Startup Types

This presentation is made possible by the support of the American People through the United States Agency
f...
Types of startups

• Lifestyle business
• Scalable startup
• Buyable startup
• Large company
– sustaining
innovation
– dis...
Lifestyle Startups

Work to Live their Passion
Startup

• Serve known customer with known product
• Work for their passion
Lifestyle Startups
Work to Feed the Family
Startup

Sustainable
Income

• Serve known customer with known product
• Feed t...
Scalable Startup - Born to Be Big

Search

Execute

Scalable
Startup

Large
Company

Goal is to solve for:
unknown custome...
Scalable Startup
Search

Execute

Scalable
Startup

Large
Company

Goal is to solve for:
unknown customer and
unknown feat...
Buyable Startup
Search

Sell

Scalable
Startup

$2 to $50M
Acquisition

Goal is to solve for:
Internet, Mobile, Gaming App...
Large Company Sustaining Innovation
Innovate or Evaporate

Sustaining Innovation
Scalable
Startup

Transition

Large
Compa...
Large Company Disruptive Innovation

New
Division

Transition

Disruptive Innovation
• New Market
• New tech, customers, c...
Large Company Disruptive Innovation
New Division

• Build
• Partner
• Acquire
- IP
- Talent
- Product
- Customers
- Busine...
Social Entrepreneurship Startups
Social
Startup

• Solve pressing social problems
• Social Enterprise: Profitable
• Social...
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1.5 startup types

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Synthesizing Steve Blank's way of looking at various startup types ranging from family businesses to corporate spinouts

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Transcript of "1.5 startup types"

  1. 1. Startup Types This presentation is made possible by the support of the American People through the United States Agency for International Development (USAID). The contents of this presentation are the sole responsibility of Rick Rasmussen and do not necessarily reflect the views of USAID or the United States Government. 1
  2. 2. Types of startups • Lifestyle business • Scalable startup • Buyable startup • Large company – sustaining innovation – disruptive innovation • Social innovation
  3. 3. Lifestyle Startups Work to Live their Passion Startup • Serve known customer with known product • Work for their passion
  4. 4. Lifestyle Startups Work to Feed the Family Startup Sustainable Income • Serve known customer with known product • Feed the family • Build some brand • Pass along to the kids Pass along to kids or moderate exit
  5. 5. Scalable Startup - Born to Be Big Search Execute Scalable Startup Large Company Goal is to solve for: unknown customer and unknown features
  6. 6. Scalable Startup Search Execute Scalable Startup Large Company Goal is to solve for: unknown customer and unknown features Exit Criteria - Business model found - Total Available Market > $500m - Can grow to >$100m/year - Can be Venture capital funded
  7. 7. Buyable Startup Search Sell Scalable Startup $2 to $50M Acquisition Goal is to solve for: Internet, Mobile, Gaming Apps - Sell to larger company - Angel or early stage VC
  8. 8. Large Company Sustaining Innovation Innovate or Evaporate Sustaining Innovation Scalable Startup Transition Large Company • Existing Market / Known customer • Known product feature needs
  9. 9. Large Company Disruptive Innovation New Division Transition Disruptive Innovation • New Market • New tech, customers, channels Large Company
  10. 10. Large Company Disruptive Innovation New Division • Build • Partner • Acquire - IP - Talent - Product - Customers - Business Transition Disruptive Innovation Large Company
  11. 11. Social Entrepreneurship Startups Social Startup • Solve pressing social problems • Social Enterprise: Profitable • Social Innovation: New Strategies • Not venture-backable Large Non-Profit

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