Nofuss Internet Business   Search Engine Promotion Services
Upcoming SlideShare
Loading in...5
×
 

Nofuss Internet Business Search Engine Promotion Services

on

  • 318 views

Search Engine Promotion services offered by Nofuss Internet Business with examples of results achieved

Search Engine Promotion services offered by Nofuss Internet Business with examples of results achieved

Statistics

Views

Total Views
318
Views on SlideShare
314
Embed Views
4

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 4

http://www.linkedin.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Nofuss Internet Business   Search Engine Promotion Services Nofuss Internet Business Search Engine Promotion Services Presentation Transcript

  • Nofuss Internet Business
    Search Engine Promotion
    and
    Search Engine Marketing
    12/20/2009
    1
  • Rich Sale - Who Is He?
    Been working full time on the Internet since 2004
    Helping Businesses and Individuals get some return from their Internet investment.
    Web Design and Development Experience
    Software Engineering / Database Driven Websites
    Search Engine Promotion Expert
    Web Usability
    Google AdWords
    Internet affiliate marketing
    Loads more................
    12/20/2009
    2
  • What Is Search Engine Marketing (SEM)?
    Generating sales and/or capturing leads from ‘customers’ that are searching on the Internet
    SEM starts with “search engine optimisation(SEO)”
    Build a site with search in mind based around keywords
    But SEM is mostly “search engine promotion (SEP)”
    Actively Promote the web pages so they appear in Search results.
    Intelligently Promote web pages to maximise traffic/sales
    SEM has Grown to optionally include Pay Per Click (PPC)
    Google’s Adwords (3 line ads that show up on the right of search engine results)
    But SEM now utilises Web 2.0 Social Networking Sites as a promotion tool.
    12/20/2009
    3
  • So Why Do You Need SEM?
    People now search the internet for everything
    Your business website has to appear in the search results to get this business
    But moreover
    You must rank well in the search results for the right keywords to get this business.
    This is What I Can Do For You!
    12/20/2009
    4
  • Examples of What We Achieve
    Property Search Agents
    #7 out of 67,700,000 on Google.com
    London Search Agents
    #1 out of 43,800,000 on Google.com
    Roof Access
    #2 out of 16,200,000 on google.com
    Industrial Roof Access
    #1 & 2 out of 8,380,000 on google.com
    Stairwell Access
    #4 out of 420,000 on google.com
    12/20/2009
    5
  • Examples of What We Achieve (cont)
    Wine Storage
    #3 out of 22,900,000 on google.co.uk
    Wine Cellars
    #3 out of 7,700,000 on google.co.uk
    Wine Racks
    #9 out of 13,100,000 on google.co.uk
    Wine Insurance
    #4 out of 40,000,000 on google.com
    Large sized Ladies Shoes
    #3 out of 41,400,000 on google.com
    Large Ladies Shoes
    #1 out of 29,300,000 on google.com
    12/20/2009
    6
  • Examples of What We Achieve (cont)
    12/20/2009
    7
  • Examples of What We Achieve (cont)
    12/20/2009
    8
  • Examples of What We Achieve (cont)
    12/20/2009
    9
  • Examples of What We Achieve (cont)
    12/20/2009
    10
  • Examples of What We Achieve (cont)
    12/20/2009
    11
  • Examples of What We Achieve (cont)
    12/20/2009
    12
  • Examples of What We Achieve (cont)
    12/20/2009
    13
  • Examples of What We Achieve (cont)
    12/20/2009
    14
  • What Is The Process
    Get The Website Optimised
    Web Designers Just Don’t Get SEO/SEP so we fix the website.
    Choose the keywords
    Modify web content to match keywords
    Setup Tracking/Analytics
    Get Website Indexed
    PPC Campaign (optional)
    Establish buying keywords
    SEP/SEM (promotion/marketing)
    Monitor, Review and Improve
    12/20/2009
    15
  • How To Dominate Your Market
    Understand your customer’s searching behavior
    What problem are they trying to solve
    What’s the conversation they’re having with themselves?
    Decide how to track conversions (leads, sales etc.)
    Keyword research
    Brainstorm core ones
    “Spy” on competition
    Let loose the tools
    Group keywords by landing page (conversation type)
    Prioritise
    Assign landing pages and optimise content
    12/20/2009
    16
  • How To Dominate Your Market(cont)
    Set up a blog (optional)
    Set up Adwords campaign (optional)
    Monitor, test etc.
    Split test every day
    Adjust bids every day
    Delete non-performing keywords every day
    Find a “money term” start search engine promotion process
    Article Marketing 2-3 articles per week (or even more!)
    Blog postings at least 3 times per week (outsource)
    Forum postings
    Yahoo answers
    Blog postings (other people’s)
    ........
    12/20/2009
    17
  • Services Offered
    Initial consultation
    Build a plan to dominate your market
    SEP Services
    Article writing (500–750 words)
    Article submission to 200–1000 article directories for every article –Builds thousands of links with optimised “anchor text”
    Highly specialised, no duplicate content penalties!
    Link building in forums, blogs and Yahoo answers EVERY day
    Social bookmarking of articles and blog posts EVERY day
    Monthly consultation with web designer to insure appropriate on page elements.
    Set up your blog
    2–4 blog posts per week (your blog)
    …….more
    12/20/2009
    18
  • Services Offered (cont)
    PPC Services
    Keyword research – both general and competitor analysis – using all tools
    Ad groups set up with no more than 3 keywords in each ad group, and all keywords categorised by “customer conversation”
    Initial ads set up with keywords in the ad text, correct capitalisation etc.
    Split testing ads for EVERY ad group, EVERY day
    Content network campaign set up and tracking
    Site placement campaign set up and tracking
    Daily bid optimisation
    Your campaign reviewed and tweaked EVERY day
    – Autoresponder set up
    12/20/2009
    19
  • Thanks
    http://www.nofussinternetbusiness.com
    Rich Sale
    Tel: 01767 650 730
    Mob: 07979 961 971
    Email: ricsale@nofussinternetbusiness.com
    The Old Fountain
    12 Dennis Green
    Gamlingay
    Sandy
    SG19 3LQ
    United Kingdom
    12/20/2009
    20
  • MacroArt Keyword Research
    12/20/2009
    21
  • MacroArt Keyword Research (cont)
    12/20/2009
    22
  • MacroArt Keyword Research (cont)
    12/20/2009
    23
  • MacroArt Keyword Research (cont)
    12/20/2009
    24