Gamification

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Gamification

  1. 1. “Gamify it! – Using GameMechanics to Improve Your SEO”Starting at 10:30am PDTChat with follow webinar attendees:http://bit.ly/seomozchatAsk questions using the Questionsfunctionality to the right.Technical problems or feedback on the webinar:Please email team@seomoz.org
  2. 2. “Gamify it! – Using Game Mechanics to Improve Your SEO” Richard Baxter, CEO + founder, SEOgadget August 2011; PRO Webinar
  3. 3. What’s Gamification? ga∙mi∙fi∙ca∙tion [gay-muh-fi-kay-shuhn] integrating game dynamics into your site, service, community, content or campaign, in order to drive participation. via bunchball.com
  4. 4. http://getglue.com/ - entertainment (TV and Movies) check ins. Earn stickers by getting likes and checking in. Also check out gomiso.com and www.tunerfish.comChat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  5. 5. I love http://dribbble.com/ - to become a popular player, you need to earn follows and likes from other players. You have to be invited (drafted) by another player. Great designs win business.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  6. 6. What are the rules?What basic elements do I need to gamify my strategy? Understanding game mechanics for the win…
  7. 7. Game mechanics 101: Points Points are by miles the most popular unit of measuring performance in a gamified system. They’re everywhere. Points do not guarantee success.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  8. 8. Game mechanics: LeaderBoards http://www.testq.com/ “learn specific skills youll need to get ahead at your career and discover what you really should be now that youre grown up.”Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  9. 9. Game mechanics: Levels http://harmonic313.com/wordproblems/ get to level 5 and receive an unreleased MP3.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  10. 10. Game mechanics: Challenges http://www.ribbonhero.com/Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  11. 11. Game mechanics: Virtual Goods OR http://icanhascheezburger.com/ If you want to get collectibles straight away, you can by buying cheezburger coins http://lolmart.com/product/coins/ and you can use this virtual currency to customise your profile.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  12. 12. Game dynamicsAll the points and trophies in the world won’t make a game – youneed game dynamics, too. “What are game dynamics?”, I hear youask…
  13. 13. Game dynamics: rewards http://www.imhomedia.com/ earn $IMHO for sharing and rating cutting edge content or inviting new users via Facebook, Twitter. Users get content and they can exchange $IMHO for discounts.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  14. 14. Game dynamics: status Higher contribution creates improved status – status influences perceived reputation and can benefit outside of the environment in which status is achieved.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  15. 15. Game dynamics: competition Via: http://tnw.co/qKm8x0 iActionable’s Engage platform adds points, challenges, achievements and leaderboards to create competition.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  16. 16. Game dynamics: altruism Kiva.org creates an environment in which lenders can form teams (social interaction). Each team is ranked by amount loaned.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  17. 17. Game dynamics: self expression Linkedin motivates users to complete their profiles by scoring the level of profile completeness.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  18. 18. Gamification for goodGamification can be used to help, to motivate and reward for doinggood things in their lives, other peoples or the environment around them.
  19. 19. A beta (via http://www.buzzseed.com/) rewards for only sharing great content…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  20. 20. http://foodzy.com/ - signup, keep track of what you eat and compete to be the most healthy!Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  21. 21. Opower have gamified energy use – by awarding for below average energy consumption (coming to the UK soon) via http://opower.com/what-is-opower/analytics_portal/Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  22. 22. Epic Win gamifies getting things done via a task list set in an RPG environment…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  23. 23. So, what?Now we’re cool with game dynamics and mechanics – what new kinds of awesome can we unleash on our (clients) sites?
  24. 24. Reward users for the behaviors that are critical to the growth of your businessCredit: Dawn
  25. 25. Reward users for creating content YouMoz! Write great content, get promoted to the blog, get recognised, get hired, meet people, earn points…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  26. 26. Lockerz.com – upload photos, (and watch videos), earn points…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  27. 27. Use your Lockerz points for discounts on real things…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  28. 28. Reward users for creating link bait, for good How to make being environmentally friendly fun? VW created “the fun theory” for users to compete by creating an innovative environmentally friendly idea…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  29. 29. Increase signups Not logged in… http://icanhascheezburger.com/ If you want to get collectibles straight away, you can by buying cheezburger coins http://lolmart.com/product/coins/ and you can use this virtual currency to customise your profile,Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  30. 30. Motivate users to increase your subscriber base Dropbox.com rewards the user for completing steps and inviting friends. For every friend who joins, bonus space is awarded to the referee and the referrer.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  31. 31. Generate revenue and entire websites! Check out DevHub.com – I built this site very quickly…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  32. 32. http://www.devhub.com/ is powered by the bigdoor.com gamification APIChat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  33. 33. Devhub’s dashboard shoes your sites as entities that generate revenue – you earn points, track earnings and earn trophies…Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  34. 34. Generate links to a site! That’s a trackable link… This is fundamentally the same principle as an “SEO friendly” affiliate program. Disclaimer: I caution this approach, but I’ve seen in work in many industries.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  35. 35. Reward for sharing via social networks Referrals and User id added Logged in user sign ups can be to share links tracked This is fundamentally the same principle as an “SEO friendly” affiliate program. Disclaimer: I caution this approach, but I’ve seen in work in many industries.Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  36. 36. Give users stats in their logged in profiles Hi user! You’ve referred three new signups this month! Have a t-shirt, partner! Why don’t more companies tell their users (their brand advocates) how valuable they are?Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  37. 37. For developersIt seems you don’t have to build this stuff from scratch. +1 for the API…
  38. 38. For Facebook API developers http://developers.facebook.com/blog/post/539/ using the Graph API for achievements and scoresChat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  39. 39. For web application developers Check out: http://bunchball.com/products/nitro, www.badgeville.com and http://www.bigdoor.com/developers/ or this ruby gem: http://rubygems.org/gems/userinfuserChat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  40. 40. Just a few sources http://venturebeat.com/2010/08/25/devhub-scores-engagement-increase-by-gamifying-its-web-site-creation-tools/ http://www.gamezebo.com/news/2011/01/06/interview-gabe-zicherman-about-gamification http://mashable.com/2011/07/06/7-winning-examples-of-game-mechanics-in-action/ http://gamification-research.org/chi2011/papers/ http://thenextweb.com/apps/2011/07/18/achievements-points-and-leaderboards-hit-the-workplace-with-engage-for-salesforce-com/ http://www.officelabs.com/projects/ribbonhero2/Pages/default.aspx http://www.youtube.com/watch?v=rtOoNR83Thw http://gamification.org/wiki/Gamification_Benefits http://www.bunchball.com/sites/default/files/downloads/gamification101.pdf http://gamification.org/wiki/Encyclopedia http://www.smartinsights.com/digital-marketing-strategy-alerts/pleasure-the-future-of-marketing/ And if you only do one / two things, watch these: http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html http://www.vimeo.com/21459099 Gamification is huge! Research it – learn the mechanics, build it into your SEO strategy. Whew!Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel
  41. 41. Q+ARichard Baxter, CEO & Founder, SEOgadget• Twitter: @richardbaxter Come and see us at SearchLove London. 24th and 25th October 2011• Blog: seogadget.co.uk http://www.distilled.net/events/• Email: richard@seogadget.co.uk Don’t forget to sign up for the next Mozinar on August 26th! http://www.seomoz.org/webinars

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