Inovação nas mídias sociais - Oracle SRM

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Um pouco da visão da Oracle com suas soluções para monitoramento e engajamento em mídias sociais que permite gerar novos negócios.

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  • Suggested Talking Point: “Technology is driving behavioral changes—always connected, always sharing, always on, always vocal. And it has completely upended the traditional business-to-consumer relationship. It all started with the introduction of the world wide web back in the 90’s that gave rise to blogs, email, websites, IM and other communication channels. Consumers had a way to become more involved and interact with businesses. But it wasn’t until social arrived on the digital scene that we began to understand the full measure of the empowered consumer.”
  • Again - Consumers—Your Customers—Are on Social: Your customers are on social, increasingly interacting, engaging and being influenced by their family, peers, businesses and brands. And they are engaged, empowered, vocal and expect real-time response. Consider these facts: 58% of Facebook users have mentioned a brand in a status update.39% of Twitter users have Tweeted about a brand.Yet only 70% of marketers have little understanding of social media conversations happening around their brand!Are you listening, learning, engaging and responding?
  • Oracle Social Marketing Tabs’ multiple views put the power in the local marketers’ hands. Each market is now able to customize content for their segment based on zip code. Oracle Social Marketing Tabs includes over 50 modules, allowing McDonald’s to fully customize the fan experience on their Facebook Page.In doing so, McDonald’s was able to have hundreds of tab views stacked behind a single tab. Note the two examples above show the content being vastly different, yet the look and feel is the same, header fonts appear in yellow-orange, with a header banner in red.Navigate to the “Local” Tab to enter zip code. Examples displayed above are for 92009 and 60611. Each location can use the modules how they see fit. For some, as in the examples above, you can see the ability to “Join a Club to get a Coupon”; displaying Twitter feeds and/or including the link to “Follow” on Twitter. Where one location may choose to use Quizzes, another location may choose to include Polls to gauge what their communities prefer.
  • Oracle Social Marketing Tabs’ multiple views put the power in the local marketers’ hands. Each market is now able to customize content for their segment based on zip code. Oracle Social Marketing Tabs includes over 50 modules, allowing McDonald’s to fully customize the fan experience on their Facebook Page.In doing so, McDonald’s was able to have hundreds of tab views stacked behind a single tab. Note the two examples above show the content being vastly different, yet the look and feel is the same, header fonts appear in yellow-orange, with a header banner in red.Navigate to the “Local” Tab to enter zip code. Examples displayed above are for 92009 and 60611. Each location can use the modules how they see fit. For some, as in the examples above, you can see the ability to “Join a Club to get a Coupon”; displaying Twitter feeds and/or including the link to “Follow” on Twitter. Where one location may choose to use Quizzes, another location may choose to include Polls to gauge what their communities prefer.
  • Oracle Social Marketing Tabs’ multiple views put the power in the local marketers’ hands. Each market is now able to customize content for their segment based on zip code. Oracle Social Marketing Tabs includes over 50 modules, allowing McDonald’s to fully customize the fan experience on their Facebook Page.In doing so, McDonald’s was able to have hundreds of tab views stacked behind a single tab. Note the two examples above show the content being vastly different, yet the look and feel is the same, header fonts appear in yellow-orange, with a header banner in red.Navigate to the “Local” Tab to enter zip code. Examples displayed above are for 92009 and 60611. Each location can use the modules how they see fit. For some, as in the examples above, you can see the ability to “Join a Club to get a Coupon”; displaying Twitter feeds and/or including the link to “Follow” on Twitter. Where one location may choose to use Quizzes, another location may choose to include Polls to gauge what their communities prefer.
  • Inovação nas mídias sociais - Oracle SRM

