Santa Clara
2
#

Today’s Agenda!
1:30 
Accelerate to Cloud





Rishi Vaish, RightScale, VP Product

2:30 "Demo: Agility in a Cloud-En...
3
#

Global Cloud Management Service!
Midwest

Chicago

London

Amsterdam

Seattle
Dublin
Oregon
NYC Area

W Europe

SF Ar...
4
#

3 Steps to Accelerate Your Cloud!
1 
Get Out Your Map

 
 
 
 
 


 
 
 
 
 
2 
Pick Your Destination

 
 
 
 
 
 
 
...
#

Get Out Your Map!

#rightscale!
6
#

Choice!
The Rise of the Clouds

#rightscale!
7
#

What a Difference a Year Makes!

Goes OpenStack

GA

2012!
Jun

Aug

Launched

Oct

2013!
Dec

Feb

Apr

Adds Austral...
8
#

Hybrid Matures!
All of the Above

Multi-public
15%

No plans
7%

Multi-private
15%
Single public
11%

Multi-cloud
77%...
9
#

Evolution of Hybrid Architectures!
From a Portfolio of Resource Pools…









…to a unified Resource Pool.

Public C...
10
#

Using!
Cloud!
Unlocks!
Value 

#rightscale!
11
#

Cloud Maturity Model!

8%!

17%!

26%!

23%!

26%!

No!
Plans!

Cloud!
Watchers!

Cloud!
Beginners!

Cloud!
Explorer...
12
#

Benefits Grow!
100%

% of Respondents

80%

60%

Business continuity
Higher performance
Geographic reach
IT staff effi...
#

Pick a Destination!

#rightscale!
14
#

What Do You Need to Consider?!

#rightscale!
15
#

Consideration: Consistency !


Consistent performance & reliability
Consistent utilization

#rightscale!
16
#

Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors

#rightscale!
17
#

Consideration: Waste!

Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning
#...
18
#

Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration

#rightsc...
19
#

Consideration: Tracking & Planning!

Budgeting
Chargeback
Purchase options

#rightscale!
20
#

Why!
Cloud!
Management?!
#rightscale!
21
#

Cloud Management is…!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefit...
22
#

Cloud Spend Management Provides…!
Visibility

What am I spending?

Planning &
Forecasting

What will I spend in the ...
23
#

Quickly Decode Cloud Spend!
Challenge
By Application
Usage & Cost Trends

The image cannot be displayed. Your comput...
24
#

Time for a Test Drive…!

#rightscale!
25
#

The RightScale SaaS Platform!
Cloud Now

On-Demand Access to Cloud

Rock Solid

Proven Scalability and Reliability

...
26
#

Enterprises Using Cloud with RightScale!
Healthcare

Financial Services

Publishing

Software

Consumer & Retail
Adv...
27
#

Avoid Success Disasters!

#rightscale!
#

Super-Bowled: Coke Chase Site Outage!
•  Problem: Micro site to complement adcampaign goes down
•  Length: 4 hours
•  I...
#

Bad Santa: Netflix Christmas Eve Outage!
•  Problem: AWS outage takes down
Netflix
•  Length: 23 hours 41 minutes
•  Impa...
#

Very Black Black Friday for Best Buy!
•  Problem: Checkout delays when
sales tax calculator can’t scale
•  Length: 1 ho...
#

Click Frenzy Meets #ClickFail!
•  Problem: Heavily promoted Australian
alternative to Cyber Monday fails
almost immedia...
32
#

Here’s Why It Happens!

#rightscale!
33
#

Cloud Helps You Avoid Success Disasters!

#rightscale!
34
#

Success at American Girl
Situation:
•  New virtual world for doll owners
•  Bad performance in data center
•  Holida...
35
#

Get Back On Track!!

#rightscale!
36
#

We Have Many More Such Stories!

Web Campaigns

Mobile Apps
#rightscale!

Games
37
Governance & Compliance
#

Protect Confidential Information!

Accelerate Enterprise Agility
Reduce Risk

#rightscale!

R...
38
#
Lifecycle Automation

Rinse and Repeat Campaign Execution!

Improve IT Efficiency
Increase Investment Flexibility
Redu...
39
#

Rinse and Repeat Campaign Execution!

#rightscale!
40
Hybrid & Multi-Cloud
#

Supporting Global Teams at HTC!

Improve IT Efficiency
Accelerate Enterprise Agility
Expand Mark...
Scalability & Availability

DR Architectures
Architect for SLAs!
DNS!

Primary

DR

LOAD BALANCERS!

LOAD BALANCERS!

APP ...
42
#
Scalability & Availability

Cloudburst for Scalability!

