Local and mobile search pub 7_jan11


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Local and mobile search pub 7_jan11

  1. 1. My Firm- Internet Marketing Services - www.eInternetMarketingServices.org Internet Marketer Contract/Consultant for Prudential and MetLife Senior Marketing Consultant for MetLife Intelligence Officer, USAF, Ret. MISSION: To Help Small Businesses Grow Their Business!
  2. 2. THE LAST FRONTIER LOCAL and MOBILE SEARCH How to Maximize the Search Engines to Gain a Competitive Advantage
  3. 3. Before the Internet: Staying connected meant advertising with: Phone Directories Newspaper TV Direct Mail Telemarketing Print Ads Word of Mouth
  4. 4. Times are rapidly changing Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail 4 Traditional advertising mediums are loosing their effectiveness! Where is yours? Declining Rapidly DVR/TiVo Do Not Call List 1%-2% Yield Rising Costs Spam Software
  5. 5. Today’s Business Owners are Faced with an Enormous Problem Why? Search results are dominated by large corporations and major chains Lack of knowledge to develop a web campaign Belief they can’t compete on an economical basis Inability to make transition from traditional advertising to new medium Staffing expense
  6. 6. Internet Search - A New Opportunity - 71% of all American adults use the Internet. 91% of all Internet users use a search engine to find information. Over 50% of all purchases are preceded by an Internet search 30 percent of all search queries contain a city, state or zip code. There are 2.6 billion local searches a month
  7. 7. The statistics are astonishing 1 Trillion — Number of web pages in the world1 50 — Percentage of small business without a website 78 — Percentage of households with two or more computers2 82 — Percentage of local searches that result in offline action3 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches 7 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)
  8. 8. Having a Website is Not Enough How do people find it? How do you drive trafficto a website? Are you satisfied with your current web presence? 8 Search optimization companies are far too expensive for most local businesses!
  9. 9. The Major Search Engines As Of: August 2010 71 % of Market 14.5 % of Market 10% of Market
  10. 10. Sponsored vs Organic Search These are National Companies! You are Local!
  11. 11. Standing Out! What Can You Do?
  12. 12. Listen to Your Consumers! 79% of U.S. respondents said they used the internet to find local businesses in the past year. 71% of online consumers consulted local business reviews at least occasionally, with 22% saying they do so regularly. 55% of U.S. consumers say they trust a local business more after reading positive online reviews. 67% say they value online reviews as much as word-of-mouth recommendations. Source: Bright Local Survey, Fall 2010
  13. 13. - Google Places, Yahoo & Bing Local Listings - October 2010: Google Launched Place Search Now with one click users can convert a general search into an exclusively local search Google knows where consumers are searching from Automatically switches to Google Places when they feel you are looking for something local Less than 3 percent of businesses have claimed their local listing Google Place pages are optimized for mobile search
  14. 14. 14 Geo-targeted Campaign Placement On Google Places Registered Businesses Unregistered Business
  15. 15. Elements of Google Place Listing Business Name Website URL/Domain Business Phone Number Business Category Business Description Business Logo and Pictures Business Video Hours of Operation Methods of Payment Products Coupons Announcements/Comments from Business Owner Reviews Citations
  16. 16. Consumers are Talking about and Reviewing YOU! SOCIAL MEDIA ONLINE BUSINESS DIRECTORIES You Can Manage What People are Saying
  17. 17. Why Mobile? There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) Of these users, 51 Million use smart phones. The mobile web is growing eight times faster than the equivalent desktop web of 10 years ago. Mobile smart phone are equipped with the Google Places app!!! Text open up rates are 95% There is a fundamental shift in how people are communicating!
  18. 18. Not to mention… 73% of new mobile phone buyers report that text messaging is the most important feature on their phone The typical mobile phone user now sends more text messages than mobile phone calls Gen Y and Z consider e-mail passe’. In fact, some universities have stopped distributing e-mail accounts. You can buy traffic for $.02 a click!
  19. 19. The Facts!
  20. 20. 21 Provide access to potential customers through Google and Yahoo maps
  21. 21. Provide access to potential customers through Review Sites
  22. 22. Review Process
  23. 23. Our Services Set up local listings Ensure all elements are there Get you on top and keep you there Develop a review campaign Manage your listing on business directories Mobilize your business www.einternetmarketingservices.org Other Search Engine Optimized Business Websites Social Media Marketing Performance Based Local Lead Generation Rick Samara, President 301-752-5909