Local and mobile search pub 7_jan11Presentation Transcript
My Firm- Internet Marketing Services -
Contract/Consultant for Prudential and MetLife
Senior Marketing Consultant for MetLife
Intelligence Officer, USAF, Ret.
MISSION: To Help Small Businesses Grow Their Business!
THE LAST FRONTIER LOCAL and MOBILE SEARCH
How to Maximize the Search Engines to Gain a Competitive Advantage
Before the Internet:
Staying connected meant advertising with:
Word of Mouth
Times are rapidly changing
Traditional advertising mediums are loosing their effectiveness!
Where is yours?
Do Not Call List
Today’s Business Owners are Faced with an Enormous Problem
Search results are dominated by large corporations and major chains
Lack of knowledge to develop a web campaign
Belief they can’t compete on an economical basis
Inability to make transition from traditional advertising to new medium
Internet Search - A New Opportunity -
71% of all American adults use the Internet.
91% of all Internet users use a search engine to find information.
Over 50% of all purchases are preceded by an Internet search
30 percent of all search queries contain a city, state or zip code.
There are 2.6 billion local searches a month
The statistics are astonishing
1 Trillion — Number of web pages in the world1
50 — Percentage of small business without a website
78 — Percentage of households with two or more computers2
82 — Percentage of local searches that result in offline action3
0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches
1 Google July 25,2008
2 2007 Market Report by Jupiter
3 Study by Comscore Networks (Click Z August 2nd, 2007)
Having a Website is Not Enough
How do people find it?
How do you drive trafficto a website?
Are you satisfied with your current web presence?
Search optimization companies are far too expensive for most local businesses!
The Major Search Engines
As Of: August 2010
71 % of Market
14.5 % of Market
10% of Market
Sponsored vs Organic Search
These are National Companies! You are Local!
What Can You Do?
Listen to Your Consumers!
79% of U.S. respondents said they used the internet to find local businesses in the past year.
71% of online consumers consulted local business reviews at least occasionally, with 22% saying they do so regularly.
55% of U.S. consumers say they trust a local business more after reading positive online reviews.
67% say they value online reviews as much as word-of-mouth recommendations.
Source: Bright Local Survey, Fall 2010
- Google Places, Yahoo & Bing Local Listings -
October 2010: Google Launched Place Search
Now with one click users can convert a general search into an exclusively local search
Google knows where consumers are searching from
Automatically switches to Google Places when they feel you are looking for something local
Less than 3 percent of businesses have claimed their local listing
Google Place pages are optimized for mobile search
Geo-targeted Campaign Placement
On Google Places
Elements of Google Place Listing
Business Phone Number
Business Logo and Pictures
Hours of Operation
Methods of Payment
Announcements/Comments from Business Owner
Consumers are Talking about and Reviewing YOU!
ONLINE BUSINESS DIRECTORIES
You Can Manage What People are Saying
There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.)
Of these users, 51 Million use smart phones.
The mobile web is growing eight times faster than the equivalent desktop web of 10 years ago.
Mobile smart phone are equipped with the Google Places app!!!
Text open up rates are 95%
There is a fundamental shift in how people are communicating!
Not to mention…
73% of new mobile phone buyers report that text messaging is the most important feature on their phone
The typical mobile phone user now sends more text messages than mobile phone calls
Gen Y and Z consider e-mail passe’.
In fact, some universities have stopped distributing e-mail accounts.
You can buy traffic for $.02 a click!
Provide access to potential
customers through Google and
Provide access to potential customers through Review Sites
Set up local listings
Ensure all elements are there
Get you on top and keep you there
Develop a review campaign
Manage your listing on business directories
Mobilize your business
Search Engine Optimized Business Websites
Social Media Marketing
Performance Based Local Lead Generation
Rick Samara, President