Social Media, Cloud Computing and architecture
•Download as PPT, PDF•
27 likes•4,969 views
Slides for a guest lecture on the impact of social media and cloud computing on system architecture. Key is the crown model which enables you to personalize your offerings while still using the 'comply' layer with enterprise applications.
![[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (8)
Similar to Social Media, Cloud Computing and architecture
Similar to Social Media, Cloud Computing and architecture (20)
More from Rick Mans
More from Rick Mans (20)
Recently uploaded
Recently uploaded (20)
Social Media, Cloud Computing and architecture
- 4. Imagine Monday: 25 000 users Tuesday: 50 000 users Thursday: 250 000 users
- 5. Imagine Monday: 50-100 servers Tuesday: 400 servers Wednesday: 900 servers Friday: 3400 servers
- 7. Cloud Power Animoto and Amazon EC2 Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled up and down to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances
- 8. 4 TB Data 100 Nodes 11 Million PDFs 100 instances x 24 hours x $0.10 / Hr = $240
- 10. The Internet and its attendant array of consumer devices, networks and content sources have fundamentally changed how customers, employees and partners expect to interact with the enterprise (Gartner CIO survey 2008/2009).
- 12. The switch Publishing is complex and limited to few traditional media and online merchants Value is created by aggregating content (portals) Easy and free publication for all Value is generated by tools allowing to publish easily Mainly narrow band Mainly Broadband 2004 2005 Traditional media Alternative media Google search Flickr Wikipedia netvibes Web 1.0 Web 2.0 Broadband is (becoming) a right in Spain and Finland
- 21. This is your new intranet
- 22. Identity? Facebook Connect! It’s the social graph that counts!
- 24. NEW ORGANISATIONAL PARADIGMS HOW BUSINESS TECHNOLOGY IS CHANGING COMPANIES SOCIAL(ISM)? COMMUNAL ASPECTS OF DIGITAL CULTURE TECHNOLOGY FUELED CHANGE THE FUTURE OF PRODUCT AND SERVICE MARKETING & SALES
- 25. So its not just Traditional IT; there are new technologies too People Internal External Applications Computers Web Services
- 28. The architecture “stack” is bigger now
- 30. Capgemini’s Crown model Pressure for Business Change Pressure for IT Stability Comply The Enterprise Transactions and Data; ERP and Legacy Applications Organize The use of SOA to achieve cohesive executions Differentiate A Business Manager’s Customizable Solution Personalize An Individual’s use of the capabilities of Web 2.0
- 31. A Services Governance Model – with the Business! Business and Technology Architecture Governance Model Personalise An Individual’s capability to choose their ‘experience’ in how they wish to ‘Interact’ and ‘collaborate’ Differentiate A Manager’s capability to build locally unique ‘differentiating’ capabilities both externally and internally Organise (SOA) Common, shared core processes that support each differentiated offer above, and connect to transactional IT applications below Comply (ERP, etc.) Traditional Enterprise Applications with organised procedures and data integrity, keeping compliant business results Loose Coupled Business Technology SOA the coupling layer between both Tight Coupled Information Technology
- 32. There is an Interesting Inversion in this … Business and Technology Architecture Governance Model Personalise An Individual’s capability to choose their ‘experience’ in how they wish to ‘Interact’ and ‘collaborate’ Differentiate A Manager’s capability to build locally unique ‘differentiating’ capabilities both externally and internally Organise (SOA) Common, shared core processes that support each differentiated offer above, and connect to transactional IT applications below Comply (ERP, etc.) Traditional Enterprise Applications with organised procedures and data integrity, keeping compliant business results Loose Coupled Business Technology SOA the coupling layer between both Tight Coupled Information Technology Cost or Value? $1 $2 $3 Margin $1 $2 $3 Revenue
- 33. What the heck are Mashups? An enterprise mashup is a custom application rapidly assembled by (or in close collaboration with) business users in short timescales to meet immediate business needs. Typically, they combine data, functionality or processes from multiple existing internal or external IT assets to create innovative business value. An enterprise mashup platform is software infrastructure that provides tools to rapidly assemble widgets in a visual environment thereby allowing easy combination of data, functionality and processes, even by business users.
