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OCP Report : Fashion E-Commerce in the Nordic countries
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OCP Report : Fashion E-Commerce in the Nordic countries



Fashion E-Commerce in the Nordic countries

Fashion E-Commerce in the Nordic countries



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OCP Report : Fashion E-Commerce in the Nordic countries OCP Report : Fashion E-Commerce in the Nordic countries Presentation Transcript

  • Focus on”Fashion e-Commerce in the Nordic Countries’’ March  2011   PARIS2011  Opera  CSTOCKHOLM ©    - apital  Partners   1
  • Nordic countries have the highest rate of e-Shoppers in Europe Correlation between the Internet penetration and the e-Commerce market. Highest amounts spent per capita in 2010 in €. 1000 800Source: Eurostat, 2008-09 600 400 200 0 Source: Kelkoo ©   2011  Opera  Capital  Partners   -2-
  • Key market featuresA very segmented market Fashion e-Commerce Multi-Brand Bricks and clicks Mass customization Multi-Brand sites Private salesNordic countries show key differentiations Apparel ranks 1st in Sweden… Up to 6 payment solutions used in Scandinavia… … 4th position in Specificity of Nordic countries … 2 in Europe: UK and France •  Bank cards •  Bank transfers •  Paypal •  Mobile Payment •  e-Wallet •  Invoice •  Bank cards •  Cash-on-delivery ©   2011  Opera  Capital  Partners   -3-
  • Innovations in the sector pave the way to pure players •  Marketing innovations •  Sales innovations •  A pure players market ©   2011  Opera  Capital  Partners   -4-
  • Marketing innovations: New ways to reach core targetsShare of Internet advertising expenditure in Europe. New ways to advertise and/or sell in fashion e-Commerceà The 3rd advertising channel in terms of expenses. 20.0% SOCIAL 18.0% NETWORKS RETARGETING 16.0% 14.0% 12.0% 10.0% Internet 8.0% 6.0% 4.0% VIRTUAL WORLDS 2.0% 0.0% 1997 2004 2011Source: World association of newspapers ©   2011  Opera  Capital  Partners   -5-
  • Sales innovations: Mass customizationDEMAND•  Increasing demand forpersonalized goods MASS CUSTOMIZATION + - TAILORED PRODUCTSCAPABILITY•  Computerization•  Virtual modeling•  3D technologies ©   2011  Opera  Capital  Partners   -6-
  • Pure players to become industry leadersMulti-Brand Very segmented market with different Business models Multi-brand sites Private sales Mass Bricks-and-clicks customizationUnique Brand Tailored Selected Mass production production production ©   2011  Opera  Capital  Partners   -7-
  • Dynamic ecosystem of highly specialized playersA live-box of highly skilled new entrants all along the value chain •  Logistics •  Technology enablers •  Payment solutions ©   2011  Opera  Capital  Partners   -8-
  • Logistics: A strategic focus  Logistics issues involved in the Top 3 reasons for not shopping online New entrant •  Logistics •  Technology enablers Example: Relex •  Payment Logistics software solutions solutions à In average, the software increases customers’ sales from 3% to 5%. ©   2011  Opera  Capital  Partners   -9-
  • A competitive ICT sector leading to 2 types of newentrants Service providers E-Commerce facilitators •  Logistics •  Technology enablers Example: Burt Example: Pixboom Retargeting / Web analysis Tags on pictures to find out à Increases companies visibility where to shop the item à Partnership with Nelly.com •  Payment solutions Example: Fits.me Virtual fitting room à Answers sizing issues ©   2011  Opera  Capital  Partners   -10-
  • An innovative network of payment providers E-Commerce Mobile Suits private Suits solutions payment people professionals ü ü ü ü ü ü ü ü •  Logistics ü ü ü ü ü •  Technology enablers ü ü ü ü ü ü ü •  Payment solutions ü ü ü ©   2011  Opera  Capital  Partners   Main focus ü Under development -11-
  • Who we are: Opera Capital Partners One goal: to optimize growth and equity value for growth technology companies Private    Placement   Mergers  &  Acquisitions   Corporate  &  Institutional   Fund  raising     Investor  Services  (CIIS)  •  Financing  growth   •  Buy-­‐side/sell  side  advisory   •  Coverage  of  the  entire     investment  process  (deal  •  Financing  M&A   •  Exit  strategies  (Spin-­‐offs,  carve   sourcing,  due  diligence...)   out,  Owner  Buy  Out,  MBO,  •  Financing  shareholders  exit   LBO)   •  Valuation  and  fairness     opinions   •  Acquisition  negotiation   •  Strategic  intelligence     •  Strategic  Alliances         ©   2011  Opera  Capital  Partners   -12-
  • OPERA CAPITAL PARTNERSO Headquarter OfficesPARIS HQ12/14 Rd-Point desChamps Elysees75008 – ParisFrance OSTOCKHOLM HQGävlegatan 18C113 85 – StockholmSwedenCONTACT Owww.opera-cp.com Ocontact@opera-cp.com O OO Offices inNANTESMARSEILLELYON ©   2011  Opera  Capital  Partners   -13-