15 tips to bring traffic to your restaurant and your website

2,411 views

Published on

Rif Kiamil of FOODit talks about 15 tips to help restaurant bring more traffic to your restaurant and your website

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,411
On SlideShare
0
From Embeds
0
Number of Embeds
1,400
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

15 tips to bring traffic to your restaurant and your website

  1. 1. 15 Tips to Bring Traffic To Your Restaurant & Your Website Rif Kiamil FOODit Limited
  2. 2. 15 Tips to Bring Traffic To Your Restaurant & Your Website Branding Attracting Customers Repeat Customers
  3. 3. 1. Pick three dishes you know I'll love
  4. 4. 1. Pick three dishes you know I'll love taking a product that can be found everywhere and making it different http://pizzakinglincoln.com/wp-content/uploads/2013/05/523550_20428629.jpg http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334
  5. 5. 1. Pick three dishes you know I'll love different dish for the area, but still using core ingredients from the restaurant. http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334
  6. 6. 1. Pick three dishes you know I'll love find a dish you can “own” https://twitter.com/chrispople/status/376318834636234752
  7. 7. 2. Pick three things that define the experience I'll have
  8. 8. 3. Pick three things that define the experience I'll have • Let the customers pick their own toppings • As many different ones as they like, have it just the way they want it • It’s more fun • They pay by the weight http://www.sambaswirl.co.uk
  9. 9. 2. Pick three things that define the experience I'll have • Pay before you sit down • Free refill on softdrinks • Leave when you want, as you already paid http://www.craftedandco.com/wp-content/uploads/nandos-5.jpg • Get your own plates and sauces
  10. 10. 3. Find out what makes me come back
  11. 11. 3. Find out what makes me come back • My vegetarian friends from all over the world come here, they did not think they would find so many vegetarian dishes in a Turkish restaurant • Customers love their mix special, which allow people to try a little bit of everything and not have to think what to order http://www.anteplilerislington.co.uk/
  12. 12. 3. Find out what makes me come back • “Spiral fries” or “curly fries” • Portion size • Milkshakes
  13. 13. 4. Learn from the restaurants I choose over you
  14. 14. 4. Learn from the restaurants I choose over you Diets & Lifestyle gluten free burger buns Place to do things Conveniences
  15. 15. 5. Give me a brand I can fall in love with
  16. 16. 5. Give me a brand I can fall in love with Pie Minister pies are fresh twist on a British classic. We’ve taken the pub staple and injected fresh, high-quality and locally sourced ingredients. And we did it without skyrocketing the price. Our pies can be found all over London—sit down for a warm pie in one of our shops or at your local pub, or take one to go at your local market and even at community events through our pie van! If you love our pies as much as we do and would like to help us create new flavours, join our V.I.Pie Club or send us your recipe ideas: hello@pieminister.co.uk.
  17. 17. Branding Attracting Customers Repeat Customers
  18. 18. 6. Make me want to come inside
  19. 19. 6. Create a welcoming restaurant • Clean windows, tidy front • Easy to read menu, big font • Phone number, website & Free wi-fi • Look busy
  20. 20. 7. What is your website?
  21. 21. 7. What is your website? • Own domain name • Quickly lets them find your address or phone number • Online Ordering • Real menu • See reivews about you
  22. 22. 8. Help me find you online
  23. 23. 8. Help me find you online Google Places / Maps Setup • • • • • • Address Phone Number Photos Opening Times Website Link Reviews
  24. 24. 9. Be Convenient
  25. 25. 9. Be Convenient noodles or rice, meat/veg/fish and sauce Giraffe in Tesco McDonald's Delivery 7 am opening
  26. 26. 10. Make me a deal
  27. 27. 10. Make me a deal • Think about deals which bring in more people, so that more people talk about your restaurant. • Deals that drive NEW customers to eat the meal that they are going to enjoy • Deals that shock the area get customers in • Deals for first 10 customers after 12 o’clock
  28. 28. Branding Attracting Customers Repeat Customers
  29. 29. 11. Wow me with your food and service
  30. 30. 11. Wow me with your food and service • Great staff that really talk with the customers & find the best dish for them • Food & Service is consistent http://www.butlersthai.co.uk ```
  31. 31. 12. Turn me into your best marketer
  32. 32. 12. Turn me into your best marketer • VIP / Mailing List for the people that love your food • Enabling them to promote your restaurant • Just talk with them at the end of the meal
  33. 33. • VIP / Mailing List for the people that love your food • Enabling them to promote your restaurant • Just talk with them at the end of the meal
  34. 34. 13. Keep me posted
  35. 35. 13. Keep me posted • Collect Bussines Cards • Have a website that saves your customer details • Have e-mail, sms & social media tools that let you talk with your customers
  36. 36. 14. Reply to my reviews
  37. 37. 14. Reply to my reviews • Check your reviews at least once week and reply back • Don't be passive aggressive with negative reviews, always try get your customer back so you can fix their problem
  38. 38. 15. Get me involved
  39. 39. 15. Get me involved • Competion for best photos or tweets about your food & restaurant • Bring your best customer in to show them how you make the food • Try the latest dishes https://twitter.com/italianexpress_
  40. 40. Meet us at Stand T254 • Copy of this can be found on http://blog.foodit.com • Follow us @FOODitFOOD

×