Social Media Strategy at VIA Rail - 2012, including ROI calculation and crisis communications
by Richard Marginson, Community Manager and Social Media Strategist at VIA Rail Canada on May 14, 2012
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An up-to-date version of the presentation, given by me at MARCOM 2012. ...
An up-to-date version of the presentation, given by me at MARCOM 2012.
This presentation includes information about our social media strategy, how to build your own strategy, as well as how to calculate social media ROI and prepare for various real-world or social media crises.
The audio from this presentation will also be available at richardmarginson.com after the presentation.
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