Relationships Are The ROI
Digital Influence
Bridget Willard
Office & Social Media Manager
Riggins Construction & Managemen...
"You Are What
You Tweet"
How do you stand out?
Why do relationships matter?
Every tweet creates an effect - influence.
Digital Influence :
Affinity = Strength of Relationship
Relationships are assets.
Social networking produces social capital.
Relationships are assets.
Referrals come from relationships.
We work with people we trust.
Take an online relationship offline.
One simple
lunch
solidified our
relationship.
Results.
The Return on
Investment for Social
Media is the
relationship.
See you on Twitter - @RigginsConst
Relationships are the ROI
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Relationships are the ROI

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These are the slides for Bridget Willard's talk as part of the Digital Influence Panel for the ACEC California Annual Conference 4/8/14.

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Relationships are the ROI

  1. 1. Relationships Are The ROI Digital Influence Bridget Willard Office & Social Media Manager Riggins Construction & Management, Inc. bwillard@rigginsconst.com Twitter: @RigginsConst
  2. 2. "You Are What You Tweet"
  3. 3. How do you stand out?
  4. 4. Why do relationships matter?
  5. 5. Every tweet creates an effect - influence.
  6. 6. Digital Influence : Affinity = Strength of Relationship
  7. 7. Relationships are assets. Social networking produces social capital.
  8. 8. Relationships are assets.
  9. 9. Referrals come from relationships. We work with people we trust.
  10. 10. Take an online relationship offline.
  11. 11. One simple lunch solidified our relationship.
  12. 12. Results. The Return on Investment for Social Media is the relationship.
  13. 13. See you on Twitter - @RigginsConst

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