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Be Search Able is tagline for http://www.socido.com. A professional SEO consultant. …

Be Search Able is tagline for http://www.socido.com. A professional SEO consultant.

This presentation presented at Bubu Sharing March 5, 2009.

This presentation is about SEO and SEM

More in: Technology , Design
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  • 1. Be Search Able
  • 2. Search Engine
    An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
  • 3. How Does It Works
    Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database
    Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content
    Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)
    Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
  • 4. Search Engine Facts
    85% of all traffic on the internet is referred to by search engines
    90% of all users don’t look past the first 30 results (most only view top 10)
    73% search engine leads into sales
  • 5. Now you’ve knew about search engine,
    does the search engine know you ?
  • 6. SEO (Search Engine Optimization)
  • 7. SEO
    SEO is how to be friendly with Search Engine
  • 8. Steps
    Research desirable keywords and search phrases
    Identify search phrases to target (should be relevant to business/market, obtainable and profitable)
    “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.
    Help in writing copy to appeal to both search engines and actual website visitors
    Study competitors (competing websites) and search engines
    Implement a quality link building campaign
    Add Quality content
    Constant monitoring of rankings for targeted search terms
  • 9. The Technique
    On-Page Factors (Code & Content)
    Title tags <title> #3
    Header tags <h1> #5
    ALT image tags #4
    Content, Content, Content (Body text) <body> #1
    Hyperlink text #6
    Keyword frequency & density #2
    Off-Page Factors
    Link Popularity (“votes” for your site) – adds credibility #2
    Anchor text #1
  • 10. Search Engine Eyes
  • 11. Check your progress
    SERP (Search Engine Result Position)
    Webmaster tools
    Analytics tools
  • 12. Remember!!
    must be
  • 13. Google Domination
  • 14. And what is SEM ?
    Do the SEO!
    Add paid listings and paid inclusions.
  • 15. SEO and Web 2.0
    Web 2.0 = More Interactivity = More Updates
    Google Loves Updates
  • 16. Conclusion
    SEO is like dating Obama’s daughter
    • You’ll need to be well prepared since the beginning, since the Secret Services will –yes they will- check everything connected to you.
    • 17. You don’t have to be rich, she’s Obama’s daughter dude!
    • 18. Keep your promise, or else!
    • 19. In the end you’ll have a lot of exposure, and you’ll be famous!
  • Ridho @ Bubu.Comhttp://www.gee.im