • Facebook, Twitter are everywhere. Time spent on social networking sites surpassed portals this year. 85%of world’s population covered bycommercial wireless signals, providing greater reach vs. electrical grid (80%) Smartphones & tablets outshipped PCs (notebooks & desktops) in Q4’10And both are powered by cloud – Facebook, Apple’s iCloud, Google, Amazon, Microsoft, etc. etc.Mary Meeker – Kleiner Perkins
  • `Supercell thunderstorm in Montana
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  • IT has not been involved in that adoption … don’t understand that you need automation on top of images … why image buildingAnyone that is doing anything at size and complexity, you are now tasked with doing that for a portfollio
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  • Transcript of "Introduction - The State of the Cloud"

    1. 1. Introduction – The State of the CloudMichael Crandell – CEO, RightScale Watch the video of this presentation
    2. 2. Welcome• Thanks to everyone here, thanks to CCExpo• Announcements & reminders • #RightScale #CCExpo on Twitter• Agenda • 9:15a-12:15p – State of the Cloud, Stephen O’Grady, Customer Stories • 12:15p-1:30p – LUNCH • 1:30p-5:15p – 20 breakout sessions from RightScale and partners• Evening reception at Parcel 104 • Shuttle buses running at 5:30pm
    3. 3. Thank You Partner Sponsors! codeFutures
    4. 4. Real Cloud Experience. Shared.
    5. 5. Social, Mobile, Cloud
    6. 6. Social, Mobile, Cloud“Three interdependent forces that power the biggest wave of growth, change, and destruction … in the high tech industry.” – Jean-Louis Gassée
    7. 7. State of the Cloud • Big Switch • New IT Stack • Third Revolution
    8. 8. State of the Cloud• Big Switch• New IT Stack• Third Revolution Cloud is not a fad. Cloud is not a trend. Cloud is a requirement.
    9. 9. Cloud circa 2006• Amazon EC2 – Public IaaS cloud• Technical: – Agility – Infinite scale – Automation underlying everything• Business: – On-demand – Op-ex vs. Cap-ex – Cost benefits of scale
    10. 10. Cloud circa 2008 From 50 to 3500 servers
    11. 11. Cloud Today• Private internal / private hosted / public / hybrid• Business benefits vary with deployment models – No simple rule of what costs less, op-ex not always preferred – Sometimes control is paramount• Technical benefits same: – Automation + API to allocate, manage and decommission resources on-demand, from compute to storage to network – Even in-house clouds offer near infinite scale if supply chain pipeline keeps ahead – standardization of resources allows pre-provisioning w/o knowing exact consumer
    12. 12. What is a Cloud?Automated, scalable, on-demandcompute, storage, network resources• Highly effective layers of abstraction• Each layer achieves scalability & reliability through uniformity• True clouds are API-drivenVirtualization alone does not a cloud make
    13. 13. Journey to Cloud Cloud Computing Dynamic/Elastic/Pay per Use Resource Pooling Shared workloads Automation Rapid Provisioning Virtualization Increase utilization Standardization Improve efficiency Consolidation Physical infrastructure Traditional ITSiloed/over capacity/server sprawl
    14. 14. Goodbye SPI• SaaS/PaaS/IaaS definition of cloud is outdated• More a definition of logical layers than market reality
    15. 15. New Model• New reality is a blending of all these cloud models• Examples: AWS, Google, Azure, Zend, CloudFoundry
    16. 16. One ‘Cloud’ – Many Resource Pools London Amsterdam Chicago Beijing Shanghai Dublin Seattle Seoul NYC AreaSF Area Tokyo DC Area Fukuoka Dallas Hong Kong Hyderabad Singapore Houston Private Clouds Public & Managed Clouds Amazon Web Services Rackspace Datapipe SoftLayer Yahoo! Japan / IDCF Tata Korea Telecom UnGeo Logicworks
    17. 17. RightScale Customers
    18. 18. RightScale Growth
    19. 19. Users Demand Flexibility • ServerTemplates = 67,000 (2.5X ’09) • RightScripts = 976,000 (10X ‘07) • 83% increase in users-per-account since ‘08 • Average cost today = $0.61/hr. 3% 17% 8% 57% 13%
    20. 20. Nov-06Dec-06Jan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07Jan-08Feb-08Mar-08Apr-08May-08Jun-08Jul-08Aug-08Sep-08Oct-08Nov-08Dec-08 All Rightscale UsersJan-09 Distinct Cloud ProvidersFeb-09 Multiple Resource PoolsMar-09Apr-09May-09Jun-09Jul-09 MultiCloud DominatesAug-09Sep-09Oct-09Nov-09Dec-09Jan-10Feb-10Mar-10Apr-10May-10 more than one cloud resource pool = 84%Jun-10Jul-10Aug-10Sep-10Oct-10Nov-10Dec-10 Compute power managed by companies utilizingJan-11Feb-11Mar-11Apr-11May-11Jun-11Jul-11Aug-11Sep-11
    21. 21. Challenges You Face• Visibility• Standardization• Self-Service
    22. 22. Visibility• Shadow IT / Rogue IT / IT leakage – For every cloud project you know about, there may be 3-5 others you don’t know about (Forrester)• Not rebellion, but revenue & productivity• You can give up on trying to stop it• Why you should be concerned: – Quality? E.g. high availability & BCDR – Security & compliance – Billing issues – what are you spending? – Account sprawl, user sprawl• Throw in multiple clouds & it gets worse
    23. 23. Standardization• Cloud builds are everywhere – Machine image & workload sprawl – Config language smorgasbord – Puppet, Chef, DIY open source provisioning – Almost limitless cloud deployment options• Accidental tourist in cloud• How can IT support this?• Heading down track of dev meets ops train wreck.
    24. 24. Self-Service• IT can be the hero, agility with control• Provide standardized builds with operational excellence• Legacy management approaches are not designed for cloud• Need cloud management that provides: – Automation – Library of solutions that can be shared – Visibility & governance
    25. 25. Conference Campaign• Build social media/twitter micro-site• Get people talking - twitter integrated• 10 days before conference• Boost with advertising campaignWhat we need:• A microsite with twitter integrated• Scalable and we need it….• FAST!
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