Contest Overview
- New Cisco AXP Innovations
- Cisco “Think Inside The
Box” Developer Contest
Shashi Kiran
Senior Manager, Network Systems
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Business Priorities for
the New Enterprise
Globalization Overcoming IT Collaboration and
Complexity Web 2.0
Growing a Green Leverage the Evolving Monetizing IT and
Business Nature of the CEO-CIO Realizing it as a
Relationship Strategic Asset
Source: Cisco CIO Summit, Strategic Marketing (SMO)
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Spotlight on the Branch
29% workforce virtual Y/Y growth: + 6.4% Majority of New Hires
Secure and Optimize Branch
1.
footprint. Lower TCO
Application integration and
2. deployment
3. Business Continuity
IT staff growth not keeping pace with branch growth.
Source: Nemertes Research, 2008 3
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Integrated Services Router Portfolio
Service Integration 3800 Series
Scaled to Fit Every Size Branch Office
3200 Series
Performance and Services Density
High
2800 Series
Density and
Performance for
1800 Series Concurrent
Services
Rugged and
800 Series Mobile
Applications
Embedded, Advanced Voice, Video,
Data, and Security Services
Embedded Wireless, Security, and Data
Small Office and Medium Mobile/Rugged Medium to
Small Branch
Teleworker Branch Branch Large Branch
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Application Extension Platform
SDK and
Partner
Development
Program
Portal
NEW
Complete
Ecosystem
NME-302/502/522
AIM-102
Intel Pentium M
Intel Celeron, 1GB, 256MB
80-160GB, 512MB-2GB
Light-Weight Applications
Advanced
Developer General-Purpose Applications
Services
Services
Linux-based integration environment with downloadable SDK

Multi-app support: segment and guarantee CPU, memory, disk

Extensible Cisco CLI with Cisco IOS APIs

Cisco ISR 1841, 2800, 3800 series support

www.cisco.com/go/axp
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Cisco AXP Solution Partners
Vertical Solutions Horizontal Solutions
NEW
Secure Workforce
Healthcare Healthcare Management
Fax-Over-IP
Financial VoIP
Services Recording
Remote Device
Management
Secure Payment
Retail Processing
Optimized Wireless
NEW
Communications
Real-Time Information
Energy Management
Channel Partners
and Reseller
Strong Vertical Momentum with Multiple Partners
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Enabling Cloud Computing
 Cloud based computing – typically in the datacenter
 Branch – access cloud based applications
– security concerns
– performance issues
– survivability
 Footprint of “thin application” in branch alleviates
concerns and complements traditional cloud based
computing
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Sample Application – Financial Services
Branch Recording
Cisco Contact
Center Enterprise
NICE Perform
CUCM Applications/
Cluster Management
Problem
 Recording and storage servers in bank branches
increase cost and complexity Data Center
 Compliance and training require voice recording of
100% calls – WAN dependencies must be mitigated
PTSN WAN
Solution
 NICE Network Embedded VoIP logger
 Captures voice packets traversing ISR. Supports
Branch/
SRST. Local audio storage with offsite archiving
Remote Site
Benefits
 Compliance to Base II (US), MiFiD (Europe), JSOX
(Japan) etc.
 Optimizes network utilization; eliminates recording
Cisco AXP
servers ensures application survivability
With NICE Network VoIP logger
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Sample Case Study - Healthcare
The Cardiovascular Group
Challenge Cisco Solution
ISV Facts
 Cisco AXP-based
 250 employees at 9
Xmedius Fax server
locations handle
solution
3000-6000 faxes monthly
 Single Cisco 3800 series
 Overcome delays due to
ISR platform – Green! SAGEM-Interstar is a
busy fax machines,
transmission and global leader in
 Reduce time to process
conversion advanced Fax Server
medical records by 50%
solutions for IP
 Fax management costs  Secure digitized faxes
networks since 2002
 Cisco UC and Citrix  HIPAA compliant
integration
“… we’re now running a greener solution…Plus, it will be
saving The Cardiovascular Group more than $3,000 a month
in telecom and document handling charges.”
Daryl Schweiger, Information Systems Manager,
The Cardiovascular Group, P.C
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Your Application. Our Network Platforms. A Great Opportunity to Win!
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Objectives Reach New
Constituents
Promote
Network
Innovation
as a platform
Total prize money valued at U.S$ 100,000
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Who is the contest for?
 Application Developer who wish to develop network-
aware applications
 Linux programmers who wish to use the AXP to extend
into the application space
 Network and IT engineers who want to solve specific
customer problems in the branch, and team up with
others who do know software development
 System Integrators looking to develop value-added
solutions
 University students, Researchers who have innovative
application ideas
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Contest Structure (target dates)
John
Chambers to
April 2009: Announce
Announce Winners
Finalists
Phase I Phase 2
5-10 entries short listed
Structured
for
Proposal
application development
submission on Cisco
on AXP
template
May
Feb 27th, Aug/Sep
Oct 14th
2009
2009 2009
2008
Begin End End
Begin
Phase-1 of contest extended to Feb 27th, 2009
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Eligibility
External Contest Cisco Internal Contest
Any Individual over 18 who Is
Cisco Employees in Sales,
Not a Cisco Employee,
Systems and Network
consultant or immediate family
Engineering
3 Prizes : $50k, $30K, $20K 3 Prizes : U.S$5K each
Total Prize money = U.S
$100,000
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How to Participate?
Phase-2: ~ 90 days
Phase-1: 90 days
Application Development
Proposal Submission
1. Register:
Finalists
www.cisco.com/go/thinkinside
develop
applications via
Remote Lab
Access on
Cisco ISR with
2. Complete proposal AXP
template and submit
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Cisco AXP-VM: Virtual Emulated Blade
Developer tool using
VMware Player
Develop and test on standard Windows
or Linux PC
Supports development and testing of
IOS APIs (with Cisco ISR)
Multiple engineers can develop and test
solutions without hardware
E-mail: ask-axp-pm@cisco.com
Enhancing productivity, increasing efficiency
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External contest Judging Criteria
Phase -2
Phase -1
 Architecture (35%)
Functionality (30%)
Innovation (35%)
 Leverage AXP (35%)
 Implementation (35%)
 Feasibility (20%)
 Documentation (5%)
 Project Plan and

