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Social Media, Cloud Computing and architecture
 

Social Media, Cloud Computing and architecture

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Slides for a guest lecture on the impact of social media and cloud computing on system architecture. Key is the crown model which enables you to personalize your offerings while still using the ...

Slides for a guest lecture on the impact of social media and cloud computing on system architecture. Key is the crown model which enables you to personalize your offerings while still using the 'comply' layer with enterprise applications.

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  • Source: http://www.flickr.com/photos/johnnyvulkan/632384118/
  • Source: http://news.cnet.com/8301-19413_3-10140278-240.html
  • Source: http://aws.typepad.com/aws/2008/04/animoto---scali.html
  • Source: http://aws.typepad.com/aws/2008/04/animoto---scali.html
  • These guys at Animoto did it using Amazon Web Services.
  • A couple of nights ago one of our customers—Animoto—saw a monster spike in traffic. Animoto has a product that helps you create web videos with music and graphics. They launched a Facebook app that lets people tell their friends when they’ve uploaded a video that includes that friend. You can see the spike in traffic that this new app caused. The X axis represents time elapsed and the Y axis represents the EC2 instances launched. Because they were using AWS, Animoto didn’t have to do a thing—AWS took care of everything.
  • [details] NY Times were able to deliver this application in a couple of weeks at a cost of $240. In fact, they realized they made a mistake on their first run (off by one error on page count) and had to do the whole thing again, so the real cost was closer to $500. This is a great example of using the cloud for ad-hoc highly compute-intensive applications. [next slide]
  • A great example of AWS in the enterprise is how the NY Times took advantage of the cloud for a special project. [details] [next slide]
  • Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
  • http://www.personalizemedia.com/the-count/
  • So having this hugely distributed Internet where you users are scattered over multiple services and website. How do you look at the concept of identity? It’s a LOT to ask a user to create YET ANOTHER account on your site. However, if the user is willing to do so, it means that he/she is assuming that they will get something out of it. You have a couple of standards that are emerging for online identity management: OpenID, oAuth, etc. However, the real gems are in the social graph: i.e. access to your friends, to your photos, to your profile information, etc. You see many sites now using identity providers from e.g. Facebook as the authentication mechanism and store extra information locally on the server. Other examples: Watchmen movie, BlueRay version: connect via FB Connect with your friends and watch together and chat GirlsGuideTo: the only way to connect is FB Connect. Actually some kind of social network that leverages another social network
  • In examining the factors that are driving the need to ‘do things differently’ and to ‘do different things’ it is immediately obvious that the factors are all part of external market issues crossing the boundary in one form or another to impact our enterprise. However good we are with internal administration and cost management by the use of Information Technology it cannot be enough to tackle these drivers which call for real ‘innovative’ change.
  • Against the back ground of traditional Information Technology its often hard to make sense of all the new things happening. The changes started a couple of years back with the introduction of Web 2.0 internally into Front Office situations to support some very different requirements around people, communication and collaboration. Its not only where and how it is used that makes Web 2.0 different its also the technology itself which shares very little in common with traditional IT applications. In fact many major elements are exactly reversed; ie loose coupled to tight coupled, stateless to state full, etc. Not surprisingly many enterprises are still struggling to understand what role Web 2.0 should be playing and how it should be integrated with their existing IT systems. However in addition there is
  • Stuff
  • So what are the impacts on the business operating model ? does the organization have a sourcing and purchasing process that enables it to utilize a On-demand operating model ? How can the organization get assurance for the security of the cloud service if the use of multi-tenancy and Transparency becomes features of a cloud based service? How can the benefits of a shared power be maintained while security and control is still available.
  • APaaS (Application Platform as a Service
  • Copyright © 2009 Capgemini. All rights reserved.
  • What you want is to be able to focus on these hard things that differentiate your business.
  • Barriers falling. Energy, time and dollars can shift to differentiated ideas

Social Media, Cloud Computing and architecture Social Media, Cloud Computing and architecture Presentation Transcript