Private Cloud

Public Cloud
Cloudburst
Low latency 
Private ...
Self-Service IT

Self-Service Portal
Service Designers
Cloud Team
Ops

Developers
QA
End Users

Self-Service
Portal

IAM
/...
#
Self-Service44 
IT

Accelerate Application Delivery!
“The ability to spin up a
pilot and get an entire
school on a test ...
45
#
Cost Management

Decode & Allocate Cloud Spend!
“RightScale Cloud Analytics
promises to help us quickly
understand ou...
46
#
Self-Service IT 

No Wait IT Keeps R&D Productive!
“Lilly is leveraging
RightScale against
application stacks in a
‘v...
47
#
Governance & Compliance

Managing Hybrid Cloud in Health Care!
“The RightScale Platform
provided us with a single
pan...
#

Plot Your Route!

#rightscale!
49
#

What Defines Business Value For You?!
Increase Enterprise Agility
Drive Operational Efficiencies

Faster Time to Marke...
#

Where to Start: Segment Your App Portfolio!
ROI

Nightmare
•  Monolithic
•  Hairball

#rightscale!

Traditional
•  Lega...
51
#

Business Impact: Framework Sample!
App 1

Business Impact
Fast time to market
Experimental
Demand fluctuation
Transit...
52
#

Technical Fit: Framework Sample!
App 1

Governance Factors
Data Residency
Regulatory (PCI, HIPAA)
Security Requireme...
53
#

Rank Your Apps to Prioritize!
Refactor

Quick Wins

Business Impact

App 3

App 5
App 4

App 6

App 1
App 2

App 8

...
54
#

4 Common Starting Points!
Marketing Campaigns

Self Service Test & Dev

Mobile Apps

Batch Processing

#rightscale!
55
#

A Cloud Itinerary!
•  Lay out your cloud strategy
•  Understand your Business Value Tracks
•  Develop your goals, wh...
Upcoming SlideShare
Loading in …5
×

Accelerate to Cloud

570 views

Published on

This keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
570
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Accelerate to Cloud