 documentation (10%)
Judging teams will comprise of:
Cisco Business and Technology Experts (Phase-1 and 2)
Industry Analysts (Phase-2 only)
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University Outreach
University Students
Top CS and EE Departments
Worldwide
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Developer Outreach
Developer Communities
Linux Planet , Sourceforge, DevX
TechTarget, HackITLinux, Enterprise
Linux Log, Linux Insider, Linux Journal
Dr. Dobbs Portal, Slashdot.org,
Linuxtopia.org, Zdnet.com, Mysql.com,
Joomla.org, Linux-mag
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YouTube – Live videos
www.youtube.com/ciscoaxp
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Twitter
http://twitter.com/CiscoGeeks
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Sample Blogs – External coverage
 IDG Contest Coverage:
Huge International interest in developer contest
 Joe Panettieri: International Linux developers: Falling for Cisco?
 Linux Foundation:
Cisco Dev contest bridges Network, Development gap
 The VAR guy: Cisco reaches out to App developers
 The VAR guy:
Cisco Offers $100,000 bounty to Linux Application Developers:
 CNET:
Cisco $100,000 bounty. Get paid to love Linux, diss Microsoft.
 Slashdot: Cisco turns Routers into Linux Apps Servers
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Registration – Countries of Origin (Wk12)
New in Blue
 Angola, Argentina, Aruba, Australia, Austria, Bangladesh, Belarus,
Belgium, Bolivia, Botswana, Brazil, Bulgaria, Burkina Faso,
Canada, China, Columbia, Croatia, Czech Republic, Denmark,
Dominican Republic, Ecuador, Egypt, France, Germany, Hong
Kong, Hungary, Iceland, India, Indonesia, Italy, Iran, Ireland, Israel,
Japan, Korea, Kuwait, Lebanon, Malaysia, Mexico, Mongolia,
Morocco, Netherlands, Nigeria, Oman, Peru, Pakistan, Phillipines,
Portugal, Republic of Taiwan, Romania, Russia, Saint Kits and
Nevis, Saudi Arabia, Senegal, Serbia, Singapore, Slovenia, Spain,
Sri Lanka, Sweden, Switzerland, Thailand, Tunisia, Turkey, UAE,
USA, UK, Vietnam, Venezuela.
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Interaction with us
 Contest news and updates on
Innovation Blog:
http://blogs.cisco.com/innovation
 http://www.facebook.com/group.php?
gid=35047911577&ref=ts
 http://slurl.com/secondlife/Cisco
%20Systems%201/136/182/24
 https://twitter.com/CiscoGeeks
 http://www.youtube.com/user/CiscoAXP
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Additional Resources
 Cisco Integrated Services Router
www.cisco.com/go/isr
 Cisco Application Extension Platform
www.cisco.com/go/axp
 Questions?
Blog at http://blogs.cisco.com/innovation, or send e-mail to
ask-devcontest@cisco.com
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www.cisco.com/go/thinkinside
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Branch
Payment
Recorder
Gateway
Health Care
Router
Fax-over-IP
Router
Green
Device Mgmt.
Router
Router
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Sample Application - Healthcare
Connected Standards-Based Imaging
Tiani-Spirit
Centralized,
Long-Term
Problem Archive
 Proprietary image formats for
healthcare diagnosis and treatment
 Patient safety is compromised
Solution WAN
 Spirit Imaging/EHR on AXP (2800/3800)
 Secure, IHE standards-based platform
Remote
for medical data/image Hospital /
Department
Cisco AXP with
Benefits Spirit Imaging Archive
 Improved patient care via sharing of
patient records across providers
 Automated workflows and reduced Diagnostic
Workstation
costs
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Sample Application – Defense
Optimized Wireless Communications
Global Protocols
Problem
 Space Communications Protocol
Standards (SCPS) - U.S. DoD
 Unwieldy Size, weight, power of solution
Solution
 Global Protocols Skipware on AXP;
Optional WAAS
Mobile or Remote
 Optimized communications protocols to Location
address throughput, pkt.loss, link util.
Skipware
Benefits (WAAS)
• Compliant to U.S. DoD standards
Cisco AXP with
• Minimal size, weight, and power Global Protocols Skipware
consumption
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