SlideShare a Scribd company logo
1 of 45
Download to read offline
Social Media – Social CRM – What is in it for you,[object Object],Rick Mans - Social Media Evangelist,[object Object]
The Perfect Storm has changed Business Focus,[object Object],Business has been hit  with;,[object Object],[object Object]
Globalisation of Competition
Commoditisation of  key Activities
Customisation requirements for Products
Expectations for new levels of online Servicesand then there is the Technology ,[object Object],impacts around;,[object Object],[object Object]
Social Collaboration and Networks
The arrival of ‘The Cloud’
etc …..,[object Object]
Technology and social factors have converged over the past few years to create a phenomenon called social computing,[object Object],TECHNOLOGY,[object Object],[object Object]
Simple devices that anyone can operate.SOCIAL CHANGE,[object Object],[object Object]
Younger techno savvy generations pioneer the use of personal networks and viral communication.Source: Forrester (2006) – Social Computing.,[object Object]
Internet statistics,[object Object],100 billion– The number clicks per day,[object Object],55 trillion– links on the Internet,[object Object],5% - The percentage of globalelectricityusedfor the Internet,[object Object],90 trillion – The number of emails sent in 2009,[object Object],81% – The percentage of emails that were spam.,[object Object],200 billion – The number of spam emails per day (assuming 81% are spam).,[object Object],1 million - IM messages per second,[object Object],8 terabytes– Traffic per seconde,[object Object],234 million – The number of websites as of December 2009.,[object Object],47 million – Added websites in 2009.,[object Object]
Social Media statistics,[object Object],24 – Hours of video uploaded every minute onto YouTube,[object Object],600k -  new members on Facebook per day,[object Object],900.000  -The number of blogs posts put up every day,[object Object],700 million – The number of photos  uploaded per day on Facebook,[object Object],400 million – People on Facebook.,[object Object],50% – Percentage of Facebook users that log in every day.,[object Object],500,000 – The number of active Facebook applications.,[object Object],84% – Percent of social network sites with more women than men.,[object Object],1,73 billion – Internet users worldwide (September 2009).,[object Object],18% – Increase in Internet users since the previous year.,[object Object],126 million – The number of blogs on the Internet (as tracked by BlogPulse).,[object Object],27.3 million – Number of tweets on Twitter per day (November, 2009),[object Object],57% – Percentage of Twitter’s user base located in the United States.,[object Object],4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).,[object Object],1800 – only this many people are following Rick Mans,[object Object]
The Intelligence is in the Connections,[object Object],Intelligent Web,[object Object],Web OS,[object Object],Web 4.0 ,[object Object],Semantic Web,[object Object],      2018,[object Object],Intelligent personal agents,[object Object],Real-Time Web,[object Object],Web 3.0 ,[object Object],Natural Language Search,[object Object],SWRL,[object Object],Activity streams,[object Object],2009,[object Object],OWL,[object Object],SPARQL,[object Object],Lifestreaming,[object Object],AJAX,[object Object],OpenID,[object Object],Semantic Search,[object Object],Social Web,[object Object],Microblogging,[object Object],Widgets,[object Object],ATOM,[object Object],RSS,[object Object],RDF,[object Object],Mashups,[object Object],P2P,[object Object],Memetrackers,[object Object],Office 2.0,[object Object],Web 2.0 ,[object Object],Javascript,[object Object],Flash,[object Object],SOAP,[object Object],Virtual worlds,[object Object],Blogging,[object Object],XML,[object Object],Social Media,[object Object],1999,[object Object],The Web,[object Object],Java,[object Object],HTML,[object Object],Social Networks,[object Object],SaaS,[object Object],Connections between Information,[object Object],HTTP,[object Object],Wikis,[object Object],Directory Portals,[object Object],VR,[object Object],Online Services,[object Object],Keyword Search,[object Object],Lightweight Collaboration,[object Object],Web 1.0 ,[object Object],Websites,[object Object],BBS,[object Object],Gopher,[object Object],1989,[object Object],SQL,[object Object],MacOS,[object Object],Consumer online services,[object Object],The Desktop,[object Object],Groupware,[object Object],SGML,[object Object],Multimedia ,[object Object],CDROMs,[object Object],Databases,[object Object],Windows,[object Object],File Servers,[object Object],The Internet,[object Object],PC Era,[object Object],Email,[object Object],IRC,[object Object],1977,[object Object],FTP,[object Object],USENET,[object Object],PC’s,[object Object],File Systems,[object Object],Connections between people,[object Object]
Social Media – Social CRM – What is in it for you
Social Media – Social CRM – What is in it for you
Social Media – Social CRM – What is in it for you
Social Media – Social CRM – What is in it for you
Social Media – Social CRM – What is in it for you
Social Media – Social CRM – What is in it for you
