Camera The three videos in which I analysed were all very different as each video even though they are from the similar genre. The camera angles used through these videos was also extremely different. The first video in which I analysed was Two Door Cinema Club’s Undercover Martyn,. This video was very basic when it came to camera angles, throughout the video there is only one camera angle used as this was stationery and filming them, at the odd time they zoomed into some of the band members but overall the camera techniques throughout this song were very basic. The second video in which I analysed was Kings of Leon’s Pyro. This video was very good when it came to camera angles, throughout the song their were many different angles and camera techniques used for this song. Not only that but the camera angles work extremely well with the music and by doing this gave the audience a very welcoming insight into the genre of indie. The third and final video in which I analysed was The Killer’s Mr Brightside . This video was extremely well shot as again there were many different camera techniques used throughout the video, which really gets the audiences attention and gets them to keep on watching the music video. We have decided as a group that we need to have a lot of different shots throughout the video and also use a variety of techniques to create the feel that the music video is in the genre of indie in our case.
Editing The three videos had a wide variety of editing techniques between them we some having a lot more than others. Editing is a key technique which can either make a video look extremely professional and good or messy and bad. The first video I analysed was Two Door Cinema Clubs Undercover Martyn, and throughout this video there were some reasonably basic cuts , but when the cuts were made they went to the pace of the music. Not only that but the video on a whole doesn’t have many cuts at all. The second video in which I analysed was Kings of Leons Pyro, which had a huge variety of cuts throughout. The cuts when extremely well with the lyrics and also the pace of the music, there were some moments throughout the video where they would cut onto something that was said in the lyrics and this really got the audiences attention. The third video in which I analysed was The Killers Mr Brightside, which was also a well edited video, it is a performance and narrative based video with cuts being used to the pace of the music and lyrics at times. Also very good editing is used when the narrative side is shown in the video has lyrics relate to the images. On a whole we have decided as a group that we will need to make sure that when editing our music video we do it to the pave of the music and to bear as well, this will make sure that the audience are enjoying it.
Mise-en-Scene Mise-en-scene is a huge factor in music videos as it is the way in which audience will either watch it or wont. Costumes, props and locations need to be perfect for the audience to believe that the song works and is the allocated genre. The first video in which I analysed was Two Door Cinema Clubs Undercover Martyn, which had some concepts of mise-en-scene. Their costumes were very stereotypical of the indie genre. Not only that but they had their instruments, but they only used one location throughout, which surprisingly does work. The second video in which I analysed was Kings of Leons Pyro, which the concept of mise-en-scene was used extremely well. The location that the band use is an old typical pub and it works excellent with the song, not only that but the costumes and props used relate not only to the song but work well to show it is the genre of music that they are playing. A very good video for the alternative/indie genre as it shows the concepts of mise-en-scene at a high standard. The final video which I analysed was The Killers Mr Brightside which also had very good concepts of mise-en-scene, with good urban and original locations, along with unique costumes and props to create a very good mood of indie/alternative feel to the video. On a whole we have decided on a group we need to make sure we have original and urban locations, we use the correct props which relate to the indie genre and also making sure we have the costumes which indie musicains wear.
Genre Genre plays a huge role in music video’s as if you don’t have the conventions of a genre in your music video then your target audience will not want to watch your music as they already presume what they are about to see. The first video in which I analysed for this was Two Door Cinema Clubs Undercover Martyn, which relates averagely to the genre as some conventions are shown throughout with the mise-en- scene being used well and also the editing also, the video is cleverly edited and shot to give the audience a feel that this video does follow the conventions of a indie music video. The second and third video are very similar and both follow the conventions of a stereotypical indie/alternative video. On a whole both videos use quick paced editing which is a very common convention. Also both videos use mise- en-scene extremely well by the cast/band wearing the correct clothing and with the right locations which again works well to the conventions of a indie genre music video. Not only that but also by the name of the band/artist the audience can presume what kind of genre they are from. When we come to filming our music video we will need make sure we follow the conventions of genre to gain a good stereotypical indie music video.
Relationship between lyrics/images The relationship between lyrics and images can relate to what song the genre is in, what the songs about and to sometimes see if the music video works well. The first song in which I analysed was Two Door Cinema Clubs Undercover Martyn, which did have some relationship between the lyrics and the song. This is shown when the band say the line ‘To the basement people’, where when the word basement is said appears on the screen in the background behind them. This is repeated throughout the song. The second video in which I analysed was Kings of Leons Pyro which had a huge amount of relationship between the lyrics and the images, this is shown through the majority of the song as the lyrics are telling the story and the images are showing what the story is. The works extremely well with this song and can only happen with a few deep meaningful songs. The third and final video in which I analysed was The Killers Mr Brightside which does have some parts a relationship between the lyrics and the images. Like Pyro throughout this video there are parts where the band are performing but then there are parts where the song is showing a story which shows a strong relationship between the lyrics and images. As a group we have decided that we may not want to have a relationship between the lyrics and the images as the song we have chosen doesn’t tell a good enough story to do so.