SomenumbersregardingHyves, FacebookandLinkedIn in theNetherlands<br />Rick Mans<br />Social Media Evangelist<br />
Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands<br />10.235.628<br />2.644.460<br />1.910....
The distribution of men and women differ per network<br />Almost 34% of the users on LinkedIn in the Netherlands did not s...
Distribution by age<br />General segmentation on age groups<br />Almost 20% of the users at Hyves didn’t provide informati...
Distribution by age in relative numbers<br />General segmentation on age groups<br />Hyves has a relatively young network,...
A detailed view on Facebook<br />General segmentation on age groups<br />Men are more dominant in the age groups on Facebo...
A detailed view on Hyves<br />General segmentation on age groups<br />Women are more dominant on Hyves (in general 46% wom...
Men on Facebook, Hyves and LinkedIn<br />Men on social networks<br />All networks have a peak in the age group 20-25(Linke...
Men on Facebook in the Netherlands<br />Men on social networks<br />The 65+ group shows that more seniors are getting onli...
Men on Hyves in the Netherlands<br />Men on social networks<br />The 65+ group equals the 60-65 group, are seniors less in...
Men on Hyves and Facebook<br />Men on social networks<br />In general Facebook offers a platform to an older generation of...
Women on Facebook, Hyves and LinkedIn<br />Women on social networks<br />Women seem to be less active on LinkedIn than on ...
Women on Facebook in the Netherlands<br />Women on social networks<br />80% of the women on Facebook are in the age groups...
Women on Hyves in the Netherlands<br />Women on social networks<br />The age groups between 10 and 40 contain 65% of the t...
Women on Hyves and Facebook<br />Women on social networks<br />In general Facebook offers a platform to an older generatio...
It seems that profiles are more complete on Facebook than on Hyves and LinkedIn<br />LinkedIn seems to be the most incompl...
Rick Mans<br />+31651210144<br />rick.mans@capgemini.com<br />http://twitter.com/rickmans<br />http://nl.linkedin.com/in/r...
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Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

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An overview of the statistics of Facebook, Hyves and LinkedIn in the Netherlands.

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Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

  1. 1. SomenumbersregardingHyves, FacebookandLinkedIn in theNetherlands<br />Rick Mans<br />Social Media Evangelist<br />
  2. 2. Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands<br />10.235.628<br />2.644.460<br />1.910.060<br />Total number of users<br />
  3. 3. The distribution of men and women differ per network<br />Almost 34% of the users on LinkedIn in the Netherlands did not specify their gender(compared to 10% on Hyves and 2.5% on Facebook)<br />
  4. 4. Distribution by age<br />General segmentation on age groups<br />Almost 20% of the users at Hyves didn’t provide information about their ageLinkedIn only has four predefined age groups. So every green bar is often a total of several age groups.<br />
  5. 5. Distribution by age in relative numbers<br />General segmentation on age groups<br />Hyves has a relatively young network, while the focus of LinkedIn seems to be between <br />25 and 35.<br />
  6. 6. A detailed view on Facebook<br />General segmentation on age groups<br />Men are more dominant in the age groups on Facebook in the Netherlands, except for users aged between 10-20.<br />
  7. 7. A detailed view on Hyves<br />General segmentation on age groups<br />Women are more dominant on Hyves (in general 46% women, 43% men per age group and 10% didn’t provide a gender)<br />
  8. 8. Men on Facebook, Hyves and LinkedIn<br />Men on social networks<br />All networks have a peak in the age group 20-25(LinkedIn has a big peak in the 30-35 group which is the total of the 2-30 group and the 30-35 group)<br />
  9. 9. Men on Facebook in the Netherlands<br />Men on social networks<br />The 65+ group shows that more seniors are getting online, it is bigger group than the 60-65 group<br />
  10. 10. Men on Hyves in the Netherlands<br />Men on social networks<br />The 65+ group equals the 60-65 group, are seniors less interested in Hyves?<br />
  11. 11. Men on Hyves and Facebook<br />Men on social networks<br />In general Facebook offers a platform to an older generation of men<br />
  12. 12. Women on Facebook, Hyves and LinkedIn<br />Women on social networks<br />Women seem to be less active on LinkedIn than on other social networks<br />
  13. 13. Women on Facebook in the Netherlands<br />Women on social networks<br />80% of the women on Facebook are in the age groups between 10 and 40<br />
  14. 14. Women on Hyves in the Netherlands<br />Women on social networks<br />The age groups between 10 and 40 contain 65% of the total women on Hyves<br />
  15. 15. Women on Hyves and Facebook<br />Women on social networks<br />In general Facebook offers a platform to an older generation of women<br />
  16. 16. It seems that profiles are more complete on Facebook than on Hyves and LinkedIn<br />LinkedIn seems to be the most incomplete, however age and gender might not be that important on this network (you might be looking for a new job on this network, not for the love of your life)<br />Hyves is mainly dominated by women and Facebook by men<br />In general Facebook has an older audience, including an uptake in the 65+ group<br />The 65+ group on Facebook is more than in other groups dominated by men (60% men vs 40% women)<br />35% of the users on Facebook provided information about their relationship versus 29% on Hyves<br />What do these numbers tell us?<br />Final thoughts<br />
  17. 17. Rick Mans<br />+31651210144<br />rick.mans@capgemini.com<br />http://twitter.com/rickmans<br />http://nl.linkedin.com/in/rickmans <br />

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