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  • 1. Wendy Teo RE: Great conference. Are you heading back to Redmond? Mail 10 Justin Harrison RE: Love the new app. Wendy Teo RE: Great conference. Are you heading back to Redmond? Justin Harrison RE: Love the new app. 71◦ Redmond, WA Mostly sunny 72◦ / 53◦ 82◦ Paris, France Mostly sunny 84◦ / 62◦ Photos Mail
  • 2. million Windows PCs will be sold over October 2012 to December 2013 (Goldman Sachs estimation) ~
  • 3. "You'll see us at Windows 8 launch with a full complement of devices — tablets, hybrids, convertibles — every imaginable and maybe some unimaginable forms.“ Michael Dell, Dell Chairman and CEO “We are betting heavily on Windows 8.” Meg Whitman, HP CEO Broad industry support for Windows 8
  • 4. To generate $1 million in profits Price point: $4.99 ~250,000 sales 0 0 5 % of Windows customers.
  • 5. Windows Phone Developer blog, March 2011
  • 6. aka.ms/StoreReq aka.ms/StoreFix aka.ms/StoreSupport
  • 7. • Build a great app!  • Follow Windows UX Guidelines (design.windows.com) • Support x32, x64, and ARM • Submit all 4 promotional assets • Follow-up on users’ reviews
  • 8. 1. Create a Store account 2. Reserve your app name 3. Fill the submission metadata 4. Certify the app 5. Promote your app!
  • 9. www.windowsstore.com aka.ms/StoreReq aka.ms/StoreFix aka.ms/StoreSupport aka.ms/StoreBadge
  • 10. http://msdn.microsoft.com/en- US/windows/apps/br229512 http://design.windows.com/ http://code.msdn.microsoft.com/windows apps/Windows-8-Modern-Style-App- Samples http://channel9.msdn.com/Windows
  • 11. Expanding Your Opportunity with Windows Phone 8
  • 12. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  • 13. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  • 14. New in 26 new languages were added with Windows Phone 8
  • 15. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  • 16. More Business Models You create amazing apps We simplify the monetization More Market Reach More Payment Methods Higher Monetization Per User
  • 17. New: The best business model for most apps
  • 18. 93% of top grossing apps use in-app purchase – BusinessInsider 38% of app revenue will be from in-app purchase by 2016 – Juniper 4x In-App revenue growth from 2011($1B) >2016($4B) -eMarketer
  • 19. Durables Buy once & own forever. E.g. New game levels, add-on maps, game items, eBooks, music, etc. . . Consumables Use once & buy over and over E.g. Game currency, gold coins, ammunition, game credits, time services, etc. . .
  • 20. Important source of revenue Easy to add the Microsoft Ad Control Easy to add (multiple) Third Party Controls
  • 21. Up-to-date MO list: http://msdn.microsoft.com/en-us/library/windowsphone/help/jj215902(v=vs.105).aspx
  • 22. Payment Type Mobile Operator Billing Credit Card MobileOperator1 MobileOperator2
  • 23. Business Model Market Reachx Payment Methodsx = Higher Monetization Per User Download to Own Try before you Buy Advertising In App Purchase 63 ->191 markets Credit Card Debit Card Phone Billing Microsoft Gift Card PayPal x x = More Models More Places More Ways to Pay 4x the revenue 3x the reach 2x the payment coverage
  • 24. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  • 25. Welcome to the Dev Center
  • 26. • Clean interface • Integrated with MSDN • Quick access to SDK, forums, samples
  • 27. • Online Tax forms • 191 markets • Integrated with pubCenter • PayPal registration & payout* • Shared account info with Windows 8 account * Only available in some countries
  • 28. • Option to publish to all markets except ones with additional requirements • Thousands of beta testers for your app • Optimize pricing in each market (free or paid by price point by market)
  • 29. Point-in-time and low latency reporting All reviews in a single place Translated to your language! Analyze Free, Trial, Beta and Paid downloads
  • 30. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  • 31. Users and Developers both want the same things for Discoverability Windows Phone 8 Store delivers.
  • 32. Simple way to browser, sort and find apps by frequently used views
  • 33. Expertly selected high quality apps Seasonal
  • 34. Expertly selected per market: match consumers with great apps
  • 35. Helps you find apps you might like* Constantly learns based on your downloads and app usage Uses a lot of very sophisticated inputs: usage, crashes, trends and patterns by users that download similar apps Really smart: understands apps you own, data from Facebook friends, best local options * Users can opt in or opt out of providing this information to Microsoft
  • 36. Factors more elements: Elements that lower ranking: Crashes, Uninstalls, Negative Ratings
  • 37. See more info about each app Report problems with the app Last update
  • 38. Additional app discovery opportunities http://www.windowsphone.com/store
  • 39. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  • 40. • Official Store branding • Help you market your Windows Phone app, and help your customers find it! • Download and use them today! http://bit.ly/Tg7NbY
  • 41. Audible CNN ESPN PayPal Weather Channel UrbanSpoon Groupon Make your app shine Keep users informed
  • 42. http://aka.ms/wpdevecosystem Tools & libraries UI controls Web API Native gaming
  • 43. www.microsoft.com/bizspark BizSpark – a Global Program for Startups 3 Software • Three year access to current, full-featured software development tools • Up to $6500 of annual Windows Azure benefits to quickly build, deploy and manage web applications • Professional technical and product support • Unique and valuable offers from the BizSpark Network Partners to help run your business • Two free MSDN Support Incidents. • Profile, Offers and Events • A connection to the BizSpark ecosystem, giving startups access to investors, advisors and mentors • Opportunities to achieve marketing visibility Support Visibility Microsoft BizSpark is a global program that provides free software, support and visibility to help startups succeed. Over 50K startups have joined BizSpark in 100+ countries. The three year program is free of charge and gives startups: Eligibility Access to featured Microsoft Technologies:
  • 44. BizSpark Country Champs Microsoft Innovation Centers Emerging Business Startup Evangelists Engaging Locally Around the World 6
  • 45. Indonesia
  • 46. Connect with Us www.facebook.com/bizspark @bizspark www.microsoft.com/bizspark BizSpark Online Microsoft BizSpark Group