Diagnosis for a Smarter Planet:
A SaaS Healthcare Services Model
Rick Rowley
VP, Global Enterprise Solutions
 Problems with the U.S. healthcare system are well documented – and endlessly debated
◦ Rising costs, limited access, hig...
 Marketing Promotions
 Patient-Focused Messaging &
Workflow
 Branding
 Determine client promotional activities
 Cross...
 Campaign Management
 Automated Event Triggers
 Campaigns run automatically
 Target key member segments with tailored ...
 Compliance & Security
 Analysis & Reporting
 Comply with healthcare regulatory structures and security models
 Intera...
 Content Management
 Integration
 Offer up “one view” of the patient
 Survey template used to mine information
 Colle...
Accelerate Your Business
Performance
“Deliver high-quality, consistent, branded messaging that supports targeted marketing...
 Business Challenges
◦ Build a cloud-based solution (CRM + Open-Source CMS + Big Notification Engine + 3rd Party Analytic...
Upcoming SlideShare
Loading in …5
×

Konnected & Ogg Hc Functional Requirements And Architecture 4.12.2010

247 views

Published on

A SaaS Healthcare Services Model, July 2010

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Konnected & Ogg Hc Functional Requirements And Architecture 4.12.2010

  1. 1. Diagnosis for a Smarter Planet: A SaaS Healthcare Services Model Rick Rowley VP, Global Enterprise Solutions
  2. 2.  Problems with the U.S. healthcare system are well documented – and endlessly debated ◦ Rising costs, limited access, high error rates, lack of coverage, poor response to chronic disease ◦ Duplication and handoffs are rampant; deep wells of lifesaving information are inaccessible ◦ What's not so apparent is that many of these problems arise because our healthcare system isn't, in fact, a system.  Many of these issues could be improved if we could link diagnosis to drug discovery to healthcare providers to insurers to employers to patients and communities  A “smarter” healthcare system (Instrumented – Interconnected – Intelligent) starts with better connections, better data, and faster and more detailed analysis  Integrate data and center it on the patient, so each person owns one view of his or her information and has access to a networked team of collaborative care  Applying analytics to vast amounts of data, to improve outcomes  Moving away from paper records to reduce medical errors and improve efficiencies  This enables us to make smarter decisions and deliver higher quality care, all because we can easily turn information into actionable knowledge  “Smart” functionality and technology can be replicated across an increasingly efficient, interconnected and intelligent global system  In other words, we'll have a true healthcare system, with the focus where it belongs—on the patient. Accelerate Your Business Performance
  3. 3.  Marketing Promotions  Patient-Focused Messaging & Workflow  Branding  Determine client promotional activities  Cross-sell or up-sell additional services tied to direct marketing initiatives.  Plan mass media buys by determining where users live, their media preferences and common demographics.  Communications conducted in a highly personalized, timely, private, yet cost-effective manner across multiple mediums  Provide the tools to communicate with patients and members the way THEY want to be communicated with.  Automating message creation Communicate with patients in a consistent, direct manner — cut through the clutter  Engage members through use of audience-appropriate multi- media channels  Use of multi-channel and multi-media messages employing video, the internet  Immediacy and instant feedback of these channels  Multi-channel voice, SMS text, and email messaging  Deliver high-quality, consistent, branded messaging  Introduce brand to new prospective patients Accelerate Your Business Performance
  4. 4.  Campaign Management  Automated Event Triggers  Campaigns run automatically  Target key member segments with tailored messages.  Execute HTML-style email communications  Collect email addresses as a preferred response channel for future fulfillment  Direct marketing campaigns  Execute Payer direct mail campaigns online  Generate hundreds of campaigns  Personalized interactive messages  Schedule communication triggers based on our clients’ timeline  Automate notification and resolution of scheduling, billing, insurance and other issues  Communications that run automatically based on pre-set business rules  Tie communications to relevant events  Ability to set maximum budgetary limits  Trigger a new patient communication  Customized logic and event trigger communications  New Members Program automatically triggered to run based on client preferences Accelerate Your Business Performance
  5. 5.  Compliance & Security  Analysis & Reporting  Comply with healthcare regulatory structures and security models  Interactive right-party verification  Ability to create, manage, and analyze data on the performance of channels, mediums, and members  Learn about new patients’ communication preferences and areas of interest  Provide analytical and data visualization tools to view patients, non patients and key metrics  Algorithm tools allow clients to segment and view data geographically.  Analytical tools allow insight into demographic characteristics of patients  Dynamic report generator showing breakdown of demographic characteristics  Estimate market potential for specific products and services  Provide quantifiable data for estimates of market potential for specific healthcare products and services Accelerate Your Business Performance
  6. 6.  Content Management  Integration  Offer up “one view” of the patient  Survey template used to mine information  Collect email addresses and other pertinent information about consumers in their market area  Online Health Risk Assessments (OHRA)  Integrate into an enabling automated collections payments platform  System connects to other patient and consumer touch points  Integrate with wellness programs  Integrated web-to-print solution Accelerate Your Business Performance
  7. 7. Accelerate Your Business Performance “Deliver high-quality, consistent, branded messaging that supports targeted marketing promotions and retention communications while complying with healthcare regulatory structures and security models.”
  8. 8.  Business Challenges ◦ Build a cloud-based solution (CRM + Open-Source CMS + Big Notification Engine + 3rd Party Analytics/Reporting + Branding Capabilities) for the Healthcare Industry ◦ Design a platform that will scale to support large, global organizations from the start ◦ Provide greater visibility into treatment history, clinical and behavioral trends that might impact a marketing or acquisition strategy  The SaaS Application Model ◦ Focus on innovation and integration, but not infrastructure ◦ Analytics and customized reporting capabilities let the client track attributes of a patient to provide better treatment options and care ◦ Organize workflows, capture and store patient data – including medications and technician visits – and present results in an easy-to-use format for physicians, technicians, neurologists, etc. ◦ Security levels comply with the Health Insurance Portability and Accountability Act (HIPPA) and other Industry regulations ◦ Use Web services API to deliver custom functionality and mobile integration ◦ Create a healthcare-specific data model including multiple addresses and many-to-many account affiliations ◦ Could potentially leverage more than 60 custom objects and 400 – 500 custom fields  Functional and Technical Requirements ◦ Research and a requirements phase needed for accurate SDLC planning and cost estimates ◦ SWAG is $1.75 - $3M, assume buy vs. build, moderate level of rule sets, prototype phase and a selection process for key front-and-back-end components Accelerate Your Business Performance

×