Making money with your apps on microsoft platform

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Making money with your apps on microsoft platform

  1. 1. Wendy Teo RE: Great conference. Are you heading back to Redmond? Mail 10 Justin Harrison RE: Love the new app. Wendy Teo RE: Great conference. Are you heading back to Redmond? Justin Harrison RE: Love the new app. 71◦ Redmond, WA Mostly sunny 72◦ / 53◦ 82◦ Paris, France Mostly sunny 84◦ / 62◦ Photos Mail
  2. 2. million Windows PCs will be sold over October 2012 to December 2013 (Goldman Sachs estimation) ~
  3. 3. "You'll see us at Windows 8 launch with a full complement of devices — tablets, hybrids, convertibles — every imaginable and maybe some unimaginable forms.“ Michael Dell, Dell Chairman and CEO “We are betting heavily on Windows 8.” Meg Whitman, HP CEO Broad industry support for Windows 8
  4. 4. To generate $1 million in profits Price point: $4.99 ~250,000 sales 0 0 5 % of Windows customers.
  5. 5. Windows Phone Developer blog, March 2011
  6. 6. aka.ms/StoreReq aka.ms/StoreFix aka.ms/StoreSupport
  7. 7. • Build a great app!  • Follow Windows UX Guidelines (design.windows.com) • Support x32, x64, and ARM • Submit all 4 promotional assets • Follow-up on users’ reviews
  8. 8. 1. Create a Store account 2. Reserve your app name 3. Fill the submission metadata 4. Certify the app 5. Promote your app!
  9. 9. www.windowsstore.com aka.ms/StoreReq aka.ms/StoreFix aka.ms/StoreSupport aka.ms/StoreBadge
  10. 10. http://msdn.microsoft.com/en- US/windows/apps/br229512 http://design.windows.com/ http://code.msdn.microsoft.com/windows apps/Windows-8-Modern-Style-App- Samples http://channel9.msdn.com/Windows
  11. 11. Expanding Your Opportunity with Windows Phone 8
  12. 12. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  13. 13. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  14. 14. New in 26 new languages were added with Windows Phone 8
  15. 15. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  16. 16. More Business Models You create amazing apps We simplify the monetization More Market Reach More Payment Methods Higher Monetization Per User
  17. 17. New: The best business model for most apps
  18. 18. 93% of top grossing apps use in-app purchase – BusinessInsider 38% of app revenue will be from in-app purchase by 2016 – Juniper 4x In-App revenue growth from 2011($1B) >2016($4B) -eMarketer
  19. 19. Durables Buy once & own forever. E.g. New game levels, add-on maps, game items, eBooks, music, etc. . . Consumables Use once & buy over and over E.g. Game currency, gold coins, ammunition, game credits, time services, etc. . .
  20. 20. Important source of revenue Easy to add the Microsoft Ad Control Easy to add (multiple) Third Party Controls
  21. 21. Up-to-date MO list: http://msdn.microsoft.com/en-us/library/windowsphone/help/jj215902(v=vs.105).aspx
  22. 22. Payment Type Mobile Operator Billing Credit Card MobileOperator1 MobileOperator2
  23. 23. Business Model Market Reachx Payment Methodsx = Higher Monetization Per User Download to Own Try before you Buy Advertising In App Purchase 63 ->191 markets Credit Card Debit Card Phone Billing Microsoft Gift Card PayPal x x = More Models More Places More Ways to Pay 4x the revenue 3x the reach 2x the payment coverage
  24. 24. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  25. 25. Welcome to the Dev Center
  26. 26. • Clean interface • Integrated with MSDN • Quick access to SDK, forums, samples
  27. 27. • Online Tax forms • 191 markets • Integrated with pubCenter • PayPal registration & payout* • Shared account info with Windows 8 account * Only available in some countries
  28. 28. • Option to publish to all markets except ones with additional requirements • Thousands of beta testers for your app • Optimize pricing in each market (free or paid by price point by market)
  29. 29. Point-in-time and low latency reporting All reviews in a single place Translated to your language! Analyze Free, Trial, Beta and Paid downloads
  30. 30. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  31. 31. Users and Developers both want the same things for Discoverability Windows Phone 8 Store delivers.
  32. 32. Simple way to browser, sort and find apps by frequently used views
  33. 33. Expertly selected high quality apps Seasonal
  34. 34. Expertly selected per market: match consumers with great apps
  35. 35. Helps you find apps you might like* Constantly learns based on your downloads and app usage Uses a lot of very sophisticated inputs: usage, crashes, trends and patterns by users that download similar apps Really smart: understands apps you own, data from Facebook friends, best local options * Users can opt in or opt out of providing this information to Microsoft
  36. 36. Factors more elements: Elements that lower ranking: Crashes, Uninstalls, Negative Ratings
  37. 37. See more info about each app Report problems with the app Last update
  38. 38. Additional app discovery opportunities http://www.windowsphone.com/store
  39. 39. More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start*
  40. 40. • Official Store branding • Help you market your Windows Phone app, and help your customers find it! • Download and use them today! http://bit.ly/Tg7NbY
  41. 41. Audible CNN ESPN PayPal Weather Channel UrbanSpoon Groupon Make your app shine Keep users informed
  42. 42. http://aka.ms/wpdevecosystem Tools & libraries UI controls Web API Native gaming
  43. 43. www.microsoft.com/bizspark BizSpark – a Global Program for Startups 3 Software • Three year access to current, full-featured software development tools • Up to $6500 of annual Windows Azure benefits to quickly build, deploy and manage web applications • Professional technical and product support • Unique and valuable offers from the BizSpark Network Partners to help run your business • Two free MSDN Support Incidents. • Profile, Offers and Events • A connection to the BizSpark ecosystem, giving startups access to investors, advisors and mentors • Opportunities to achieve marketing visibility Support Visibility Microsoft BizSpark is a global program that provides free software, support and visibility to help startups succeed. Over 50K startups have joined BizSpark in 100+ countries. The three year program is free of charge and gives startups: Eligibility Access to featured Microsoft Technologies:
  44. 44. BizSpark Country Champs Microsoft Innovation Centers Emerging Business Startup Evangelists Engaging Locally Around the World 6
  45. 45. Indonesia
  46. 46. Connect with Us www.facebook.com/bizspark @bizspark www.microsoft.com/bizspark BizSpark Online Microsoft BizSpark Group

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