It seems to be like Pink Floyd lyrics: It can mean different things to different people, depending on your state of mind,[object Object],Kevin Maney,[object Object]
Human interaction in a virtual world,[object Object],For me Social Media is,[object Object]
who are you?,[object Object],http://www.flickr.com/photos/greenboy/416052683/,[object Object]
A newgeneration,[object Object],Generation Y, The Millenials, Digital Natives… the futuregenerations are infinatelyconnected, born and raised digital, and favourvaluessuch as connectedness / community, environmentalawareness,  authenticity, freedom and friendshipabove all else. ,[object Object],What does thismeanfor a company,[object Object],Cut and paste Generation: Today’syouthcreatetheirownauthenticstylebutcombining different styles.,[object Object],Generation Search: S=searching and sharing, E=equilibrium, A=achieving, R=rules, C=commitment, H=harmony.,[object Object],Digitale Generatie: Todaysyouth … Jongeren van nu vinden het leven in de virtuele wereld even vanzelfsprekend als daarbuiten; de eerste generatie die opgroeit met digitale media.,[object Object],My Media Generation:  Today’syouth have threebasicneeds: community, selfexpression and personalisation; the first 'global' generationThatcancustomizeeverything to itsown taste and wants. ,[object Object],Generatie Einstein: Todaysyouth is smarter, stronger and more social: the firstpositivegeneration! ,[object Object]
Generation V,[object Object],Generation Virtual is used to describe a growing online culture in which people participate, often anonymously, through personas in a flat, virtual environment. Generation Virtual is not defined by age, gender, social demographics or geographic location. It is based on demonstrated accomplishments (merit) and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.,[object Object],The Business Impact of Social Computing on Marketing and 'Generation Virtual‘ – ,[object Object],Gartner ID Number: G00158087 ,[object Object]
Or in a more visual wayMultiple Online Personas,[object Object],gender,[object Object],accomplishments,[object Object],demonstrated achievement,[object Object],use of ,[object Object],digital ,[object Object],media,[object Object],age,[object Object],social demographic,[object Object],geography,[object Object],“Twitterati”,[object Object],“Clouderati”,[object Object]
Consumerson the Web 2.0,[object Object]
Social Media – Social CRM – What is in it for you
THE END ,[object Object],OF THE WEB AS WE KNOW,[object Object],http://www.flickr.com/photos/naturalturn/3264726560/,[object Object]
The Internet and its attendant array of consumer devices, networks and content sources have fundamentally changed how customers, employees and partners expect to interact with the enterprise (Gartner CIO survey 2008/2009).,[object Object]
Internet retailing is responsible for circa 10% of total sales, this is expected to grow not shrink,[object Object]
However, social media and networks influence a very significant portion (greater than 40%) of all offline sales.,[object Object]
The Historic Focus of CRM projects vs How Customers buy thingstoday,[object Object]
Wikipediaabout CRM,[object Object],Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. ,[object Object]
Social CRM,[object Object]
Social CRM is your existing CRM plus the ability to leverage the social web and kick start, manage and ultimately automate the conversation process. Its power lies in the ability for all parts of the organisation but mostly customer services and sales/marketing teams to listen in on conversations (social voyeurism), craft compelling messages, join in on customer conversations (Twitter is being increasingly used in this context) and offer people added value information in real time.,[object Object]
Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborativeconversation in order to provide mutually beneficial value in a trusted & transparent business environment. ,[object Object],It’s the company’s response to the customer’s ownership of the conversation,[object Object]
Evolution of Organizational Mindset,[object Object],Innovation comes from one specialized source within the company (innovation group),[object Object],Frontline employees communicate targeted messages for transactional operations ,[object Object],!,[object Object],!,[object Object],!,[object Object],!,[object Object],Transaction,[object Object],Feedback,[object Object],Interaction,[object Object],Conversation,[object Object],Contribution,[object Object],Employee,[object Object],Customer,[object Object],Employees,[object Object],Customers,[object Object],[object Object]
Frontline and non frontline employees engage conversations including new customers in the context and rerouting conversations. New set of employee skills needed.,[object Object],[object Object]
Social Media – Social CRM – What is in it for you
What is in IT foryou,[object Object]
Social Media – Social CRM – What is in it for you
Building meaningfulrelationships,[object Object],Withyourfriends and colleagues,[object Object],Withpeopleyoudon’tknow (yet),[object Object],Build trust,[object Object]
Social Media – Social CRM – What is in it for you

