Hyper Panda- Dubai

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Visual Merchandising at Hyper Panda Dubai

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Hyper Panda- Dubai

  1. 1. Visual Merchandising for<br />Pooja Nanda<br />RanjithMenon<br />Riddhima Chopra<br />
  2. 2. Store Image<br />Among the hypermarkets Hyper Panda has a slightly up-market feel to it<br />Key elements projected- Spacious, fresh, friendly<br />We found the store to be a little boring because of its dull lighting – less of white light used<br />Departmental Silos - Cigarettes  Books& Magazines Jewelry section<br />
  3. 3. Store Layout <br />
  4. 4. Unique Selling Proposition<br />Good creation of focal points with Foam Mannequins, Television display<br />Prominence of Space on Rent<br />Shoe, Cosmetics and Apparel sections had wooden flooring while all other sections had tiled flooring<br />
  5. 5. Elements of Visual Merchandising<br />Colour<br />Brand colours, green and red (Green- information, Red- Promotion)<br />Color co-ordination & monotony breaking<br />
  6. 6. Elements of Visual Merchandising<br />Lighting<br />Use of toned spot lights to highlight fruits and vegetables<br />Magazines section brightly lit <br />Dark blue lighting in electronics area to improve picture resolution<br />Pinkish light for the butchery to give healthy look to products<br />
  7. 7. Elements of Visual Merchandising<br />Space<br />Prominent Space on Rent<br />High ceilings, wide aisle and white tile to expand the space <br />Neatly stacked shelves <br />
  8. 8. Elements of Visual Merchandising<br />Fixtures<br />Wooden structures for premium dates, chocolates and spices<br />Dump bins in apparel section<br />Gondolas, browsersand Rod and bars<br />
  9. 9. Elements of Visual Merchandising<br />Promotions and Signage&apos;s<br />Pyramidal Structures for Discounts<br />Red promotion flags hanging from ceiling<br />Red ground demarcation for promotion areas<br />Gondolas at the end of aisles aware stacked high with items on promotion<br />Signage for directions and products clearly mentioned on boards suspended from ceiling<br />
  10. 10. Recommendations<br />Lighting – Has to be brighter<br />More reflection points should be created<br />Color co-ordination - green, white and red – was dull<br />Can create signage on the floor to create excitement<br />A small play area can be created in the toy section<br />Music to create mood<br />Refrigerated section is too cold hence consumer hurry along and do not linger<br />Over activity in terms of promotion signage<br />

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