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2
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Today’s Agenda!
11:00 
Accelerate to Cloud





Rishi Vaish, RightScale, VP Product

12:00 
Lunch!
1:00 
Customer Success Stories





Rishi Vaish, RightScale, VP Product

2:00 "Demo: Agility in a Cloud-Enabled Enterprise





Steven Goldberg, RightScale, Cloud Solutions Engineer

2:30 
Plot Your Route




#rightscale!


Rishi Vaish, RightScale, VP Product
3
#

Global Cloud Management Service!
Midwest

Chicago

London

Amsterdam

Seattle
Dublin
Oregon
NYC Area

W Europe

SF Area

Tokyo
DC Area

Las Vegas

Shanghai

Southeast

Hong Kong
Singapore

Dallas

São Paulo

Private Clouds

Sydney

Public Clouds
Amazon Web Services

Datapipe

Google Cloud Platform

HP Cloud

#rightscale!

IBM SoftLayer

Rackspace

Windows Azure
4
#

3 Steps to Accelerate Your Cloud!
1 
Get Out Your Map

 
 
 
 
 


 
 
 
 
 
2 
Pick Your Destination

 
 
 
 
 
 
 
 
 
 
 


 
 
 
 
 
 
 
 
 
 
 
3 
Plot a Route

#rightscale!
#

Get Out Your Map!

#rightscale!
6
#

Choice!
The Rise of the Clouds

#rightscale!
7
#

What a Difference a Year Makes!

Goes OpenStack

GA

2012!
Jun

Aug

Launched

Oct

2013!
Dec

Feb

Apr

Adds Australia

Grizzly Released
#rightscale!

GA

Jun

Aug

Oct

vCHS GA

Havana Released
8
#

Hybrid Matures!
All of the Above

Multi-public
15%

No plans
7%

Multi-private
15%
Single public
11%

Multi-cloud
77%

Hybrid cloud
47%

Single private
5%

Source: RightScale State of the Cloud Report 2013

#rightscale!
9
#

Evolution of Hybrid Architectures!
From a Portfolio of Resource Pools…









…to a unified Resource Pool.

Public Cloud!

App 1

#rightscale!

App 2

Private Cloud!

App 3
2

App 4
10
#

Using!
Cloud!
Unlocks!
Value 

#rightscale!
11
#

Cloud Maturity Model!

8%!

17%!

26%!

23%!

26%!

No!
Plans!

Cloud!
Watchers!

Cloud!
Beginners!

Cloud!
Explorers!

Cloud!
Focused!

Planning!

First project!

Apps running!

Heavy use!

Source: RightScale State of the Cloud Report 2013

#rightscale!
12
#

Benefits Grow!
100%

% of Respondents

80%

60%

Business continuity
Higher performance
Geographic reach
IT staff efficiency
Higher availability
Faster time to market with apps
Greater scalability
Faster access to infrastructure

40%

20%

0%
Cloud Beginners

Cloud Explorers

Cloud Focused

Source: RightScale State of the Cloud Report 2013

#rightscale!

12
#

Pick a Destination!

#rightscale!
14
#

What Do You Need to Consider?!

#rightscale!
15
#

Consideration: Consistency !


Consistent performance & reliability
Consistent utilization

#rightscale!
16
#

Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors

#rightscale!
17
#

Consideration: Waste!

Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning
#rightscale!
18
#

Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration

#rightscale!
19
#

Consideration: Tracking & Planning!

Budgeting
Chargeback
Purchase options

#rightscale!
20
#

Why!
Cloud!
Management?!
#rightscale!
21
#

What Defines Business Value For You?!
Increase Enterprise Agility
Drive Operational Efficiencies

Faster Time to Market
Accelerate Innovation
Fail (or Succeed) Fast
Cut Infrastructure Costs
Reduce Overprovisioning
Increase IT Efficiency

Expand Markets & Capabilities

New Geographies
New Capabilities
Web-Scale Applications

Increase Investment Flexibility

CapEX to OpEX
Reduce sunk costs
Increase spending visibility

Reduce Risk

Increase service availability
Secure environments
Reduce vendor lock-in

#rightscale!
22
#

Cloud Management is…!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefits 
!
1.  Self-service accessibility of an approved configuration menu
2.  Consistency and reliability of shared, commodity resources
3.  Elastic, instantaneous scalability driven by automation!
4.  Visibility across the organization and security across resources
5.  Usage and cost transparency and optimization!

#rightscale!
23
#

Five Keys to Managing Cloud Spend!
Visibility

What am I spending?

Planning &
Forecasting

What will I spend in the future?

Governance

How can I control who spends what?

Allocation
Optimization

#rightscale!

