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Lean Video Tactics for the Content War
 

Lean Video Tactics for the Content War

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Presentation by Peabody Award winning television reporter, Robert Riggs, to the Emerging Tech Conference in Dallas.

Presentation by Peabody Award winning television reporter, Robert Riggs, to the Emerging Tech Conference in Dallas.

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    Lean Video Tactics for the Content War Lean Video Tactics for the Content War Presentation Transcript

    • ENTRENCHING TOOL LeanVideo for the Content War Emerging Tech Conference #ETCDallas
    • @RobertRiggs The Texas Daily | KTXD-TV | Ch 47 BackyardMBA Telling Stories in the Digital Age
    • I got mine first...take that Stephen
    • The Back Button is the Biggest Threat to your Content
    • Viewers do not forgive poor audio
    • ”The SOUND and music are fifty percent of the entertainment in a movie.” Courtesy: LUCASFILM Ltd
    • #soundfails
    • TonySchwartz.org The distance from the person on camera to the audience is the distance between their lips and the microphone.
    • Johnny Carson was Always Closer to his Audience
    • The boom mic is way up here.
    • Invest in a Good Quality Condenser Microphone It’s Good at Picking Up Minute Detail Sounds Especially the HumanVoice Produces aNatural-Clean-Clear Sound
    • SHOTGUN MIC An all purpose directional condenser mic
    • Shotgun on a boom
    • Handheld Shotgun
    • Avoid recording audio in spaces with hard surfaces This room needs to be deadened
    • Install acoustic sound panels to deadened the room
    • ZOOM Q3HD Great for video blogging
    • GoPro Camera Resources
    • Great for outdoors in bright sunny days
    • Jerry-rigged for shooting docs in the bush
    • Give the viewer dramatic camera angles
    • Great for time lapse videos
    • Avoid backlighting
    • Too much shadow
    • Too hot from backlight Rule of thumb: the subject should always face the light
    • Great Tutorials
    • Shop Lights Daylight Color CFL Bulbs Rosco Diffusion Material
    • Zgrip iPhone Jr. with Apogee MiC zacuto.com apogeedigital.com
    • There’s an app to control the iPhone lens
    • Shoot with the phone on the horizontal axis West,Tx fertilizer explosion
    • Rode SmartLav Lavalier Microphone Rode.com
    • Record Audio on one iPhone and shoot on another
    • Great software for synching the audio in editing
    • Digital Cinema HDSLR
    • It’s Gone Hollywood
    • Must Watch Tutorials
    • Fits In Tight Spaces
    • High Definition
    • Audio Recorder for Separate Tracks