More Related Content

More from Rick Mans

Lets put the social back into social
Lets put the social back into socialLets put the social back into social
Lets put the social back into socialRick Mans
 
11 Social Media Trends
11 Social Media Trends11 Social Media Trends
11 Social Media TrendsRick Mans
 
Social Design - Making it a better cat and mouse game - #socialbydesign
Social Design - Making it a better cat and mouse game - #socialbydesignSocial Design - Making it a better cat and mouse game - #socialbydesign
Social Design - Making it a better cat and mouse game - #socialbydesignRick Mans
 
Enterprise Social Media – The hidden treasure #socbiz2012
Enterprise Social Media – The hidden treasure #socbiz2012Enterprise Social Media – The hidden treasure #socbiz2012
Enterprise Social Media – The hidden treasure #socbiz2012Rick Mans
 
Get real with B2B Communities
Get real with B2B CommunitiesGet real with B2B Communities
Get real with B2B CommunitiesRick Mans
 
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University RotterdamSocial by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University RotterdamRick Mans
 
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11Rick Mans
 
Social Media - Welcome to the Dark Side
Social Media - Welcome to the Dark SideSocial Media - Welcome to the Dark Side
Social Media - Welcome to the Dark SideRick Mans
 
IT Spring - So this application is your friend? - Whitepaper
IT Spring - So this application is your friend? - WhitepaperIT Spring - So this application is your friend? - Whitepaper
IT Spring - So this application is your friend? - WhitepaperRick Mans
 
Social Application Rationalization - Do you like the applications you are using?
Social Application Rationalization - Do you like the applications you are using?Social Application Rationalization - Do you like the applications you are using?
Social Application Rationalization - Do you like the applications you are using?Rick Mans
 
Social Business - Guest Lecture at YES!Delft
Social Business - Guest Lecture at YES!DelftSocial Business - Guest Lecture at YES!Delft
Social Business - Guest Lecture at YES!DelftRick Mans
 
How you can harness internal social networking to achieve your goals
How you can harness internal social networking to achieve your goals How you can harness internal social networking to achieve your goals
How you can harness internal social networking to achieve your goals Rick Mans
 
Social Business Transformation - How customers change your enterprise DNA
Social Business Transformation - How customers change your enterprise DNASocial Business Transformation - How customers change your enterprise DNA
Social Business Transformation - How customers change your enterprise DNARick Mans
 
Social Business Transformation - Little surprises around every corner, but no...
Social Business Transformation - Little surprises around every corner, but no...Social Business Transformation - Little surprises around every corner, but no...
Social Business Transformation - Little surprises around every corner, but no...Rick Mans
 
Moving from under the radar into plain sight
Moving from under the radar into plain sightMoving from under the radar into plain sight
Moving from under the radar into plain sightRick Mans
 
What you can do with social media
What you can do with social mediaWhat you can do with social media
What you can do with social mediaRick Mans
 
Personal Branding - An original is always worth more than a copy
Personal Branding - An original is always worth more than a copyPersonal Branding - An original is always worth more than a copy
Personal Branding - An original is always worth more than a copyRick Mans
 
Mobile - there is an app for that
Mobile - there is an app for thatMobile - there is an app for that
Mobile - there is an app for thatRick Mans
 
Knowledge Managers: is it time to look for a new job?
Knowledge Managers: is it time to look for a new job?Knowledge Managers: is it time to look for a new job?
Knowledge Managers: is it time to look for a new job?Rick Mans
 
Communities, it is not about you. It is about them
Communities, it is not about you. It is about themCommunities, it is not about you. It is about them
Communities, it is not about you. It is about themRick Mans
 

More from Rick Mans (20)

Lets put the social back into social
Lets put the social back into socialLets put the social back into social
Lets put the social back into social
 
11 Social Media Trends
11 Social Media Trends11 Social Media Trends
11 Social Media Trends
 
Social Design - Making it a better cat and mouse game - #socialbydesign
Social Design - Making it a better cat and mouse game - #socialbydesignSocial Design - Making it a better cat and mouse game - #socialbydesign
Social Design - Making it a better cat and mouse game - #socialbydesign
 
Enterprise Social Media – The hidden treasure #socbiz2012
Enterprise Social Media – The hidden treasure #socbiz2012Enterprise Social Media – The hidden treasure #socbiz2012
Enterprise Social Media – The hidden treasure #socbiz2012
 
Get real with B2B Communities
Get real with B2B CommunitiesGet real with B2B Communities
Get real with B2B Communities
 
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University RotterdamSocial by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
 
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
 
Social Media - Welcome to the Dark Side
Social Media - Welcome to the Dark SideSocial Media - Welcome to the Dark Side
Social Media - Welcome to the Dark Side
 
IT Spring - So this application is your friend? - Whitepaper
IT Spring - So this application is your friend? - WhitepaperIT Spring - So this application is your friend? - Whitepaper
IT Spring - So this application is your friend? - Whitepaper
 
Social Application Rationalization - Do you like the applications you are using?
Social Application Rationalization - Do you like the applications you are using?Social Application Rationalization - Do you like the applications you are using?
Social Application Rationalization - Do you like the applications you are using?
 