How can I allocate costs or chargeback?
How can I reduce my spend?
24
#

Quickly Decode Cloud Spend!
Challenge
By Application
Usage & Cost Trends

By Team

#rightscale!

“I spend 5 hours each
week going through our
usage and putting it on a
spreadsheet for
management.”
25
#

Time for a Test Drive…!

#rightscale!
26
#

The RightScale SaaS Platform!
Cloud Now

On-Demand Access to Cloud

Rock Solid

Proven Scalability and Reliability

Freedom of Choice
Enterprise SLAs

Deploy Anywhere, Move Anywhere
Data-Center Independent Control Plane

No Worries

Auto-Upgrades Keep You Current

Connection-Ready

Extensive API for Easy Integration

#rightscale!
#
Self-Service27 
IT

Accelerate Application Delivery!
“The ability to spin up a
pilot and get an entire
school on a test quickly has
really shortened our sales
cycle.”
-Andy West

Accelerate Enterprise Agility
Improve IT Efficiency
Expand Markets & Capabilities
#rightscale!

RightScale Solution
•  SaaS option for single-tenant learning
software
•  Clone-able, customizable environments
•  On-board customers in days, not weeks
•  Deliver around the globe
28
#
Lifecycle Automation

Rinse and Repeat Campaign Execution!

Improve IT Efficiency
Increase Investment Flexibility
Reduce Risk
#rightscale!

RightScale Solution
•  Scalable campaigns on tight deadlines
•  Clone-able, customizable environments
•  Deliver SLAs during huge traffic spikes
•  Control infrastructure costs for clients
29
#
Cost Management

Decode & Allocate Cloud Spend!
“RightScale Cloud Analytics
promises to help us quickly
understand our current
cloud usage…and identify
and eliminate undesirable
costs".”
-Scott Mills


Accelerate Enterprise Agility
Expand Markets & Capabilities

#rightscale!

RightScale Solution
•  Support cloud demos and deployments
for partners
•  Understand cloud spend across many
accounts
30
Governance & Compliance
#

Protect Confidential Information!
“quote?.”
-John Fitch

Note still work in progress

Accelerate Enterprise Agility
Reduce Risk

#rightscale!

RightScale Solution
•  Protect PII in cloud applications
•  Deliver visibility & governance
•  Optimize lifecycle automation
31
#
Scalability & Availability

Cloudburst for Scalability!

Private Cloud

Public Cloud
Cloudburst
Low latency 
Private Network

Drive Operational Efficiency
Reduce Risk

#rightscale!

RightScale Solution
•  Global delivery of mobile apps through
hybrid cloud
•  Support unpredictable demand with
cloudbursting
•  Single pane of glass across clouds
32
#
Self-Service IT 

No Wait IT Keeps R&D Productive!
“Lilly is leveraging
RightScale against
application stacks in a
‘vending machine’ concept
that allows self-service to
infrastructure.”
-Dave Powers

Increase Enterprise Agility
Improve IT Efficiency

#rightscale!

RightScale Solution
 
•  Serve up applications in an IT Vending Machine
•  Reduce provisioning from 30 days to 30 minutes
•  Measure costs per hour for compute and storage
33
#
Governance & Compliance

Managing Hybrid Cloud in Health Care!
“The RightScale Platform
provided us with a single
pane of glass view and
control over AWS and
CloudStack.”
-Henry Kubik

Reduce Risk
Accelerate Enterprise Agility
Increase Investment Flexibility
#rightscale!

RightScale Solution
•  CloudStack and AWS hybrid cloud
with Xen and vSphere
•  Satisfies regulatory requirements
•  Security, patching, and license
flexibility for Windows
34
Hybrid & Multi-Cloud
#

Supporting Global Teams at HTC!

Improve IT Efficiency
Accelerate Enterprise Agility
Expand Markets & Capabilities
#rightscale!

RightScale Solution
• 
Built and launched several mobile
services, including HTC Sense, HTC
Hub, HTC One, News Feed, and
Zoe
• 
Teams around the world leveraging
public cloud across AWS regions
#

Plot Your Route!

#rightscale!
#

Where to Start: Segment Your App Portfolio!
ROI

Nightmare
•  Monolithic
•  Hairball

#rightscale!