  1. 1. Santa Clara
  2. 2. 2 # Today’s Agenda! 1:30 Accelerate to Cloud Rishi Vaish, RightScale, VP Product 2:30 "Demo: Agility in a Cloud-Enabled Enterprise Ryan Geyer, RightScale, Cloud Solutions Engineer] 3:00 Customer Success Stories Rishi Vaish, RightScale, VP Product 4:00 Plot Your Route Rishi Vaish, RightScale, VP Product 4:30 "Networking and Cocktails #rightscale!
  3. 3. 3 # Global Cloud Management Service! Midwest Chicago London Amsterdam Seattle Dublin Oregon NYC Area W Europe SF Area Tokyo DC Area Las Vegas Shanghai Southeast Hong Kong Singapore Dallas São Paulo Private Clouds Sydney Public Clouds Amazon Web Services Datapipe Google Cloud Platform HP Cloud #rightscale! IBM SoftLayer Rackspace Windows Azure
  4. 4. 4 # 3 Steps to Accelerate Your Cloud! 1 Get Out Your Map 2 Pick Your Destination 3 Plot a Route #rightscale!
  5. 5. # Get Out Your Map! #rightscale!
  6. 6. 6 # Choice! The Rise of the Clouds #rightscale!
  7. 7. 7 # What a Difference a Year Makes! Goes OpenStack GA 2012! Jun Aug Launched Oct 2013! Dec Feb Apr Adds Australia Grizzly Released #rightscale! GA Jun Aug Oct vCHS GA Havana Released
  8. 8. 8 # Hybrid Matures! All of the Above Multi-public 15% No plans 7% Multi-private 15% Single public 11% Multi-cloud 77% Hybrid cloud 47% Single private 5% Source: RightScale State of the Cloud Report 2013 #rightscale!
  9. 9. 9 # Evolution of Hybrid Architectures! From a Portfolio of Resource Pools… …to a unified Resource Pool. Public Cloud! App 1 #rightscale! App 2 Private Cloud! App 3 2 App 4
  10. 10. 10 # Using! Cloud! Unlocks! Value #rightscale!
  11. 11. 11 # Cloud Maturity Model! 8%! 17%! 26%! 23%! 26%! No! Plans! Cloud! Watchers! Cloud! Beginners! Cloud! Explorers! Cloud! Focused! Planning! First project! Apps running! Heavy use! Source: RightScale State of the Cloud Report 2013 #rightscale!
  12. 12. 12 # Benefits Grow! 100% % of Respondents 80% 60% Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure 40% 20% 0% Cloud Beginners Cloud Explorers Cloud Focused Source: RightScale State of the Cloud Report 2013 #rightscale! 12
  13. 13. # Pick a Destination! #rightscale!
  14. 14. 14 # What Do You Need to Consider?! #rightscale!
  15. 15. 15 # Consideration: Consistency ! Consistent performance & reliability Consistent utilization #rightscale!
  16. 16. 16 # Consideration: Security ! Security outside the private network Heterogeneous APIs and behaviors #rightscale!
  17. 17. 17 # Consideration: Waste! Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning #rightscale!
  18. 18. 18 # Consideration: Automation! Architectural rework Dynamic configuration Integrated monitors and orchestration #rightscale!
  19. 19. 19 # Consideration: Tracking & Planning! Budgeting Chargeback Purchase options #rightscale!
  20. 20. 20 # Why! Cloud! Management?! #rightscale!
  21. 21. 21 # Cloud Management is…! A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits ! 1.  Consistency and reliability of shared, commodity resources 2.  Visibility across the organization and security across resources 3.  Self-service accessibility of an approved configuration menu 4.  Elastic, instantaneous scalability driven by automation! 5.  Usage and cost transparency and optimization! #rightscale!
  22. 22. 22 # Cloud Spend Management Provides…! Visibility What am I spending? Planning & Forecasting What will I spend in the future? Governance How can I control who spends what? Allocation Optimization #rightscale! How can I allocate costs or chargeback? How can I reduce my spend?
  23. 23. 23 # Quickly Decode Cloud Spend! Challenge By Application Usage & Cost Trends The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. By Team #rightscale! “I spend 5 hours each week going through our usage and putting it on a spreadsheet for management.”
  24. 24. 24 # Time for a Test Drive…! #rightscale!
  25. 25. 25 # The RightScale SaaS Platform! Cloud Now On-Demand Access to Cloud Rock Solid Proven Scalability and Reliability Freedom of Choice Enterprise SLAs Deploy Anywhere, Move Anywhere Data-Center Independent Control Plane No Worries Auto-Upgrades Keep You Current Connection-Ready Extensive API for Easy Integration #rightscale!
  26. 26. 26 # Enterprises Using Cloud with RightScale! Healthcare Financial Services Publishing Software Consumer & Retail Advertising #rightscale! Hardware Entertainment
  27. 27. 27 # Avoid Success Disasters! #rightscale!
  28. 28. # Super-Bowled: Coke Chase Site Outage! •  Problem: Micro site to complement adcampaign goes down •  Length: 4 hours •  Impact: Lost engagement opportunity for a large ad-campaign •  Cause: Site not prepared to handle traffic
  29. 29. # Bad Santa: Netflix Christmas Eve Outage! •  Problem: AWS outage takes down Netflix •  Length: 23 hours 41 minutes •  Impact: 27 million Netflix users •  Cause: Infrastructure issues at AWS
  30. 30. # Very Black Black Friday for Best Buy! •  Problem: Checkout delays when sales tax calculator can’t scale •  Length: 1 hour •  Impact: Best Buy Loyalty members can’t check out during special promo. Best Buy pays for expedited shipping. •  Cause: Application doesn’t scale
  31. 31. # Click Frenzy Meets #ClickFail! •  Problem: Heavily promoted Australian alternative to Cyber Monday fails almost immediately •  Length: 3 hours •  Impact: #ClickFail hashtag gets 28,000 mentions in two days •  Cause: Site not prepared to handle traffic
  32. 32. 32 # Here’s Why It Happens! #rightscale!
  33. 33. 33 # Cloud Helps You Avoid Success Disasters! #rightscale!
  34. 34. 34 # Success at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Holiday catalog drop promoting virtual world was imminent RightScale Solution: •  Up and running with RightScale using AWS in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs #rightscale!
  35. 35. 35 # Get Back On Track!! #rightscale!
  36. 36. 36 # We Have Many More Such Stories! Web Campaigns Mobile Apps #rightscale! Games
