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Hoooka Hoooka Presentation Transcript

  • hoooka take a hit, pass it on Tanner Bathel Chris Hardy Ricardo Sullivan
  • What is Hoooka?
    • Personalized media store and player.
    • Allows users to embed digital media into their personal websites and profiles through such engines as MySpace
    • Allows musicians to promote their music to a diverse range of consumers through networking.
  • How to Work Hoooka
    • Artists:
      • Upload Media Files
      • Make money off users buying your songs
      • Chat with consumers and get instant feedback
    • Users/Consumers:
      • Sign up through indie911
      • Embed media files into personal websites or social network
      • Share with other people and make money of their purchases on your website or social network
  • Hoooka Screenshots Example of Embedded hoooka application Easy Sign Up
  • Who Created Hoooka?
    • Indie911
      • Leading Online Digital Media and Social Network
      • Holds Non-exclusive licensing deals with over 12,000 independent musicians to sell over 75,000 tracks
      • Provides the tools for musicians and filmmakers to distribute their product to a wide range of consumers
        • Sell
        • Stream
        • Share
  • “ We have created a cool, easy way for independent artists to spread their music and videos directly to a large audience and empower fans to share in the commercial success of marketing and selling their favorite media to family, friends and fans anywhere on the Web.” Justin Goldberg, Founder and CEO of indie911
  • Hoooka: Web 2.0?
    • Hoooka is a Web 2.0 application because it allows:
      • User generated content
      • The embedding of the application in various social networks, blogs, and personal websites
      • Live chat between social networks, videos and advanced customization
      • Listen and buy capability
  • Hoooka’s Competitors
  • Hoooka’s Potential
    • Easy Accessibility
    • Available to users of all ages
    • Legal music downloads and purchases
    • Rapidly growing online audience
    • Venue for independent musicians to get a name
    • Both musicians and users of hoooka can make money for marketing
  • Hoooka’s Demographic
    • Music Fans
    • Signed and
    • Unsigned
    • Artists
    • Music
    • Festival
    • Organizers
  • How Does Hoooka Make Money?
    • Hoooka utilizes the consumer to buy and share media content
      • 10% of the money goes to the consumer who shares the music
      • 20% goes to indie911
      • 70% goes to B-Side Entertainment: indie911’s distribution company
  • Why We Choose Hoooka?
    • Improves upon current media download applications
    • Legality
    • Its commitment to artists and consumers who help market the music
    • Financial opportunity
    • The End