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SEO and Content Marketing Overview
 

SEO and Content Marketing Overview

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Search Engine Optimization and Content Marketing overview presented in San Mateo, CA on 9/12/12

Search Engine Optimization and Content Marketing overview presented in San Mateo, CA on 9/12/12

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  • Across the US, Canada, The UKLocally – Burlingame, San Mateo, Pacifica, Sonoma, Napa, San Francisco, Menlo ParkWineryRestaurant groupCatererWood flooring companyStone and tile distributorMajor appliance distributorBusiness coachHealth coachTranslation servicesChildren’s education company
  • Information AnnuitySEO Tools List – try it on GoogleBest keyword phrases targetedKeywords properly placed on the pageGreat content that results in links to your Website
  • Why misunderstood? New paradigmThink about blog as just a part of your website. Do you have a website? If so, you’re already publishing.- Your typical website is like a brochure or catalog. Would you be excited to read a brochure or catalog or is that just a necessary part of buying something?Your blog is like an industry magazine article. Usually more actionable (“how to”), more fun (“5 great ways to use…”), less stuffyIf you’re searching for a solution to a business problem – do you want to read through a brochure or look at an article that gives an interesting way to look at your issue (including a solution)You could include these articles on your website and skip the entire blog thing. But, blogs offer other benefits – including posting, distribution and sharing that your website is typically not set up for – so that’s why it’s usually pushed out into a blog section.Your blog (think of it as the interseting part of your website) can be your most valuable marketing tool online for any industryBrochure or Sports Illustrated…or people magazine….or US weekly….or Vanity Fair…or The EconomistBut, you don’t have to write all the time like a magazine – we’ll talk about that nextIt was 2007 when Dave Sifry, former chairman of Technorati, came out with some shocking numbers on blogging.Back then, it was reported that 120,000 new blogs were being created worldwide each day. There were morethan 1.5 million posts being published per day – or 17 posts per second.

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