WHAT IS CREATIVITY?
Creativity is defined as the tendency
to generate or recognize ideas, that
may be useful in solving problems,
communicating with others, and
entertaining ourselves and others.
Used in most creative situation
Effective when one is stuck in
Assumed Truth that can be
Duration = Short and Instantaneous
Style = Logical
•Where do you feel
stuck? Identify a
problem or situation
on which you want to
THE PROCESS OF
• Use who, what, when, where, why, and how
to make a list of everything you know, think
and feel about the situation. These are your
•Choose one of the
reverse it. Restate it
in its opposite form.
• Now take this reversed statement and use the
• “What if?” and make a list of questions that
make this reversed statement more true or that
expand your understanding of the assumption.
SITUATION: we cannot sell these new
gadgets over the internet
ASSUMPTION: We do not have the
BUSTING: We can learn and we can
ASSUMPTION: Buying it in would
BUSTING: You dont know until you
ask.Get my teenage son to do it
ASSUMPTION: Your teenage son
would not do it professionally
BUSTING: Look at these sites he
did. He can at least do a trial site
to prove the principle.
ASSUMPTION: It wont
BUSTING: A trial site
would help prove this