Mobile Trends 2010

   Richard MacManus
    Founder & CEO
     ReadWriteWeb
5 Mobile Trends of 2010
1. Native App and/or Browser
   Based?
2. Geo-location Services
3. Internet of Things
4. Emerging ...
Source: Gartner; http://www.gartner.com/it/page.jsp?id=1306513
Native App   OR   Browser Based?
The Numbers

  326,000 Mobile Touch Web
  sites worldwide
  (circa Jan 10; source: Taptu)
  185,000 iPhone apps in the
  A...
Source: Taptu; http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php
Burbn: Browser-Based




HTML5 Location-Based Social Network
12 Future Apps For Your iPhone
Alex Iskold, March 2008


 1.   Reality Tagging
 2.   People Tagging
 3.   Reality Recognit...
Recognizr: Facial Recognition Coming to Android Phones
http://www.readwriteweb.com/archives/recognizr_facial_recognition_c...
Geo-location Services
- Location-as-Platform
- Where you are

Use Cases:
   Showing nearby restaurants
   and ratings
   M...
Internet of Things
- Barcode scanning (e.g. data
about a product)
- Phone as RFID tag and reader




                     ...
Sensors/Senses
The iPhone has a built-in
accelerometer (motion
detector). Uses include:

   Game control
   Navigation fun...
Shipments of mobile
phone motion sensors
(accelerometers,
compasses, gyroscopes
and pressure sensors)

      2.2
will rise...
Emerging Wireless Standards
NFC
- Near Field Communication
- Mobile payments


                             DASH7
        ...
Source: DASH7 Alliance;
http://www.readwriteweb.com/archives/dash7_bringing_sensor_networking_to_smartphones.php
Augmented Reality
Practical application is the golden ticket of Augmented Reality.




antjeverena; http://www.flickr.com/...
Over
  1,000 AR
campaigns
         were kicked off in 2009



These bigcos have employed AR:
Wikitude Brings Augmented "Worlds" to the iPhone
http://www.readwriteweb.com/archives/wikitude_brings_augmented_worlds_to_...
Junaio iPhone App
Partnership with BART, SF Bay Area Rapid Transit system.

Uses BART API:
   Place locations of nearby st...
DISCUSS!
RWW Mobile Summit Keynote Presentation, May 2010
RWW Mobile Summit Keynote Presentation, May 2010
RWW Mobile Summit Keynote Presentation, May 2010
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RWW Mobile Summit Keynote Presentation, May 2010

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Keynote delivered by Richard MacManus, ReadWriteWeb founder and CEO, at the company's Mobile Summit in Mountain View, 7th May 2010.

The theme of the keynote was: Mobile Trends for 2010 and beyond.

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RWW Mobile Summit Keynote Presentation, May 2010

  1. 1. Mobile Trends 2010 Richard MacManus Founder & CEO ReadWriteWeb
  2. 2. 5 Mobile Trends of 2010 1. Native App and/or Browser Based? 2. Geo-location Services 3. Internet of Things 4. Emerging Wireless Standards 5. Augmented Reality http://www.readwriteweb.com/archives/top_10_mobile_trends_of_2010_part_3_emerging_markets.php Image: http://www.flickr.com/photos/lukask/4057037920/
  3. 3. Source: Gartner; http://www.gartner.com/it/page.jsp?id=1306513
  4. 4. Native App OR Browser Based?
  5. 5. The Numbers 326,000 Mobile Touch Web sites worldwide (circa Jan 10; source: Taptu) 185,000 iPhone apps in the App Store (as at April 10; source: Wikipedia) 27,000 apps in the Android market (circa April 10; source: AndroidLib.com) Image: http://www.flickr.com/photos/spierisf/4344920695/
  6. 6. Source: Taptu; http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php
  7. 7. Burbn: Browser-Based HTML5 Location-Based Social Network
  8. 8. 12 Future Apps For Your iPhone Alex Iskold, March 2008 1. Reality Tagging 2. People Tagging 3. Reality Recognition 4. Physical Social Networks 5. Personalized Travel Guides 6. Digital and Physical Treasure Hunt 7. Distributed Mobile Games 8. Credit Card and Biometrics as Software 9. Paperless Receipts & Digital Business Cards 10. Medical records as Software 11. Physical Browsing & Digital Shopping 12. Location/time-based deals http://www.readwriteweb.com/archives/12_future_apps_for_your_iphone.php
  9. 9. Recognizr: Facial Recognition Coming to Android Phones http://www.readwriteweb.com/archives/recognizr_facial_recognition_coming_to_android_phones.php
  10. 10. Geo-location Services - Location-as-Platform - Where you are Use Cases: Showing nearby restaurants and ratings Mobile advertising Local news Events Wikipedia data about local buildings Imagine the possibilities when you add data from sensors... http://www.readwriteweb.com/archives/foursquare_location_platform.php
  11. 11. Internet of Things - Barcode scanning (e.g. data about a product) - Phone as RFID tag and reader Sensors: - Phone reads and acts on sensor data from real world objects (e.g. temperature, noise, activity). - The phone may be used as a sensor itself (e.g. proximity).
  12. 12. Sensors/Senses The iPhone has a built-in accelerometer (motion detector). Uses include: Game control Navigation functions Augmented Reality Context-awareness apps The iPhone also has: Microphone (noise sensor) Proximity sensor Ambient light sensor
  13. 13. Shipments of mobile phone motion sensors (accelerometers, compasses, gyroscopes and pressure sensors) 2.2 will rise to billion units in 2014, up from 435.9 million in Pic: iBeer; https://www.hottrixdownload.com/iphone/ 2009. Source: iSuppli Corp; http://www.cellular-news.com/story/43168.php
  14. 14. Emerging Wireless Standards NFC - Near Field Communication - Mobile payments DASH7 - Wireless sensor networking standard - Advanced location-based services - Long-distance mobile advertising - Mobile coupons Other standards include WiMax, ZigBee and 4G.
  15. 15. Source: DASH7 Alliance; http://www.readwriteweb.com/archives/dash7_bringing_sensor_networking_to_smartphones.php
  16. 16. Augmented Reality Practical application is the golden ticket of Augmented Reality. antjeverena; http://www.flickr.com/photos/antjeverena/3327157278/
  17. 17. Over 1,000 AR campaigns were kicked off in 2009 These bigcos have employed AR:
  18. 18. Wikitude Brings Augmented "Worlds" to the iPhone http://www.readwriteweb.com/archives/wikitude_brings_augmented_worlds_to_the_iphone.php
  19. 19. Junaio iPhone App Partnership with BART, SF Bay Area Rapid Transit system. Uses BART API: Place locations of nearby stations in a user's field of vision Estimate arrival time of trains at each station Display that live in real-time using AR.
  20. 20. DISCUSS!
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