Web Technology Trends for 2008 and Beyond, March 08

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Richard MacManus looks at the top trends covered on ReadWriteWeb in early 2008; such as Websites becoming web services, Semantic Apps, Open Data, Mobile Web, Recommendation Engines. …

Richard MacManus looks at the top trends covered on ReadWriteWeb in early 2008; such as Websites becoming web services, Semantic Apps, Open Data, Mobile Web, Recommendation Engines.

UPDATE: The latest version of this presentation is here: http://www.slideshare.net/ricmac/readwriteweb-presentation-dec08-presentation/

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  • As a premier tech blog, ReadWriteWeb’s goal is educating our readers about upcoming Web technologies, on a daily basis. We usually run 4-5 feature posts per week that analyze Web tech trends.

Transcript

  • 1. What’s Next on the Web? Web Technology Trends for 2008 and Beyond Presented by: Richard MacManus, Editor, ReadWriteWeb
  • 2.
    • http://www.readwriteweb.com
    • Daily coverage of Web Technology news, trends & products
    • Lead blog in RWW Network; others are Last100 (digital lifestyle), AltSearchEngines (search), ReadWriteTalk (podcast show)
    • ReadWriteWeb is #13 on Technorati Top 100, #5 on Techmeme Leaderboard
    • Founder & Editor: Richard MacManus
    • RWW team: Alex Iskold, Marshall Kirkpatrick, Josh Catone, Sarah Perez, Emre Sokullu, Bernard Lunn, Steve O’Hear & Dan Langendorf (last100), Charles Knight (ASE), Sean Ammirati (RWT)
  • 3. Web 2.0
    • Read/Write, two-way, anyone can be a publisher
    • Social Web
    • The term “Web 2.0” defines an era; like “Dot Com”
    • Search (Google, Alternative Search Engines)
    • Social Networks (MySpace, Facebook, OpenSocial)
    • Online Media (YouTube, Last.fm)
    • Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix)
    • Mashups (Google Maps, Flickr, YouTube)
    • Image credit: catspyjamasnz
  • 4. What’s Next? (Web 3.0)
    • Web Sites Become Web Services
      • “ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( Alex Iskold, ReadWriteWeb, Mar 07 )
      • Examples: Amazon E-Commerce API, del.icio.us API, Twitter API, Dapper, Teqlo, Yahoo! Pipes (scraping technologies)
      • Pages not center of Web now, Data & Services are
      • 90% of Twitter activity happens through its API
    • Intelligent Web = data is getting smarter ( ref: Nova Spivack, Twine, Oct 07 )
      • Semantic Web
      • Filters / recommendations
      • Personalization
    • Beyond PC - mobile, IPTV, physical world integration
  • 5. Semantic Web
    • Machines talking to machines
    • Making the Web more 'intelligent’
    • Tim Berners-Lee: computers &quot;analyzing all the data on the Web‚ the content, links, and transactions between people and computers.”
    • Bottom Up = annotate, metadata, RDF!
    • Top Down = Simple
    Image credit: dullhunk
    • Top-down:
    • Leverage existing web information
    • Apply specific, vertical semantic knowledge
    • Deliver the results as a consumer-centric web app
  • 6. Semantic Apps
    • What is a Semantic App?
    • - Not necessarily W3C Semantic Web
    • An app that determines the meaning of text and other data, and then creates connections for users
    • Data portability and connectibility are keys (ref: Nova Spivack)
    Example: Calais Reuters, the international business and financial news giant, launched an API called Open Calais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. Ref: Reuters Wants The World To Be Tagged ; Alex Iskold, ReadWriteWeb, Feb 08
  • 7. More Semantic Apps
    • Other Products to watch:
    • Twine
    • Freeset
    • Powerset
    • Talis
    • TrueKnowledge
    • AdaptiveBlue
    • TripIt
    • Spock
    • Quintura
    • Hakia
    • Ref: 10 Semantic Apps to Watch ; Richard MacManus,
    • ReadWriteWeb, Nov 07
  • 8. Open Data
    • Data-driven Web
    • APIs, Portable data
    • Making data available on the Web via APIs, web services, open data standards
    • “ Data silos and walled gardens are a huge loss of opportunity and more people are figuring that out every day.” Marshall Kirkpatrick, ReadWriteWeb, January 2008
