SomenumbersregardingHyves, FacebookandLinkedIn in theNetherlands<br />Rick Mans<br />Social Media Evangelist<br />
Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands<br />10.235.628<br />2.644.460<br />1.910....
The distribution of men and women differ per network<br />Almost 34% of the users on LinkedIn in the Netherlands did not s...
Distribution by age<br />General segmentation on age groups<br />Almost 20% of the users at Hyves didn’t provide informati...
Distribution by age in relative numbers<br />General segmentation on age groups<br />Hyves has a relatively young network,...
A detailed view on Facebook<br />General segmentation on age groups<br />Men are more dominant in the age groups on Facebo...
A detailed view on Hyves<br />General segmentation on age groups<br />Women are more dominant on Hyves (in general 46% wom...
Men on Facebook, Hyves and LinkedIn<br />Men on social networks<br />All networks have a peak in the age group 20-25(Linke...
Men on Facebook in the Netherlands<br />Men on social networks<br />The 65+ group shows that more seniors are getting onli...
Men on Hyves in the Netherlands<br />Men on social networks<br />The 65+ group equals the 60-65 group, are seniors less in...
Men on Hyves and Facebook<br />Men on social networks<br />In general Facebook offers a platform to an older generation of...
Women on Facebook, Hyves and LinkedIn<br />Women on social networks<br />Women seem to be less active on LinkedIn than on ...
Women on Facebook in the Netherlands<br />Women on social networks<br />80% of the women on Facebook are in the age groups...
Women on Hyves in the Netherlands<br />Women on social networks<br />The age groups between 10 and 40 contain 65% of the t...
Women on Hyves and Facebook<br />Women on social networks<br />In general Facebook offers a platform to an older generatio...
It seems that profiles are more complete on Facebook than on Hyves and LinkedIn<br />LinkedIn seems to be the most incompl...
Rick Mans<br />+31651210144<br />rick.mans@capgemini.com<br />http://twitter.com/rickmans<br />http://nl.linkedin.com/in/r...
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Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

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An overview of the statistics of Facebook, Hyves and LinkedIn in the Netherlands.

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  • Good day. It’s my pleasure meeting you, and that you enjoying your day? Can you allowed me to introduce my self to you. My name is Kine Gaye . I will like to get acquainted with you. please I'll be glad if you write to me or send your email address direct at my private email address (kinegaye00@hotmail.com) because i have some important thing i will like to discuss with you privately. Hope to hear from you soon. Kine.
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  • Ik heb die ervaring (ook) niet echt bij mijn contacten op FB, Twitter, Hyves, ... maar ik kan me er ergens wel iets bij voorstellen. Hoewel met alle foto's er bij het de invloed wel weer wat verzwakt.
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  • Interessante observatie Sanne, waar heb je deze informatie vandaan?
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  • Ik vertrouw cijfers over geslacht nooit. Veel vrouwen vullen liever in dat ze man zijn, dan dat ze niet willen zeggen welk geslacht ze zijn. 'zeg ik liever niet' staat namelijk voor de buitenwacht vaak toch synoniem aan vrouw zijn dus dan liever jezelf als man neerzetten. Hoeveel vrouwen dit doen weet ik natuurlijk niet.... Maar goed, verder wel mooi om wat cijfers te hebben over gebruik.
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  • Niet specifiek voor NL, zou eens moeten kijken of ik die kan vinden.
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Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

  1. 1. SomenumbersregardingHyves, FacebookandLinkedIn in theNetherlands<br />Rick Mans<br />Social Media Evangelist<br />
  2. 2. Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands<br />10.235.628<br />2.644.460<br />1.910.060<br />Total number of users<br />
  3. 3. The distribution of men and women differ per network<br />Almost 34% of the users on LinkedIn in the Netherlands did not specify their gender(compared to 10% on Hyves and 2.5% on Facebook)<br />
  4. 4. Distribution by age<br />General segmentation on age groups<br />Almost 20% of the users at Hyves didn’t provide information about their ageLinkedIn only has four predefined age groups. So every green bar is often a total of several age groups.<br />
  5. 5. Distribution by age in relative numbers<br />General segmentation on age groups<br />Hyves has a relatively young network, while the focus of LinkedIn seems to be between <br />25 and 35.<br />
  6. 6. A detailed view on Facebook<br />General segmentation on age groups<br />Men are more dominant in the age groups on Facebook in the Netherlands, except for users aged between 10-20.<br />
  7. 7. A detailed view on Hyves<br />General segmentation on age groups<br />Women are more dominant on Hyves (in general 46% women, 43% men per age group and 10% didn’t provide a gender)<br />
  8. 8. Men on Facebook, Hyves and LinkedIn<br />Men on social networks<br />All networks have a peak in the age group 20-25(LinkedIn has a big peak in the 30-35 group which is the total of the 2-30 group and the 30-35 group)<br />
  9. 9. Men on Facebook in the Netherlands<br />Men on social networks<br />The 65+ group shows that more seniors are getting online, it is bigger group than the 60-65 group<br />
  10. 10. Men on Hyves in the Netherlands<br />Men on social networks<br />The 65+ group equals the 60-65 group, are seniors less interested in Hyves?<br />
  11. 11. Men on Hyves and Facebook<br />Men on social networks<br />In general Facebook offers a platform to an older generation of men<br />
  12. 12. Women on Facebook, Hyves and LinkedIn<br />Women on social networks<br />Women seem to be less active on LinkedIn than on other social networks<br />
  13. 13. Women on Facebook in the Netherlands<br />Women on social networks<br />80% of the women on Facebook are in the age groups between 10 and 40<br />
  14. 14. Women on Hyves in the Netherlands<br />Women on social networks<br />The age groups between 10 and 40 contain 65% of the total women on Hyves<br />
  15. 15. Women on Hyves and Facebook<br />Women on social networks<br />In general Facebook offers a platform to an older generation of women<br />
  16. 16. It seems that profiles are more complete on Facebook than on Hyves and LinkedIn<br />LinkedIn seems to be the most incomplete, however age and gender might not be that important on this network (you might be looking for a new job on this network, not for the love of your life)<br />Hyves is mainly dominated by women and Facebook by men<br />In general Facebook has an older audience, including an uptake in the 65+ group<br />The 65+ group on Facebook is more than in other groups dominated by men (60% men vs 40% women)<br />35% of the users on Facebook provided information about their relationship versus 29% on Hyves<br />What do these numbers tell us?<br />Final thoughts<br />
  17. 17. Rick Mans<br />+31651210144<br />rick.mans@capgemini.com<br />http://twitter.com/rickmans<br />http://nl.linkedin.com/in/rickmans <br />

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