Search Engine An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
How Does It Works Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time) Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
Search Engine Facts 85% of all traffic on the internet is referred to by search engines 90% of all users don’t look past the first 30 results (most only view top 10) 73% search engine leads into sales
Now you’ve knew about search engine, does the search engine know you ?
SEO SEO is how to be friendly with Search Engine
Steps Research desirable keywords and search phrases Identify search phrases to target (should be relevant to business/market, obtainable and profitable) “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Help in writing copy to appeal to both search engines and actual website visitors Study competitors (competing websites) and search engines Implement a quality link building campaign Add Quality content Constant monitoring of rankings for targeted search terms
The Technique On-Page Factors (Code & Content) Title tags <title> #3 Header tags <h1> #5 ALT image tags #4 Content, Content, Content (Body text) <body> #1 Hyperlink text #6 Keyword frequency & density #2 Off-Page Factors Link Popularity (“votes” for your site) – adds credibility #2 Anchor text #1
Search Engine Eyes They see things differently
Check your progress SERP (Search Engine Result Position) Webmaster tools Analytics tools Are you searchable enaugh?
Remember!! Webmaster must be an expert in “threesome”