©2014 Cynthia Sanchez
Tipsand Strategies
for Businesses
©2014 CynthiaSanchez @OSPInteresting
Cynthia Sanchez
OhSoPinteresting.com
©2014 CynthiaSanchez @OSPInteresting
•Pinterest & traffic
•Optimizing your site
for Pinterest
•Pinnable images
Today…
©2014 CynthiaSanchez @OSPInteresting
What’sthe big deal?
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-u...
©2014 CynthiaSanchez @OSPInteresting
6 isthe magic number*Bonusif branded
©2014 CynthiaSanchez @OSPInteresting
Added benefit
©2014 CynthiaSanchez @OSPInteresting
•Aspirations
•Solutions
•Interests
•Discovery
•Relaxation
Why people use
Pinterest
©2014 CynthiaSanchez @OSPInteresting
Why visualsare so powerful
•Quick to process
•Emotions
“…a sense of time disappears.
...
©2014 CynthiaSanchez @OSPInteresting
More thana social network
©2014 CynthiaSanchez @OSPInteresting©2013 CynthiaSanchez @OSPInteresting
Your Pinterest account
business.Pinterest.com
©2014 CynthiaSanchez @OSPInteresting
Your Pinterest account
©2014 CynthiaSanchez @OSPInteresting
Profile images
600 pxx600 px
©2014 CynthiaSanchez @OSPInteresting
Account name vsuser ID
User id: www.pinterest.com/CynthiaPins
©2014 CynthiaSanchez @OSPInteresting
Account description
©2014 CynthiaSanchez @OSPInteresting
Linking
©2014 CynthiaSanchez @OSPInteresting
It’sNOT
all about
YOU
Your boards
©2014 CynthiaSanchez @OSPInteresting
Create boardsthat serve
©2014 CynthiaSanchez @OSPInteresting
Create boardsthat are he...
©2014 CynthiaSanchez @OSPInteresting
+ =
Group boards
©2014 CynthiaSanchez @OSPInteresting
Commenting
©2014 CynthiaSanchez @OSPInteresting
Use what youhave
Tell themwhy
©2014 CynthiaSanchez @OSPInteresting
Optimize your website for Pinterest
I’m
pinnable
©2014 CynthiaSanchez @OSPInteresting
business.pinterest.com
pinterestplugin.com
©2014 CynthiaSanchez @OSPInteresting
Don’t ONLY
use hover Pin
it buttonsor
floating
buttons
Computer view
Mobile view
©2014 CynthiaSanchez @OSPInteresting
Image sizing
753 px
©2014 CynthiaSanchez @OSPInteresting
Rich Pins-Product pins
©2014 CynthiaSanchez @OSPInteresting
Rich Pins
Article pins
©2014 CynthiaSanchez @OSPInteresting
Place pins
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
Rich Pins
The double
whammy
Article/Place pin
pinterestplugin.com
©2014 CynthiaSanchez @OSPInteresting
Advertising on
Pinterest
Promoted Pins
$1
Million
©2014 CynthiaSanchez @OSPInteresting
Pinnable images
©2014 CynthiaSanchez @OSPInteresting
http:// www.efficientlifeskills.com/ how-i-taught-my-6-year-old-to-tie-shoes-in-5-min...
©2014 CynthiaSanchez @OSPInteresting
pinplugins.com/pincount
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
Pinnable images
Your images:
•Do they
communicate
your message
well?
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
• Most require
no
attribution
• Be creative
with search
termsfor
best results
Free im...
©2014 CynthiaSanchez @OSPInteresting
Free image editing tools
©2014 CynthiaSanchez @OSPInteresting
Pinnable images
IMG3199.JPG
jeansview2.jpg
Picking jeansfor your body type.jpg
orjenn...
©2014 CynthiaSanchez @OSPInteresting
Free training
http://www.ohsopinteresting.com/be
©2014 CynthiaSanchez @OSPInteresting
Cynthia Sanchez
www.OhSoPinteresting.com
pinterest.com/CynthiaPins
@OSPINteresting
T ...
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Pinterest Tips and Strategies for Businesses

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The presentation of Cynthia Sanchez, Oh So Pinteresting, at the 5th Social Media Day on 28-05 in Antwerp, Belgium.

Published in: Marketing, Technology, Business
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Pinterest Tips and Strategies for Businesses