Traditional
•  Legacy
•  Standard
technologies

Elastic Web
• 
• 

Web
architecture
Elastic design

Cloud-Ready
• 
• 

Greenfield
Designed for
cloud
37
#

Rank Your Apps to Prioritize!
Refactor

Quick Wins

Business Impact

App 3

App 5
App 4

App 6

App 1
App 2

App 8

App 9
App 7

Don’t Migrate

Hold Off

Technical Fit
#rightscale!
38
#

4 Common Starting Points!
Marketing Campaigns

Self Service Test & Dev

Mobile Apps

Batch Processing

#rightscale!
39
#

A Cloud Itinerary!
•  Lay out your cloud strategy
•  Understand your Business Value Tracks
•  Develop your goals, what you want to accomplish
•  Determine how you will evaluate success

•  Select applications and use cases based on ROI
•  Start with the best, not the worst, technical fit
•  Align to meaningful business impact
•  Favor greenfield and cloud-friendly applications

•  Get started
•  Stand up an application on a public cloud
•  Run a POC private cloud
•  Start using tools that will make scaling your cloud strategy easier
#rightscale!

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Accelerate to Cloud

  • 2. 2 # Today’s Agenda! 11:00 Accelerate to Cloud Rishi Vaish, RightScale, VP Product 12:00 Lunch! 1:00 Customer Success Stories Rishi Vaish, RightScale, VP Product 2:00 "Demo: Agility in a Cloud-Enabled Enterprise Steven Goldberg, RightScale, Cloud Solutions Engineer 2:30 Plot Your Route #rightscale! Rishi Vaish, RightScale, VP Product
  • 3. 3 # Global Cloud Management Service! Midwest Chicago London Amsterdam Seattle Dublin Oregon NYC Area W Europe SF Area Tokyo DC Area Las Vegas Shanghai Southeast Hong Kong Singapore Dallas São Paulo Private Clouds Sydney Public Clouds Amazon Web Services Datapipe Google Cloud Platform HP Cloud #rightscale! IBM SoftLayer Rackspace Windows Azure
  • 4. 4 # 3 Steps to Accelerate Your Cloud! 1 Get Out Your Map 2 Pick Your Destination 3 Plot a Route #rightscale!
  • 5. # Get Out Your Map! #rightscale!
  • 6. 6 # Choice! The Rise of the Clouds #rightscale!
  • 7. 7 # What a Difference a Year Makes! Goes OpenStack GA 2012! Jun Aug Launched Oct 2013! Dec Feb Apr Adds Australia Grizzly Released #rightscale! GA Jun Aug Oct vCHS GA Havana Released
  • 8. 8 # Hybrid Matures! All of the Above Multi-public 15% No plans 7% Multi-private 15% Single public 11% Multi-cloud 77% Hybrid cloud 47% Single private 5% Source: RightScale State of the Cloud Report 2013 #rightscale!
  • 9. 9 # Evolution of Hybrid Architectures! From a Portfolio of Resource Pools… …to a unified Resource Pool. Public Cloud! App 1 #rightscale! App 2 Private Cloud! App 3 2 App 4
  • 11. 11 # Cloud Maturity Model! 8%! 17%! 26%! 23%! 26%! No! Plans! Cloud! Watchers! Cloud! Beginners! Cloud! Explorers! Cloud! Focused! Planning! First project! Apps running! Heavy use! Source: RightScale State of the Cloud Report 2013 #rightscale!
  • 12. 12 # Benefits Grow! 100% % of Respondents 80% 60% Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure 40% 20% 0% Cloud Beginners Cloud Explorers Cloud Focused Source: RightScale State of the Cloud Report 2013 #rightscale! 12
  • 14. 14 # What Do You Need to Consider?! #rightscale!
  • 15. 15 # Consideration: Consistency ! Consistent performance & reliability Consistent utilization #rightscale!
  • 16. 16 # Consideration: Security ! Security outside the private network Heterogeneous APIs and behaviors #rightscale!
  • 17. 17 # Consideration: Waste! Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning #rightscale!
  • 18. 18 # Consideration: Automation! Architectural rework Dynamic configuration Integrated monitors and orchestration #rightscale!
  • 19. 19 # Consideration: Tracking & Planning! Budgeting Chargeback Purchase options #rightscale!
  • 21. 21 # What Defines Business Value For You?! Increase Enterprise Agility Drive Operational Efficiencies Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency Expand Markets & Capabilities New Geographies New Capabilities Web-Scale Applications Increase Investment Flexibility CapEX to OpEX Reduce sunk costs Increase spending visibility Reduce Risk Increase service availability Secure environments Reduce vendor lock-in #rightscale!
  • 22. 22 # Cloud Management is…! A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits ! 1.  Self-service accessibility of an approved configuration menu 2.  Consistency and reliability of shared, commodity resources 3.  Elastic, instantaneous scalability driven by automation! 4.  Visibility across the organization and security across resources 5.  Usage and cost transparency and optimization! #rightscale!
