Your prospects are more than a tracking number. They’re more than an account name. They’re more than a campaign. It’s time to start treating them like who they really are –individuals who can add valuable business to your company. And in order to build a healthy relationship with them, you must first engage them with meaningful dialogue and relevant content based on their unique preferences. How? With data. If marketers can capture and use data to deliver more targeted, relevant, and engaging messages, then prospects will become more engaged—resulting in increased conversion rates. And that means leads will actually have the opportunity to move through the funnel.
Join ExactTarget and Right On Interactive as we explore how Data is the Key to Lead Nurturing.
You’ll walk away with real-world examples of how marketers were able to impact their top line growth with the right lead nurturing program in place. And with the integration of ExactTarget and Right On Interactive, you can too!