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This workshop is designed for beginner bloggers who are writing for their business, corporate or personal blog. Follow the link at the end to register for the video version of the workshop.

This workshop is designed for beginner bloggers who are writing for their business, corporate or personal blog. Follow the link at the end to register for the video version of the workshop.

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  • 1. Blog Writing Workshop Presented by Tom Treanor www.RightMixMarketing.com Twitter: @RtMixMktg © Copyright Right Mix Marketing Inc. (do not distribute)
  • 2. This is an interactive working session 2 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 3. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 3 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 4. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 4 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 5. Wedding photographer Their customers worry about… Reliable, won’t be late Shots that are the envy of my friends Something unique – like no one else Reasonable price range Make me look amazing! 5 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 6. Architect Their customers worry about… How do I avoid a disaster remodel? Can I afford my remodel? Do I need an architect or just a contractor? How do I find a reliable contractor? Can I finish before Thanksgiving? 6 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 7. Online Marketing Consultant Their customers worry about… Understanding SEO Creating blog content Getting leads from a website Dealing with social media Building a mailing list Get in their heads before you decide what to write! 7 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 8. What do your customers care about? What do they worry about? What are they fixated on? What are they frustrated about? Where do they typically cause problems for themselves? Document 3-5 things your customers care about 8 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 9. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 9 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 10. Online Marketing Consultant Their customers worry about… Understanding SEO Creating blog content Creating blog content Getting leads from a website Dealing with social media Building a mailing list Pick the topic you’ll be writing about today 10 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 11. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 11 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 12. Your headline and angle Creating blog content•  6 Small Business Blogging Myths Debunked Small Business Blogging Myths Debunked•  6 Blogging Mistakes Small Businesses Make (and how to fix them)•  6 Reasons Your Small Business Blog Isn’t Getting Visitors Pick a “working” headline 12 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 13. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 13 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 14. Blogging Myths You have to write all the time Traffic is the most important measure of success You have to be a great writer Every post has to be completely unique in the world Build your blog and people will find it Blogging and SEO and Social Media are separate These are the myths I encounter 14 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 15. Myths or Mistakes What are typical mistakes your customers make? What are common misperceptions? What wrong advice to customers often hear? What myths are perpetuated in the industry? Brainstorm 3-5 Myths or Mistakes 15 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 16. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 16 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 17. Your opening – designed to draw them in  Keep it short and sweet   “A recent survey showed that…”  Talk about why this is an important topic   “Home remodels are probably one of the most important….”  Tell a story   “The other day I met with a new client…”  Put yourself in their shoes   “You’ve worked hard on your blog post. You’ve poured your heart and soul into it.   But something’s bothering you…” Write a first sentence… 17 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 18. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 18 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 19. Closing / Call to ActionClosing:   Wrap up the post – don’t limp into the finish line!Call To Action:   Don’t try to do multiple calls to action   Focus on one main call to action   Be explicit – make it easyCall To Action Examples:   Sign up for a free report or webinar   Request a free consultation   Subscribe to my mailing list   Follow us on Twitter Do you have a call to action planned? 19 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 20. The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 20 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 21. Why the picture matters  Attention-getter  Breaks up the monotony  Adds life and color  Helps tell the story  Required for people to share on Pinterest! Istockphoto.com Fotalia.com CreativeCommons.org What kind of picture can you add? Tell us about it 21 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 22. HEADLINEOPENING PICTURE MYTHS 22 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 23. CALL TO ACTION23 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 24. Tips Keep it simple at first Just tell it like it is! Look at other blogs to get ideas Practice will make you better Sometimes I picture a person I’m writing to Other times I recall a conversation I’ve had 24 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 25. Access the Video! Video walk-through Step-by-step instructions Examples of others’ posts www.RightMixMarketing.com/Workshop 25 © Copyright Right Mix Marketing Inc. (do not distribute)
  • 26. www.RightMixMarketing.com/Workshop Twitter: @RtMixMktg 26 © Copyright Right Mix Marketing Inc. (do not distribute)