What You Can Do With Social Media Now

What You Can Do With Social Media Now
Rick Mans - Social Media Evangelist

Average 18% revenue growth during the crisis

Reduce email by 90%
"Using a wiki cut down our email by 90%," noted Richard Fahey. "Everyone had the latest version of each document, knew what changes were made when and by whom. Everyone received updates on changes which kept them fully informed of the project status. It's a much more efficient, secure and transparent way of working."

We used PBWiki

Just pick the tool for your needs

Save 10% of your project spend
The CTO estimated that they could save 10% of their total project spend (save 70 million) by having one version of their project management guide built in the style of Wikipedia.

It is a different way of collaboration
Software is notthat important

1.73 billion Internet users
Get to youraudience

Reach more than 100.000 people

Almost 25% of the Internet users have a Facebook account
Facebook couldbeinteresting

Buildyour platform on a platform

Facebook as an Intranet

Identity? Facebook Connect!It’s the social graph that counts!

And have a 400% increase in ROI
Spendyour budget on different media

Beinggirl
Procter & Gamble's Being Girl community is an online community targeted at young girls. P&G was able to use this community to market feminine hygiene products in a subtle way to an audience that doesn't want to talk about them.

What's very interesting to note is that P&G found community building to be four times more effective than traditional advertising.

Use the cloud
Don’t let the network effect killyou

Facebook helped Animoto, AWS saved Animoto
Amazon EC2 easily scaled up and down to handle additional trafficPeak of 5000 instances
Number of EC2 Instances
Launch of Facebook modification.
Steady state of ~40 instances
4/12/2008
4/14/2008
4/15/2008
4/16/2008
4/18/2008
4/19/2008
4/20/2008
4/17/2008
4/13/2008

It starts with a relationship
Networkeffects

Ford
100 Fiestas
37% of Generation Y
25% marketing spendonsocial media
No Governmentloan

Recession case
99 cents
Got coverage on Geardiary, Gizmodo, Engadget, TechCrunch, CNET, Mashable and many more big blogs
Result:
Broke site traffic record by five times
All time revenue record
Facebook and Twitter traffic skyrocketed
In four days 7000 cases

Becomean internet meme
Showcase the strengths of your product

Blendtec
BlendTecincreased its sales by 20% by running the often humorous "Will it Blend" Videos on YouTube, blending everything from an iPhone to a sneaker.

Keep In mind:
Nice examples, butwhatcan I do?

everything you do should at least create the beginning of a relationship
Whenyou are in Social Media

You should have started 6 months ago
If you want to have the same success with social media right now

Just like the gold rush, this is going to end…what are you waiting for?
It’s important to start right now

Rick Mans
rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans

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What You Can Do With Social Media Now

by Rick Mans on Feb 16, 2010

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