Viral NotesThe Present & Future of Music Marketing              Chris Craft             @ChrisQueso                 and   ...
This is beautiful! What is that?... Velvet!!!
The Power is Yours     *Be You     *Be Heard     *Be Seen     *Be Counted     *Be Patient     *Be Wealthy     *Be Nao     ...
Be You         Love what you do & do what you love*Find Your Voice*Find Your Audience*Find Your Way
Be You (Please)  Really Gwen?
Be HeardYouTube/Vimeo -Timing of EngagementTwitter  -High Frequency Medium  -Use Tools Like TweetDeck & Hootsuite  -PayWit...
Be Seen     Engaging    FourSquare    Mobile/SMS    TransparentBlogging/Tumblogging   Web Streaming
Be Counted SocialBro - Language Demo Hootsuite - Ow.ly Click Analytics HubSpot Keyword Grader - Search Volume Social Menti...
Be Patient             Dos                         Don’ts• Always be promoting        • Rush to release music• Use QR code...
Be PatientHow many licks does ittake to reach the centerof a tootsie roll pop....The world may neverknow.
Be Wealthy         Sell: iTunesDistribute: IODA, The Orchard   Incentivize: BandCamp    Campaign: Kickstarter       Mobili...
Be Nao  Music Licensing  Touring and Appearances  Run Fan Contests  Sponsors and Partnerships  Give co-signs to up and  co...
Be Next  Spotify  Inbound Marketing  Google+ Brand Page  SEO  Quora  Vokle
Be In Touch          Chris Craft      Chief Visionary Officer        @ChrisQueso     ChrisLovesYou.com        Lamar Gillia...
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Viral Notes - The Present & Future of Music Marketing

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Nao Media and Consulting's Chris Craft and Lamar Gilliam's presentation for Geekend 2011 presentation on the present and future of music marketing. http://naomediacon.com

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Viral Notes - The Present & Future of Music Marketing

  1. 1. Viral NotesThe Present & Future of Music Marketing Chris Craft @ChrisQueso and Lamar Gilliam @TheNaoShaman
  2. 2. This is beautiful! What is that?... Velvet!!!
  3. 3. The Power is Yours *Be You *Be Heard *Be Seen *Be Counted *Be Patient *Be Wealthy *Be Nao *Be Next
  4. 4. Be You Love what you do & do what you love*Find Your Voice*Find Your Audience*Find Your Way
  5. 5. Be You (Please) Really Gwen?
  6. 6. Be HeardYouTube/Vimeo -Timing of EngagementTwitter -High Frequency Medium -Use Tools Like TweetDeck & Hootsuite -PayWithATweet.comFacebook -Low Frequency - Information Sensitive Medium -Custom Landing Pages -Roots Music ApplicationDigital Record Promotion -Seratos Whitelabel.net -DJBooth.net
  7. 7. Be Seen Engaging FourSquare Mobile/SMS TransparentBlogging/Tumblogging Web Streaming
  8. 8. Be Counted SocialBro - Language Demo Hootsuite - Ow.ly Click Analytics HubSpot Keyword Grader - Search Volume Social Mention - Who is Talking? Google Analytics & Alerts - Goals & Pings Klout - Topics MailChimp - Opens and List Ratings
  9. 9. Be Patient Dos Don’ts• Always be promoting • Rush to release music• Use QR codes in promo • Go ham on Twitter• Include venues in tweets • Tag flyers on Facebook• Seek collaboration • Assume people know• Mess up • Wait for the perfect time
  10. 10. Be PatientHow many licks does ittake to reach the centerof a tootsie roll pop....The world may neverknow.
  11. 11. Be Wealthy Sell: iTunesDistribute: IODA, The Orchard Incentivize: BandCamp Campaign: Kickstarter Mobilize: Square Digitize: SoundExchangeMerchandise: Big Cartel/Etsy
  12. 12. Be Nao Music Licensing Touring and Appearances Run Fan Contests Sponsors and Partnerships Give co-signs to up and comers
  13. 13. Be Next Spotify Inbound Marketing Google+ Brand Page SEO Quora Vokle
  14. 14. Be In Touch Chris Craft Chief Visionary Officer @ChrisQueso ChrisLovesYou.com Lamar Gilliam Director of Innovation @TheNaoShaman NaoIsNow.com Nao Media and Consulting @NaoMediaCon NaoMediaCon.com connect@naomediacon.com 855.WE.BRAND

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