Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

SomenumbersregardingHyves, FacebookandLinkedIn in theNetherlands
Rick Mans
Social Media Evangelist

Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands
10.235.628
2.644.460
1.910.060
Total number of users

The distribution of men and women differ per network
Almost 34% of the users on LinkedIn in the Netherlands did not specify their gender(compared to 10% on Hyves and 2.5% on Facebook)

Distribution by age
General segmentation on age groups
Almost 20% of the users at Hyves didn’t provide information about their ageLinkedIn only has four predefined age groups. So every green bar is often a total of several age groups.

Distribution by age in relative numbers
Hyves has a relatively young network, while the focus of LinkedIn seems to be between
25 and 35.

A detailed view on Facebook
Men are more dominant in the age groups on Facebook in the Netherlands, except for users aged between 10-20.

A detailed view on Hyves
Women are more dominant on Hyves (in general 46% women, 43% men per age group and 10% didn’t provide a gender)

Men on Facebook, Hyves and LinkedIn
Men on social networks
All networks have a peak in the age group 20-25(LinkedIn has a big peak in the 30-35 group which is the total of the 2-30 group and the 30-35 group)

Men on Facebook in the Netherlands
The 65+ group shows that more seniors are getting online, it is bigger group than the 60-65 group

Men on Hyves in the Netherlands
The 65+ group equals the 60-65 group, are seniors less interested in Hyves?

Men on Hyves and Facebook
In general Facebook offers a platform to an older generation of men

Women on Facebook, Hyves and LinkedIn
Women on social networks
Women seem to be less active on LinkedIn than on other social networks

Women on Facebook in the Netherlands
80% of the women on Facebook are in the age groups between 10 and 40

Women on Hyves in the Netherlands
The age groups between 10 and 40 contain 65% of the total women on Hyves

Women on Hyves and Facebook
In general Facebook offers a platform to an older generation of women

It seems that profiles are more complete on Facebook than on Hyves and LinkedIn
LinkedIn seems to be the most incomplete, however age and gender might not be that important on this network (you might be looking for a new job on this network, not for the love of your life)
Hyves is mainly dominated by women and Facebook by men
In general Facebook has an older audience, including an uptake in the 65+ group
The 65+ group on Facebook is more than in other groups dominated by men (60% men vs 40% women)
35% of the users on Facebook provided information about their relationship versus 29% on Hyves
What do these numbers tell us?
Final thoughts

Rick Mans
+31651210144
rick.mans@capgemini.com
http://twitter.com/rickmans
http://nl.linkedin.com/in/rickmans

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Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

by Rick Mans

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