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Viral Notes - The Present & Future of Music Marketing
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Viral Notes - The Present & Future of Music Marketing

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Nao Media and Consulting's Chris Craft and Lamar Gilliam's presentation for Geekend 2011 presentation on the present and future of music marketing. http://naomediacon.com

Nao Media and Consulting's Chris Craft and Lamar Gilliam's presentation for Geekend 2011 presentation on the present and future of music marketing. http://naomediacon.com


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  • 1. Viral NotesThe Present & Future of Music Marketing Chris Craft @ChrisQueso and Lamar Gilliam @TheNaoShaman
  • 2. This is beautiful! What is that?... Velvet!!!
  • 3. The Power is Yours *Be You *Be Heard *Be Seen *Be Counted *Be Patient *Be Wealthy *Be Nao *Be Next
  • 4. Be You Love what you do & do what you love*Find Your Voice*Find Your Audience*Find Your Way
  • 5. Be You (Please) Really Gwen?
  • 6. Be HeardYouTube/Vimeo -Timing of EngagementTwitter -High Frequency Medium -Use Tools Like TweetDeck & Hootsuite -PayWithATweet.comFacebook -Low Frequency - Information Sensitive Medium -Custom Landing Pages -Roots Music ApplicationDigital Record Promotion -Seratos Whitelabel.net -DJBooth.net
  • 7. Be Seen Engaging FourSquare Mobile/SMS TransparentBlogging/Tumblogging Web Streaming
  • 8. Be Counted SocialBro - Language Demo Hootsuite - Ow.ly Click Analytics HubSpot Keyword Grader - Search Volume Social Mention - Who is Talking? Google Analytics & Alerts - Goals & Pings Klout - Topics MailChimp - Opens and List Ratings
  • 9. Be Patient Dos Don’ts• Always be promoting • Rush to release music• Use QR codes in promo • Go ham on Twitter• Include venues in tweets • Tag flyers on Facebook• Seek collaboration • Assume people know• Mess up • Wait for the perfect time
  • 10. Be PatientHow many licks does ittake to reach the centerof a tootsie roll pop....The world may neverknow.
  • 11. Be Wealthy Sell: iTunesDistribute: IODA, The Orchard Incentivize: BandCamp Campaign: Kickstarter Mobilize: Square Digitize: SoundExchangeMerchandise: Big Cartel/Etsy
  • 12. Be Nao Music Licensing Touring and Appearances Run Fan Contests Sponsors and Partnerships Give co-signs to up and comers
  • 13. Be Next Spotify Inbound Marketing Google+ Brand Page SEO Quora Vokle
  • 14. Be In Touch Chris Craft Chief Visionary Officer @ChrisQueso ChrisLovesYou.com Lamar Gilliam Director of Innovation @TheNaoShaman NaoIsNow.com Nao Media and Consulting @NaoMediaCon NaoMediaCon.com connect@naomediacon.com 855.WE.BRAND