Social Media - Welcome to the Dark Side

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  • 1. Social MediaWelcome to the dark sideAugust 2011 – Rick Mans – Social Media Lead
  • 2. Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
  • 3. The dark side hasalways been there
  • 4. Consumers ahead of business
  • 5. Cost savings
  • 6. Increase Margins
  • 7. Increaserevenues
  • 8. Impactingbusiness goals
  • 9. CrowdSourcing
  • 10. CrimeSourcing
  • 11. Flash Mob
  • 12. Flash Buyout
  • 13. Flash Rob
  • 14. ArtificialArtifical intelligence
  • 15. Arab Spring
  • 16. Arab Spring
  • 17. ArtificialArtifical intelligence
  • 18. At least theyare not giving it away
  • 19. Your dataIs out there
  • 20. Your dataIs out there
  • 21. Your dataIs out there
  • 22. Let your friendsknow where you are
  • 23. Let your friendsknow where you are
  • 24. Let your friends knowwhere you areThe Montreal Gazette - Sep 22, 1983
  • 25. Let your friendsknow where you are
  • 26. Fast food check ins.
  • 27. Or amarried man
  • 28. Or who isposting on your account
  • 29. Negativesentiments
  • 30. Results ofnegative sentiments
  • 31. Results ofnegative sentiments
  • 32. Minority report
  • 33. Minority report
  • 34. Overcome thedark side
  • 35. Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
  • 36. Articles mentioned in this presentationThe Rise of Crime-Sourcinghttp://www.forbes.com/sites/oreillymedia/2011/10/03/the-rise-of-crime-sourcing/Store Buyouthttp://www.storebuyout.com/My Starbucks ideahttp://mystarbucksidea.force.com/Flash robs invade Canadahttp://www.thestar.com/news/canada/article/1034739--flash-robs-invade-canadaT-Mobile Sing-along Trafalgar Squarehttp://www.youtube.com/watch?v=orukqxeWmM0Mechanical Turkhttps://www.mturk.com/mturk/welcomeKuwaiti released after spending 3 months in prison for a tweethttp://thenextweb.com/me/2011/09/28/kuwaiti-released-after-spending-3-months-in-prison-for-a-tweet/Egyptian sentenced to 3 years in prison for Facebook postshttp://thenextweb.com/me/2011/10/22/egyptian-sentenced-to-3-years-in-prison-for-facebook-posts/A Face is Exposed for AOL Searcher No. 4417749http://www.nytimes.com/2006/08/09/technology/09aol.html?pagewanted=all
  • 37. Articles mentioned in this presentationActress Sues Amazon for Publishing Her Agehttp://www.wired.com/threatlevel/2011/10/actress-sues-amazon/Foursquarehttp://foursquare.comPlease Rob Mehttp://pleaserobme.comPhone could alert burglarshttp://news.google.com/newspapers?nid=1946&dat=19830922&id=-E01AAAAIBAJ&sjid=ebkFAAAAIBAJ&pg=4536,715349Dilberthttp://dilbert.com/strips/comic/2011-05-27/Syrian lesbian blogger is revealed conclusively to be a married manhttp://www.guardian.co.uk/world/2011/jun/13/syrian-lesbian-blogger-tom-macmasterAn Idiots Guide to Hijacking Facebook Profileshttp://www.theatlanticwire.com/technology/2010/10/an-idiot-s-guide-to-hijacking-facebook-profiles/22549/Wallmachinehttp://thewallmachine.com/Doodsbedreiging.nlhttp://www.doodsbedreiging.nl/
  • 38. Articles mentioned in this presentationThe 13 Craziest Deaths Caused by Social Mediahttp://www.ranker.com/list/the-13-craziest-deaths-caused-by-social-media/whitney-milamTwitter joke led to Terror Act arrest and airport banhttp://www.independent.co.uk/news/uk/home-news/twitter-joke-led-to-terror-act-arrest-and-airport-life-ban-1870913.htmlFacebook riot calls earn men four-year jail terms amid sentencing outcryhttp://www.guardian.co.uk/uk/2011/aug/16/facebook-riot-calls-men-jailedGoogle puts a price on privacyhttp://searchengineland.com/google-puts-a-price-on-privacy-98029
  • 39. If you liked this presentation, you might like this content as wellRick Mans & Joël van Gogh - Social Business Transformation How customers change your enterprise DNAhttp://www.nl.capgemini.com/expertise/publicaties/social-business-transformation/