  37. 37. 37 Governance & Compliance # Protect Confidential Information! Accelerate Enterprise Agility Reduce Risk #rightscale! RightScale Solution •  Protect PII in cloud applications •  Deliver visibility & governance •  Optimize lifecycle automation
  38. 38. 38 # Lifecycle Automation Rinse and Repeat Campaign Execution! Improve IT Efficiency Increase Investment Flexibility Reduce Risk #rightscale! RightScale Solution •  Scalable campaigns on tight deadlines •  Clone-able, customizable environments •  Deliver SLAs during huge traffic spikes •  Control infrastructure costs for clients
  39. 39. 39 # Rinse and Repeat Campaign Execution! #rightscale!
  40. 40. 40 Hybrid & Multi-Cloud # Supporting Global Teams at HTC! Improve IT Efficiency Accelerate Enterprise Agility Expand Markets & Capabilities #rightscale! RightScale Solution •  Built and launched several mobile services, including HTC Sense, HTC Hub, HTC One, News Feed, and Zoe •  Teams around the world leveraging public cloud across AWS regions
  41. 41. Scalability & Availability DR Architectures Architect for SLAs! DNS! Primary DR LOAD BALANCERS! LOAD BALANCERS! APP SERVERS! APP SERVERS! MASTER DB SLAVE DB! REPLICATE! SLAVE DB! REPLICATE! o  HA/DR reference architectures o  Cross-region and crosscloud o  Auto-scale to meet demand o  Hybrid cloudbursting o  Monitor and automate failover o  Hot, warm, and cold DR scenarios
  42. 42. 42 # Scalability & Availability Cloudburst for Scalability! Private Cloud Public Cloud Cloudburst Low latency Private Network Drive Operational Efficiency Reduce Risk #rightscale! RightScale Solution •  Global delivery of mobile apps through hybrid cloud •  Support unpredictable demand with cloudbursting •  Single pane of glass across clouds
  43. 43. Self-Service IT Self-Service Portal Service Designers Cloud Team Ops Developers QA End Users Self-Service Portal IAM /SSO Cloud Management UI publish use Service Catalog RightScale API Increase innovation! o  Access to portfolio of approved cloud providers o  Standardized technology stacks o  Instant provisioning for innovation o  Visibility and control •  Access controls •  Budget controls •  Audit trails RightScale Multi-Cloud Platform Private Cloud AWS Azure Google RAX o  Integrate to existing systems your cloud instances
  44. 44. # Self-Service44 IT Accelerate Application Delivery! “The ability to spin up a pilot and get an entire school on a test quickly has really shortened our sales cycle.” -Andy West Accelerate Enterprise Agility Improve IT Efficiency Expand Markets & Capabilities #rightscale! RightScale Solution •  SaaS option for single-tenant learning software •  Clone-able, customizable environments •  On-board customers in days, not weeks •  Deliver around the globe
  45. 45. 45 # Cost Management Decode & Allocate Cloud Spend! “RightScale Cloud Analytics promises to help us quickly understand our current cloud usage…and identify and eliminate undesirable costs".” -Scott Mills Accelerate Enterprise Agility Expand Markets & Capabilities #rightscale! RightScale Solution •  Support cloud demos and deployments for partners •  Understand cloud spend across many accounts
  46. 46. 46 # Self-Service IT No Wait IT Keeps R&D Productive! “Lilly is leveraging RightScale against application stacks in a ‘vending machine’ concept that allows self-service to infrastructure.” -Dave Powers Increase Enterprise Agility Improve IT Efficiency #rightscale! RightScale Solution •  Serve up applications in an IT Vending Machine •  Reduce provisioning from 30 days to 30 minutes •  Measure costs per hour for compute and storage
  47. 47. 47 # Governance & Compliance Managing Hybrid Cloud in Health Care! “The RightScale Platform provided us with a single pane of glass view and control over AWS and CloudStack.” -Henry Kubik Reduce Risk Accelerate Enterprise Agility Increase Investment Flexibility #rightscale! RightScale Solution •  CloudStack and AWS hybrid cloud with Xen and vSphere •  Satisfies regulatory requirements •  Security, patching, and license flexibility for Windows
  48. 48. # Plot Your Route! #rightscale!
  49. 49. 49 # What Defines Business Value For You?! Increase Enterprise Agility Drive Operational Efficiencies Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency Expand Markets & Capabilities New Geographies New Capabilities Web-Scale Applications Increase Investment Flexibility CapEX to OpEX Reduce sunk costs Increase spending visibility Reduce Risk Increase service availability Secure environments Reduce vendor lock-in #rightscale!
  50. 50. # Where to Start: Segment Your App Portfolio! ROI Nightmare •  Monolithic •  Hairball #rightscale! Traditional •  Legacy •  Standard technologies Elastic Web •  •  Web architecture Elastic design Cloud-Ready •  •  Greenfield Designed for cloud
  51. 51. 51 # Business Impact: Framework Sample! App 1 Business Impact Fast time to market Experimental Demand fluctuation Transitory/Time limited Many instances Many changes DevOps New geographies New capabilities OpEX is desirable #rightscale! App 2 App 3 App 4 App 5 u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
  52. 52. 52 # Technical Fit: Framework Sample! App 1 Governance Factors Data Residency Regulatory (PCI, HIPAA) Security Requirements Technical Requirements Load Balancer: Session Affinity Application: Licensing Cache: Persistent Database: Working set size Security: Egress filtering … #rightscale! App 2 App 3 App 4 App 5 u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
  53. 53. 53 # Rank Your Apps to Prioritize! Refactor Quick Wins Business Impact App 3 App 5 App 4 App 6 App 1 App 2 App 8 App 9 App 7 Don’t Migrate Hold Off Technical Fit #rightscale!
  54. 54. 54 # 4 Common Starting Points! Marketing Campaigns Self Service Test & Dev Mobile Apps Batch Processing #rightscale!
  55. 55. 55 # A Cloud Itinerary! •  Lay out your cloud strategy •  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success •  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications •  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier #rightscale!

×