Open Source CMS 2009

www.waterandstone.com  defined Open Source CMS a look back ~ changing the way we work ~ market leaders other systems selection criteria TCO Note: This presentation was created for the 2009 Travel Distribution Summit held in Singapore on April 2, 2009

defined   what is a CMS ? a look back market leaders Open Source WCM systems are the topic today. other systems selection criteria CMS = Content Management System. TCO WCM = Web Content Management A CMS is a software tool installed on your web server that enables you to manage your site's features, content and users through an easy-to- use browser-based interface.

  what do the following organizations have in common?   NASA   French Parliament   Sesame Street (PBS)   MIT   The U.S. Navy   The Brazilian Government   Nokia   Novell   They all use open   Vagabond source content   EuroStar management systems.   National Geographic

defined   basic functionality a look back market leaders A WCMS should provide the following features: other systems selection criteria   identification of key users and their roles TCO   ability to assign roles and responsibilities   ability to define workflow   ability to schedule and publish content   ability to limit access to content and functionality   ability to administer the system   ability to take site offline and perform maintenance tasks

defined   what is Open Source? a look back market leaders Open Source software is governed by a license that prohibits: other systems selection criteria TCO (1) charging for use of the software (2) closing the code (closed source) These prohibitions apply to any modifications or releases based on the original code. (The most common license is the GNU Public License – aka, the GPL.)

defined   if it's free, what am I paying for? a look back market leaders   design services other systems   consulting services selection criteria   custom development TCO   deployment   support   maintenance

defined   if it's free, how do they survive? a look back Community Backed Projects market leaders   often supported by a non-profit Foundation other systems   community members contribute for recognition, selection criteria status, access to expertise TCO   e.g., Joomla!, Drupal Corporate Backed Projects   code developed by corporation, but released under Open Source license   revenue streams: dual license arrangements, consulting, support, training, customization   e.g., Alfresco, eZPublish

defined   not too long ago… a look back   Database driven websites were a new concept. market leaders The CMS came about as people added other systems interfaces to allow for easy manipulation of DB selection criteria content. TCO   Early players: * Allaire * Broadvision * Vignette * Interwoven

defined   who are the market leaders? a look back There are most than 500 projects out there! market leaders other systems According to the 2008 Open Source CMS Market selection criteria Share Survey, 3 systems lead the pack: TCO   WordPress   Joomla!   Drupal

defined   WordPress a look back Pros market leaders   well over 1 million downloads other systems   over 4,100 extensions available selection criteria   known for blogging, but capable of much more TCO   excellent SEO   LAMP stack   good developer support   decent documentation   active community; stable project

defined   WordPress a look back Cons market leaders −  default package limited other systems −  no workflow selection criteria −  no ecommerce TCO −  has trouble scaling up

defined   WordPress – in a nutshell a look back   A great system if you want to run a blog or need a market leaders small marketing site with good SEO. other systems   Not the best choice if you need custom selection criteria development unless you are already running TCO WordPress and don't want to change.

defined   Joomla! a look back Pros market leaders   well over 1 million downloads other systems   over 4,500 extensions available selection criteria   LAMP stack TCO   presentation layer is very easy to skin   decent ecommerce options   wide developer support   decent documentation   very active community   good community support   affordable development costs

defined   Joomla! a look back Cons market leaders −  no workflow other systems −  fixed user hierarchies selection criteria −  fixed content structure TCO −  tough to maintain customized sites −  SEO is mixed −  scalability is limited −  extensions are widely variable quality −  increasing number of extensions are charging and some are even encrypted (!!)

defined   Joomla! – in a nutshell a look back   A good choice for fast turnaround marketing sites, market leaders or for sites with little customization or only other systems moderate traffic. selection criteria   Perhaps not your best choice if you have heavy TCO customization needs or expect serious traffic.   Cheaper to build; more expensive to maintain.

defined   Drupal a look back Pros market leaders   well over 1 million downloads other systems   over 2,400 extensions available selection criteria   LAMP stack TCO   solid API; highly extensible   decent ecommerce options   very flexible presentation layer   excellent user controls   good SEO   easy to maintain customized sites   robust

defined   Drupal a look back Cons market leaders −  presentation layer can be a challenge to learn other systems −  admin system less user friendly (really requires selection criteria competent developer to create usable system) TCO −  documentation tends toward the technical side −  longer development timelines −  higher development costs

defined   Drupal – in a nutshell a look back   A good choice if you need customization and market leaders scalability. other systems   More expensive to get up and running, but selection criteria cheaper in the longer run and less prone to TCO downtime.

defined   what about the other 497 ? a look back Other Stand-outs market leaders   Plone other systems   powerful selection criteria   built on Zope (Python) TCO   Alfresco   now have a WCM offering   targets enterprise users   Java-based   corporate backed   eZPublish   built in ecommerce   built in multi-lingual   targets enterprise users   corporate backed

defined   How to decide? a look back   conduct a needs analysis. Key factors – these can market leaders narrow your range of choices quickly: other systems   technical requirements selection criteria   workflow TCO   versioning and rollback   multi-lingual   multi-site management   user hierarchies   ecommerce   your team's skillset   level of support needed   expected lifespan   time to launch (speed to market)

defined   other considerations a look back   ease of customization market leaders   existing hosting infrastructure other systems   need to integrate legacy applications selection criteria   SEO needs TCO   design & development budget   total cost of ownership

defined   who does what well? a look back   Community Site: Drupal, Joomla! market leaders   Document Management: Alfresco, Plone other systems   eCommerce: ezPublish, Joomla!, Drupal, selection criteria Magento TCO   Intranet: Drupal, Joomla!, Plone   Marketing Site: Joomla!, WordPress   Corporate Portal: J Boss Portal, Liferay, Plone   Web 2.0: Drupal

defined   so, what CMS is right for you? a look back The answer: It depends. market leaders other systems   What do you need it to do? selection criteria   What skillsets do you possess? TCO   What platform are you currently using?   Is legacy system integration required?   What level of business risk can you tolerate?

defined   is open source right for you? a look back   There is a cost advantage. market leaders   A typical 10 seat installation from a popular proprietary other systems vendor will cost $17,500. A parallel Open Source solution will cost $7,500. selection criteria   The cost of implementing an open source portal is 1/2 to TCO 1/3 that of closed source.   Open Source can be vendor agnostic.   Open Source presents less risk.   Many eyes make for more secure applications.   Open Source produces patches at an extremely fast rate.   Open Source is easy to install, configure and customize.   Open Source promises more rapid innovation.

defined   how to calculate TCO? a look back   Development Costs market leaders   site design other systems   consulting selection criteria   development (largely a function of the amount of TCO customization required)   content loading   translation   Ongoing expenses   hosting   domains   maintenance (patches / upgrades)   content management team

defined   how to get support? a look back   Community-backed systems do not offer formal market leaders support mechanisms. Your options are: other systems selection criteria   vendor support   books TCO   online documentation   forums   mailing lists   chat   In this area, corporate backed projects enjoy a clear advantage.

  Ric Shreves Thank you for attending. Web: www.WaterAndStone.com eMail: ric@waterandstone.com

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Open Source CMS 2009

by water&stone on May 09, 2009

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Open Source CMS 2009 Presentation Transcript