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You Are What You Tweet by Bridget Willard
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You Are What You Tweet by Bridget Willard

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These are my slides from my part of "Digital Influence" panel. …

These are my slides from my part of "Digital Influence" panel.
American Council of Engineering Company's 2013 Conference in Monterey, CA.
Digital Influence Panel headed by Darrel Cole (@TransPR) with Mark DeSio of Caltrop, and Bridget Willard of Riggins Construction. 4/10/13

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Transcript

  • 1. Business Branding on Twitter You Are What You TweetBridget WillardOffice & Social Media ManagerRiggins Construction & Management, Inc.bwillard@rigginsconst.comTwitter: @RigginsConst
  • 2. Building Relationships Since 1977
  • 3. It Started with This Tweet 3/19/2009
  • 4. My goal was to connect with our clients.
  • 5. I connected with other A/E/C Peeps, too.
  • 6. And we followed our vendors as well.
  • 7. Our First Negative Feedback. Oops! Read the blog post here: http://bit.ly/TwitterService
  • 8. Then this. YIKES!Read the blog post here: http://bit.ly/TwitterService
  • 9. But the relationship was being repaired. Read the blog post here: http://bit.ly/TwitterService
  • 10. In 4 Months it became positive sentiment. Read the blog post here: http://bit.ly/TwitterService
  • 11. Twitter is what you want it to be.
  • 12. You are what you tweet.Their reaction is branding.
  • 13. We’ve been used as an example in the past.
  • 14. Branding is their perception of you.
  • 15. I asked our followers what they think.
  • 16. Quality - Professional - Engaged
  • 17. Four Years Later