    1. 1. Inovação nas mídias sociais Oracle Social Relationship Management Ricardo Senna Sales Executive 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    2. 2. O Poder do engajamento 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    3. 3. O Fortalecimento do Consumidor Um Mundo Multimídia – Multiplos Dispositivos - Sempre On-Line 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    4. 4. Redes Sociais mudando comportamentos Sempre Conectado 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Compartilhando Oracle Corporation Confidential - For Oracle internal use only Sempre Atento
    5. 5. “Se o Facebook fosse um país, seria maior que a China em apenas 3 anos!” 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    6. 6. 58% dos usuários do Facebook “curte” uma marca ou empresa 42% tem mencionado uma marca ou empresa em seus posts 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    7. 7. No Twitter, os números vem aumentando cada vez mais... 39% 70% dos tweets mencionam uma marca ou empresa das empresas tem pouco conhecimento sobre o que dizem de suas marcas
    8. 8. O primeiro canal de contato +75% postaram um comentário negativo depois de uma frustração com uma marca 89% dos clientes buscam um concorrente depois de uma má experiência 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    9. 9. A “Consumerização” afeta nossos clientes CLIENTES TOMAM CONTROLE 86% 1% 89% 9 dos clientes pagam mais por uma melhor experiência dos clientes sentem suas expectativas atendidas dos clientes buscam um concorrente depois de uma má experiência Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Força da marca Poder de escolha do cliente Mídia em massa Internet / 1:1 Social/Mobile Source: 2011 Customer Experience Impact only Oracle Corporation Confidential - For Oracle internal use Report (CEI), based on a survey commissioned by RightNow and conducted by Harris Interactive.
    10. 10. Estratégia da Oracle para Mídias Sociais 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    11. 11. Oracle Cloud Applications Platform Services Application Services Social Services Common Infrastructure Services 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    12. 12. Permite uma melhor experiência com o cliente nas mídias sociais Escutar: Entender as intenções dos clientes Engajar: Alcançar clientes e responder em tempo real através dos canais de escolha do cliente Aprender: Criar melhores campanhas de marketing, produtos e serviços com feedback instantâneo dos clientes Mensurar: Permite uma melhor tomada de decisões Aperfeiçoar: Refina e adapte estratégias para atingir mais os clientes Míidas sempre conectadas 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    13. 13. Social Marketing CONSTRUA SUA MARCA NAS MÍDIAS Estabelecer, construir e ampliar marcas via Mídias Sociais Integre mídias sociais sem dificuldades para seus tradicionais canais de marketing 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    14. 14. Social Marketing Construa e Amplie a presença de sua marca nas mídias sociais Publique Publica em múltiplas redes sociais Agenda e pré-visualiza postagens Apps drag & drop para sua página 14 Compras App para social commerce Transações dentro do Facebook Analytics Medições através do Facebook, Twitter, Goo gle+ Integração com Tabs de produtos Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exporte dados para relatórios Engajamento Responda fãs e seguidores Atribua publicações para membros do time Arquive posts e tweets Gerencie permissões de usuários Oracle Corporation Confidential - For Oracle internal use only
    15. 15. Social Engagement and Monitoring ESCUTAR & ENGAJAR Entenda o que é importante para seus clientes Engajar com seus clientes através de diversos canais Auto-categorize sinais e tome ações para funções apropriadas de negocios 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    16. 16. Social Engagement and Monitoring Engaje sua marca e empresa onde é importante para seus clientes Capturar Coleção de conteúdo e consolidação Transforme dados não estruturados em notícias úteis 16 Monitorar Configurações de tópicos e descobertas do conhecimento Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only Engajar Gerenciamento de conversas e tópicos Mensurar Dashboards com indicadores de performance
    17. 17. Clientes de Social Marketing Oracle 380 mil clientes da Oracle em 185 países 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    18. 18. Casos de Sucesso 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    19. 19. McDonald`s DESAFIO | Efetivamente gerenciar uma marca globalmente franquiada e centralizar a mensagem de marketing, porém também mantendo as comunidades locais. SOLUÇÃO | Usando Oracle Social Marketing, o McDonald’s foi capaz de ter uma única página corporativa, enquanto permitiu gerentes de marketing a engajar fãs com seu marketing local. 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    20. 20. McDonald`s RESULTADOS Oracle Social Marketing’s multiple views coloca a força nas mãos dos marketings locais. Cada marketing pode personalizar o conteúdo para seu seguimento baseado em seu código postal. 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    21. 21. CNBC Black Friday DESAFIO | A CNBC precisava fornecer métricas reais à audiência de espectadores, usuários e investidores com projeções de vendas de varejo para a Black Friday e Cyber Monday RESULTADOS | A solução da Oracle previu que uma grande varejista de desconto não alcançaria suas projeções de vendas baseadas na intenção de compra do consumidor. A CNBC, usando a solução da Oracle, forneceu à audiência uma nova dimensão de inteligência para as notícias. 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    22. 22. Conheça mais sobre nossas soluções oracle.com/br 22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    23. 23. 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only
    24. 24. 24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Confidential - For Oracle internal use only

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