  • 23. 23 # Five Keys to Managing Cloud Spend! Visibility What am I spending? Planning & Forecasting What will I spend in the future? Governance How can I control who spends what? Allocation Optimization #rightscale! How can I allocate costs or chargeback? How can I reduce my spend?
  • 24. 24 # Quickly Decode Cloud Spend! Challenge By Application Usage & Cost Trends By Team #rightscale! “I spend 5 hours each week going through our usage and putting it on a spreadsheet for management.”
  • 25. 25 # Time for a Test Drive…! #rightscale!
  • 26. 26 # The RightScale SaaS Platform! Cloud Now On-Demand Access to Cloud Rock Solid Proven Scalability and Reliability Freedom of Choice Enterprise SLAs Deploy Anywhere, Move Anywhere Data-Center Independent Control Plane No Worries Auto-Upgrades Keep You Current Connection-Ready Extensive API for Easy Integration #rightscale!
  • 27. # Self-Service27 IT Accelerate Application Delivery! “The ability to spin up a pilot and get an entire school on a test quickly has really shortened our sales cycle.” -Andy West Accelerate Enterprise Agility Improve IT Efficiency Expand Markets & Capabilities #rightscale! RightScale Solution •  SaaS option for single-tenant learning software •  Clone-able, customizable environments •  On-board customers in days, not weeks •  Deliver around the globe
  • 28. 28 # Lifecycle Automation Rinse and Repeat Campaign Execution! Improve IT Efficiency Increase Investment Flexibility Reduce Risk #rightscale! RightScale Solution •  Scalable campaigns on tight deadlines •  Clone-able, customizable environments •  Deliver SLAs during huge traffic spikes •  Control infrastructure costs for clients
  • 29. 29 # Cost Management Decode & Allocate Cloud Spend! “RightScale Cloud Analytics promises to help us quickly understand our current cloud usage…and identify and eliminate undesirable costs".” -Scott Mills Accelerate Enterprise Agility Expand Markets & Capabilities #rightscale! RightScale Solution •  Support cloud demos and deployments for partners •  Understand cloud spend across many accounts
  • 30. 30 Governance & Compliance # Protect Confidential Information! “quote?.” -John Fitch Note still work in progress Accelerate Enterprise Agility Reduce Risk #rightscale! RightScale Solution •  Protect PII in cloud applications •  Deliver visibility & governance •  Optimize lifecycle automation
  • 31. 31 # Scalability & Availability Cloudburst for Scalability! Private Cloud Public Cloud Cloudburst Low latency Private Network Drive Operational Efficiency Reduce Risk #rightscale! RightScale Solution •  Global delivery of mobile apps through hybrid cloud •  Support unpredictable demand with cloudbursting •  Single pane of glass across clouds
  • 32. 32 # Self-Service IT No Wait IT Keeps R&D Productive! “Lilly is leveraging RightScale against application stacks in a ‘vending machine’ concept that allows self-service to infrastructure.” -Dave Powers Increase Enterprise Agility Improve IT Efficiency #rightscale! RightScale Solution •  Serve up applications in an IT Vending Machine •  Reduce provisioning from 30 days to 30 minutes •  Measure costs per hour for compute and storage
  • 33. 33 # Governance & Compliance Managing Hybrid Cloud in Health Care! “The RightScale Platform provided us with a single pane of glass view and control over AWS and CloudStack.” -Henry Kubik Reduce Risk Accelerate Enterprise Agility Increase Investment Flexibility #rightscale! RightScale Solution •  CloudStack and AWS hybrid cloud with Xen and vSphere •  Satisfies regulatory requirements •  Security, patching, and license flexibility for Windows
  • 34. 34 Hybrid & Multi-Cloud # Supporting Global Teams at HTC! Improve IT Efficiency Accelerate Enterprise Agility Expand Markets & Capabilities #rightscale! RightScale Solution •  Built and launched several mobile services, including HTC Sense, HTC Hub, HTC One, News Feed, and Zoe •  Teams around the world leveraging public cloud across AWS regions
  • 36. # Where to Start: Segment Your App Portfolio! ROI Nightmare •  Monolithic •  Hairball #rightscale! Traditional •  Legacy •  Standard technologies Elastic Web •  •  Web architecture Elastic design Cloud-Ready •  •  Greenfield Designed for cloud
  • 37. 37 # Rank Your Apps to Prioritize! Refactor Quick Wins Business Impact App 3 App 5 App 4 App 6 App 1 App 2 App 8 App 9 App 7 Don’t Migrate Hold Off Technical Fit #rightscale!
  • 38. 38 # 4 Common Starting Points! Marketing Campaigns Self Service Test & Dev Mobile Apps Batch Processing #rightscale!
  • 39. 39 # A Cloud Itinerary! •  Lay out your cloud strategy •  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success •  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications •  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier #rightscale!