    • Social Graph
    • Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks?
    • Brad Fitzpatrick: &quot;the global mapping of everybody and how they're related”; Ref: Brad Fitzpatrick, Aug 07
    • Alex Iskold: “…it will take a lot of work to get a working solution. The challenges are conceptual, technical, political, business and educational.”; Ref: Social Graph: Concepts and Issues; Alex Iskold, ReadWriteWeb, Sep 07
    • Tim Berners-Lee: Third main &quot;level&quot; of computer networks (Giant Global Graph): Internet --> Web --> Graph. Ref: RWW, Nov 07
  • 9. Open Data: Products & Standards
    • Open Data Products
    • Google's Android mobile OS ; will be available for any phone manufacturer to install and build on top of
    • Data remix products ; e.g. Dapper, Yahoo Pipes
    • Mashups; e.g. Last.fm mashups use Audioscrobbler - &quot;a massive database that tracks listening habits and calculates relationships and recommendations based on the music people listen to.&quot;
    • Lifestreaming apps (personal data aggregation and publishing); e.g. Tumblr, Jaiku, Onaswarm, MyBlogLog, FriendFeed Ref: Lifestreaming: a ReadWriteWeb Primer, Jan 08
    • Open Data Standards
    • Data portability - taking your data and friends from one site to another. Check out DataPortability.org
    • OpenID - portable identity; single sign-on
    • OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t
    • APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume
  • 10. Mobile Web
    • Portable
    • Location-aware
    • Integrated with physical world
    • Always on, always carried, built-in payment model, mobile phone is a creative tool at point of creative impulse, gets the most accurate audience info. (ref: Tomi Ahonen, Oct 07 )
    • Google, Yahoo, Microsoft all ramping up their Mobile Web efforts (e.g. Yahoo Go platform )
    • iPhone
    • Revolutionary Mobile Web UI (multi-touch)
    • Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!)
    • Desktop class applications
    • Rich HTML emails (competitor to Blackberry)
    • Ref: Boom! iPhone Rocks Tech World, ReadWriteWeb, Jan 07
  • 11. Mobile Web Apps
    • 5 Essential Mobile Web Apps
    • As chosen by RWW readers, Nov 07:
    • Gmail Java app for mobile phone
    • Google Maps for Mobile
    • Opera Mini
    • Fring (VoIP, IM)
    • Shozu (send media to Web)
    • Twitter
    • Best Mobile Start-up , Crunchies Awards 2007
    • ReadWriteWeb’s Best Web LittleCo of 2007
    • Micro-blogging; mix between blogging and chatting; short updates, “140 characters or less”
    • Niche now, but potential for mainstream: “It is the coverage of news events and the continued emergence of citizen journalism that will push Twitter toward the mainstream this year.” Josh Catone, ReadWriteWeb, Jan 08
  • 12. Recommendation Engines
    • Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like
    • Personalization is driving it
    • 4 Approaches:
    • Personalized recommendation - recommend things based on the individual's past behavior
    • Social recommendation - recommend things based on the past behavior of similar users
    • Item recommendation - recommend things based on the item itself
    • A combination of the three approaches above
    • Ref: Rethinking Recommendation Engines,Alex Iskold, ReadWriteWeb, Feb 08
  • 13. Recommendation Engines - Examples
    • Amazon, Netflix, last.fm, Pandora, StumbleUpon, del.icio.us are some of the most popular
    • Last.fm music recommendation community sold to CBS for $280M & StumbleUpon sold to eBay for $75M; both in May ‘07
    • Ref: 10 Recommended Recommendation Engines, ReadWriteWeb, Feb 08
    • MyStrands
    • Invested $55 million so far
    • Aims to “to lead the social recommendation industry”
    • Currently music discovery and social networking site that covers the PC, mobile and physical worlds
    • Mission: “help people discover new things”
    • Working on open data formats for describing user taste data; may also use APML?
  • 14. ReadWriteWeb Resources
    • What's Next on the Web: a ReadWriteWeb Toolkit for 2008
    • 2008 Web Predictions
    • 10 Future Web Trends
    • 10 More Future Web Trends