Social Strategy Steps

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Knowhow & Social Steps created for an italian Agency ItacaComunicazione

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Social Strategy Steps

  1. 1. social media strategyitaca know how
  2. 2. why?COMUNICARE UN MESSAGGIOsemplice e diretto CAPIRE IL TUO TARGETTIPOLOGIA E insightENGAGE YOUR AUDIENCEINTERAZIONE E loyalty
  3. 3. social media strategy “Lucky” social tacticsv.SACCOUNT SOCIAL LIFEAUDIENCE ENGAGEMENTwhy social?TIME FRAMESOCIAL IMPACTNO
  4. 4. social media strategy DIGITAL MARKETINGGUADAGNA ACQUISTACLIENTE CLIENTETARGET TARGETBrand LoyaltyProduct InsightsFeedbackEngagementBrand PersonalityServizio Ad HocMessaggio Messaggiowhy social?v.S NO
  5. 5. clienttop networks
  6. 6. ITACAstrategic steps
  7. 7. CONSULTING TUnINGLISTENING DESIGNso ialOPINION, ADVICE & COUNSEL ADJUSTING, POSTING & UPDATEPERCEPTION, MONITORING &ANALYZINGLAYOUT, THEME & LOOKitaca social areas
  8. 8. CONSULTINGAnalisi dell’identità del Brand Analisi competitorsIdentificazione della giusta piattaforma Studio di posizionamento e strategiaDefinire obiettivi social del BrandInserimento nella Social Comunity identificataBrand Social BookBest timingPiano EditorialeBest PracticeSOCIAL
  9. 9. RICERCA CONTENUTO ONLINESOCIAL TUNINGLOGINSOCIAL NETWORKANALISI FOLLOWER12INTERAZIONE COMMUNITYREDAZIONE CONTENUTO34RICERCA e ANALISI USERPROGRAMAZIONE POST56724/7UPDATE
  10. 10. SOCIAL LISTENINGRielaborazione INFOObiettiviMKTG e COMMStrategicQuantitativa e QualitativaANALISIFOLLOW-UPLOGINSOCIAL12345Strumenti ListeningSincronizzazione
  11. 11. SOCIAL DESIGNInterface DesignSocial linksHeader DesignICON DesignAd HocResponsive DesignAd Hoc e ModificabileProfile DesignAd Hoc
  12. 12. SOCIAL NETWORK CONTENTITACA
  13. 13. 1 MINVIDEO VIDEO SOCIALNETWORKUPLOADINGCONTENTCLIENTE215sec CLIPSx4YOUTUBEFull 1min Videox1VIMEOBRAND WEBSITElinkVIDEO PROJECTMOSAIC1min Video
  14. 14. FOTO SOCIALNETWORKUPLOADINGCONTENTCLIENTE2BRAND WEBSITElinkFLICKRPINTERESTBOARDDESIGN STYLEINFOGRAPHICS BRANDACCOUNTTALK EXISTINGNETWORKLIFESTYLEBOARD}FOTO
  15. 15. MUSIC SOCIAL SOUNDNETWORKUPLOADINGCONTENTCLIENTBRAND WEBSITElinkSOUNDCLOUDEXPORTTRACKSOUND WIDGETMUSICINTERVIEWSAMBIENT SOUNDSSHARE}
  16. 16. join the so ial buzz*Download Full Version

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