  1. 1. ©2014 Cynthia Sanchez Tipsand Strategies for Businesses
  2. 2. ©2014 CynthiaSanchez @OSPInteresting Cynthia Sanchez OhSoPinteresting.com
  3. 3. ©2014 CynthiaSanchez @OSPInteresting •Pinterest & traffic •Optimizing your site for Pinterest •Pinnable images Today…
  4. 4. ©2014 CynthiaSanchez @OSPInteresting What’sthe big deal?
  5. 5. ©2014 CynthiaSanchez @OSPInteresting
  6. 6. ©2014 CynthiaSanchez @OSPInteresting http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/ https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ •Drivesmore referral traffic thanTwitter, LinkedIn, Reddit and Google+COMBINED •Referral traffic grew 66.52%inthe past year •Pinterest shoppersspend $140 to $180 per order 70 millionusers http://www.richrelevance.com/blog/2013/04/direct-marketing-news-infographic-the-rising-king-of-social-sales/
  7. 7. ©2014 CynthiaSanchez @OSPInteresting 6 isthe magic number*Bonusif branded
  8. 8. ©2014 CynthiaSanchez @OSPInteresting Added benefit
  9. 9. ©2014 CynthiaSanchez @OSPInteresting •Aspirations •Solutions •Interests •Discovery •Relaxation Why people use Pinterest
  10. 10. ©2014 CynthiaSanchez @OSPInteresting Why visualsare so powerful •Quick to process •Emotions “…a sense of time disappears. Youforget yourself.Youfeel part of something larger.” -Mihaly Csikszentmihalyi 2008 TED Talk https://blog.loom.com/why-we-like-photos-so-much/
  11. 11. ©2014 CynthiaSanchez @OSPInteresting More thana social network
  12. 12. ©2014 CynthiaSanchez @OSPInteresting©2013 CynthiaSanchez @OSPInteresting Your Pinterest account business.Pinterest.com
  13. 13. ©2014 CynthiaSanchez @OSPInteresting Your Pinterest account
  14. 14. ©2014 CynthiaSanchez @OSPInteresting Profile images 600 pxx600 px
  15. 15. ©2014 CynthiaSanchez @OSPInteresting Account name vsuser ID User id: www.pinterest.com/CynthiaPins
  16. 16. ©2014 CynthiaSanchez @OSPInteresting Account description
  17. 17. ©2014 CynthiaSanchez @OSPInteresting Linking
  18. 18. ©2014 CynthiaSanchez @OSPInteresting It’sNOT all about YOU Your boards
  19. 19. ©2014 CynthiaSanchez @OSPInteresting Create boardsthat serve ©2014 CynthiaSanchez @OSPInteresting Create boardsthat are helpful
  20. 20. ©2014 CynthiaSanchez @OSPInteresting + = Group boards
  21. 21. ©2014 CynthiaSanchez @OSPInteresting Commenting
  22. 22. ©2014 CynthiaSanchez @OSPInteresting Use what youhave Tell themwhy
  23. 23. ©2014 CynthiaSanchez @OSPInteresting Optimize your website for Pinterest I’m pinnable
  24. 24. ©2014 CynthiaSanchez @OSPInteresting business.pinterest.com pinterestplugin.com
  25. 25. ©2014 CynthiaSanchez @OSPInteresting Don’t ONLY use hover Pin it buttonsor floating buttons Computer view Mobile view
  26. 26. ©2014 CynthiaSanchez @OSPInteresting Image sizing 753 px
  27. 27. ©2014 CynthiaSanchez @OSPInteresting Rich Pins-Product pins
  28. 28. ©2014 CynthiaSanchez @OSPInteresting Rich Pins Article pins
  29. 29. ©2014 CynthiaSanchez @OSPInteresting Place pins
  30. 30. ©2014 CynthiaSanchez @OSPInteresting
  31. 31. ©2014 CynthiaSanchez @OSPInteresting Rich Pins The double whammy Article/Place pin pinterestplugin.com
  32. 32. ©2014 CynthiaSanchez @OSPInteresting Advertising on Pinterest Promoted Pins $1 Million
  33. 33. ©2014 CynthiaSanchez @OSPInteresting Pinnable images
  34. 34. ©2014 CynthiaSanchez @OSPInteresting http:// www.efficientlifeskills.com/ how-i-taught-my-6-year-old-to-tie-shoes-in-5-minutes/ Pinned 446k times!
  35. 35. ©2014 CynthiaSanchez @OSPInteresting pinplugins.com/pincount
  36. 36. ©2014 CynthiaSanchez @OSPInteresting
  37. 37. ©2014 CynthiaSanchez @OSPInteresting Pinnable images Your images: •Do they communicate your message well?
  38. 38. ©2014 CynthiaSanchez @OSPInteresting
  39. 39. ©2014 CynthiaSanchez @OSPInteresting • Most require no attribution • Be creative with search termsfor best results Free image sources ©2014 CynthiaSanchez @OSPInteresting • Most require no attribution • Be creative with search termsfor best results Free image sources UNSPLASH.com picjumbo.com
  40. 40. ©2014 CynthiaSanchez @OSPInteresting Free image editing tools
  41. 41. ©2014 CynthiaSanchez @OSPInteresting Pinnable images IMG3199.JPG jeansview2.jpg Picking jeansfor your body type.jpg orjennifer.jpg Jennifer straight leg dark jean.jpg Image file name & alt tags
  42. 42. ©2014 CynthiaSanchez @OSPInteresting Free training http://www.ohsopinteresting.com/be
  43. 43. ©2014 CynthiaSanchez @OSPInteresting Cynthia Sanchez www.OhSoPinteresting.com pinterest.com/CynthiaPins @OSPINteresting T hanks!
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