Social Business - Guest Lecture at YES!Delft
Social Business - Guest Lecture at YES!DelftSocial Business - Guest Lecture at YES!Delft
Social Business - Guest Lecture at YES!Delft
 
How you can harness internal social networking to achieve your goals
How you can harness internal social networking to achieve your goals How you can harness internal social networking to achieve your goals
How you can harness internal social networking to achieve your goals
 
Social Business Transformation - How customers change your enterprise DNA
Social Business Transformation - How customers change your enterprise DNASocial Business Transformation - How customers change your enterprise DNA
Social Business Transformation - How customers change your enterprise DNA
 
Social Business Transformation - Little surprises around every corner, but no...
Social Business Transformation - Little surprises around every corner, but no...Social Business Transformation - Little surprises around every corner, but no...
Social Business Transformation - Little surprises around every corner, but no...
 
Moving from under the radar into plain sight
Moving from under the radar into plain sightMoving from under the radar into plain sight
Moving from under the radar into plain sight
 
What you can do with social media
What you can do with social mediaWhat you can do with social media
What you can do with social media
 
Personal Branding - An original is always worth more than a copy
Personal Branding - An original is always worth more than a copyPersonal Branding - An original is always worth more than a copy
Personal Branding - An original is always worth more than a copy
 
Mobile - there is an app for that
Mobile - there is an app for thatMobile - there is an app for that
Mobile - there is an app for that
 
Knowledge Managers: is it time to look for a new job?
Knowledge Managers: is it time to look for a new job?Knowledge Managers: is it time to look for a new job?
Knowledge Managers: is it time to look for a new job?
 
Communities, it is not about you. It is about them
Communities, it is not about you. It is about themCommunities, it is not about you. It is about them
Communities, it is not about you. It is about them
 

Recently uploaded

Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptxHansamali Gamage
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 

Recently uploaded (20)

Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 

Social Media – Social CRM – What is in it for you

Editor's Notes

  1. http://www.personalizemedia.com/the-count/
  2. http://bentremblay.com/en/versioning-the-web-web-3-0?utm_source=feedburner
  3. Source: http://www.flickr.com/photos/greenboy/416052683/In the Foursquare example we’ve talked about giving the relevant information to the right consumer. But who are they?A very valid question is whether the way we think about our customers and consumers in general is still relevant or are we seeing changes?
  4. There is a big shift in the way we think about personas on the web. Facebook has 400 million users and has recently dropped the initial focus on geographical location as foundation for your personal network.The story “from zero to hero” can become reality now based on a certain achievement or accomplishment. People become internet celebrities (e.gScoble, EsmeeDenters) or highly reputed in their community (e.g. clouderati, twitterati, followers on Twitter)However the big difference with before is that people can have very distinct personas depending on the situation. You can be a blonde babe in second life, in real life have a boring office job and lead a clan in world of warcraft or have hundred thousands of followers on Twitter. They key here is that there is a shift from focusing on the person to focus on the online persona(s).  your facebook or hyves profile is probably different than your linkedin profile. How do you put such a person in a box to target? The information you harvest from his participation in forums, might be actually irelevant to target him when he’s on facebook. Source: Gartner “The Business Impact of Social Computing on Marketing and 'Generation Virtual‘ and Gartner “How to Determine Levels of Engagement for Generation Virtual”
  5. Source: http://www.flickr.com/photos/naturalturn/3264726560/We are talkingabout web technologies, Web 2.0, etc. butit is very important that the web is nowrapidlychanging in a different kind of web that we are familiarwithforyears. The biggestgrowth of the web is not the traditional website side, butrather more under the radar. Much more ubiquiutoussippingintoour lives.Goal of thissection: smallmindset shift. Showingsomecuttingexamplesthat have not been commonlyadoptedyet.
  6. Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
  7. Drivers:Shops don’t have brochures anymore!Broadband adoptionOnline shoppingResearch onlineVisit stores to try and maybe buyWhat do my friends thinkSocial Media sites are ever more popularProposition - What if you could use the power of social networks in your dealings with your customers?
  8. http://www.slideshare.net/fhcipriani/social-crm-presentation-761225
  9. http://www.slideshare.net/fhcipriani/social-crm-presentation-761225
  10. Gary V.