Social Media Day 24-1-2013: Social media policy

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Een social media strategie binnen een bedrijf hoort bij de marketing strategie. Maar aangezien het vooral over conversaties gaat is vaak de vraag wie verantwoordelijk is voor de content, wie mag …

Een social media strategie binnen een bedrijf hoort bij de marketing strategie. Maar aangezien het vooral over conversaties gaat is vaak de vraag wie verantwoordelijk is voor de content, wie mag spreken uit naam van het bedrijf, wie op welke vragen van buitenaf mag antwoorden,...
Een social media policy dringt zich op!

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Who is active on social media A. Personally vs Professionally B. On which platforms: Facebook – Twitter – LinkedIn – G+ - YouTube – Review sites – etc. C. Who has used Social media: Youtube – review sites – etc.


  • 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
  • 2. Agenda• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)• Steps towards a Social Media Policy• Social Media Policies made simple
  • 3. What we know!
  • 4. Frequency of access706050 Daily40 Weekly30 Monthly20 No account10 0 be In re er s e+ k g o ed ua itt Tu lo bo gl Tw nk B sq oo ou ceLi ur G Y Fa Fo (c) Vanguard Leadership – Oct-Nov 2012
  • 5. What is bound to happen?
  • 6. And also this...
  • 7. SoMePol @ companies (c) Vanguard Leadership – Oct-Nov 2012
  • 8. Employee Awareness of the SoMePol (c) Vanguard Leadership – Oct-Nov 2012
  • 9. Time for a poll!Who has a social media policy?
  • 10. Social Media Policy
  • 11. Your idea of a Social Media Policy?
  • 12. It can be different
  • 13. Or even better
  • 14. And one step further...
  • 15. These times are over... Mostly
  • 16. Topics that need answering• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
  • 17. First, the legal framework…• No specific social media legislation• CAO 81 & 34• “Wet op privacy – (8/12/92)• Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
  • 18. Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
  • 19. Who contributes to the policy? And Why?  Marketing  HR  IT  Legal  Mngt Team  Employees  Unions
  • 20. How to create a social media policy? • Social media policy creation software • • • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
  • 21. How Long Is your SMP? 6%38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
  • 22. Social Media Policy/Guidelines 35+ areas of interest
  • 23. So M C e om O D pa ve efin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So Sp e 42,9 ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin n e Ti d C s h 57,1 ps & art D 28,6 o Tric R s & ks eq ue Don 32,1 st t ac s What content does the SM P focus on? 50 ce ss 10,7(c) Vanguard Leadership – Oct-Nov 2012
  • 24. Anatomy of a good policy
  • 25. Some examples
  • 26. Key to success Roll-out
  • 27. How were they informed? 6% 0% 16% 40% 18% 20%Not Intranet post Email Presentation Training Video
  • 28. Roll-Out van een Sociale Media Policy
  • 29. Best Practices
  • 30. A good alternative!
  • 31. Need or want to discuss more about Social Media Policies!