You Are What You Tweet by Bridget Willard

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These are my slides from my part of "Digital Influence" panel.
American Council of Engineering Company's 2013 Conference in Monterey, CA.
Digital Influence Panel headed by Darrel Cole (@TransPR) with Mark DeSio of Caltrop, and Bridget Willard of Riggins Construction. 4/10/13

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You Are What You Tweet by Bridget Willard

  1. 1. Business Branding on Twitter You Are What You TweetBridget WillardOffice & Social Media ManagerRiggins Construction & Management, Inc.bwillard@rigginsconst.comTwitter: @RigginsConst
  2. 2. Building Relationships Since 1977
  3. 3. It Started with This Tweet 3/19/2009
  4. 4. My goal was to connect with our clients.
  5. 5. I connected with other A/E/C Peeps, too.
  6. 6. And we followed our vendors as well.
  7. 7. Our First Negative Feedback. Oops! Read the blog post here: http://bit.ly/TwitterService
  8. 8. Then this. YIKES!Read the blog post here: http://bit.ly/TwitterService
  9. 9. But the relationship was being repaired. Read the blog post here: http://bit.ly/TwitterService
  10. 10. In 4 Months it became positive sentiment. Read the blog post here: http://bit.ly/TwitterService
  11. 11. Twitter is what you want it to be.
  12. 12. You are what you tweet.Their reaction is branding.
  13. 13. We’ve been used as an example in the past.
  14. 14. Branding is their perception of you.
  15. 15. I asked our followers what they think.
  16. 16. Quality - Professional - Engaged
  17. 17. Four Years Later

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