- 35. Impacts on the business operating model Infrastructure-as-a-Service (IaaS) Platform-as-a-Service (PaaS) Software-as-a-Service (SaaS) Business Process Outsourcing (BPO) Internal Software + Service & traditional outsourcing E.g. Finance BPO, Payroll Their people, process, application, platform + Infrastructure E.g. Salesforce.com, Google Apps Their application, platform & Infrastructure Yourpeople, process and operation E.g. Force.com, Gigaspaces & Appistry Their platform & Infrastructure Your application, people & process E.g. Amazon Web Services Their infrastructure, operations & support Your application, platform & processes You own everything Infrastructure, platform, app’s & process. Contract parts of activities to partners Commoditisation Degree of control A balance of Control and Standardization
- 36. Types of Multitenancy in the Cloud App App App Application Host In Cloud IaaS / PaaS Create Own IP Version of App Multi-Tenant Reseller Model Resell Multiple Versions of IP App App Application Host In Cloud IaaS / PaaS POC – 1 App Latency Speed Response Multi-Tenant Infrastructure Sustain Model Move over Groups of Apps Applications & Infrastructure Maintenance Portfolio Assessment & Migration
- 37. Types of Multitenancy in the Cloud App Application Host In Cloud SaaS Multiple Tenants Of the single Application PaaS API Multi-Tenant Software Usage Model Multiple Tenant versions Meta Model conversion App App Application Host In Cloud IaaS / PaaS Multi-Tenant Application instances Model Multiple OS VMIs of App
- 38. Transparency : the provisioning boundary shifts in the Cloud to a shared model increasing security needs Device Network IP/MAC Auth ID App OS Image Physical Server URL TCP/IP SaaS PaaS IaaS APaaS Provision level Abstraction Increased Shared Exposure + Increased Physical Boundaries Domain ID
- 39. Monitoring becomes more important
- 41. The Required Future Business Model
- 42. The Architecture over a PaaS delivering by SaaS Degree of Ready Built PDFA
- 52. The Capacity Planning Nightmare Infrastructure Cost $ time Large Capital Expenditure Irate calls from senior managment Traditional Hardware Actual Demand Cloud Computing Predicted Demand
- 54. Rick Mans [email_address] +31 6 512 10 144 http://twitter.com/rickmans http://www.linkedin.com/in/rickmans
Editor's Notes
- Source: http://www.flickr.com/photos/johnnyvulkan/632384118/
- Source: http://news.cnet.com/8301-19413_3-10140278-240.html
- Source: http://aws.typepad.com/aws/2008/04/animoto---scali.html
- Source: http://aws.typepad.com/aws/2008/04/animoto---scali.html
- These guys at Animoto did it using Amazon Web Services.
- A couple of nights ago one of our customers—Animoto—saw a monster spike in traffic. Animoto has a product that helps you create web videos with music and graphics. They launched a Facebook app that lets people tell their friends when they’ve uploaded a video that includes that friend. You can see the spike in traffic that this new app caused. The X axis represents time elapsed and the Y axis represents the EC2 instances launched. Because they were using AWS, Animoto didn’t have to do a thing—AWS took care of everything.
- [details] NY Times were able to deliver this application in a couple of weeks at a cost of $240. In fact, they realized they made a mistake on their first run (off by one error on page count) and had to do the whole thing again, so the real cost was closer to $500. This is a great example of using the cloud for ad-hoc highly compute-intensive applications. [next slide]
- A great example of AWS in the enterprise is how the NY Times took advantage of the cloud for a special project. [details] [next slide]
- Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
- http://www.personalizemedia.com/the-count/
- So having this hugely distributed Internet where you users are scattered over multiple services and website. How do you look at the concept of identity? It’s a LOT to ask a user to create YET ANOTHER account on your site. However, if the user is willing to do so, it means that he/she is assuming that they will get something out of it. You have a couple of standards that are emerging for online identity management: OpenID, oAuth, etc. However, the real gems are in the social graph: i.e. access to your friends, to your photos, to your profile information, etc. You see many sites now using identity providers from e.g. Facebook as the authentication mechanism and store extra information locally on the server. Other examples: Watchmen movie, BlueRay version: connect via FB Connect with your friends and watch together and chat GirlsGuideTo: the only way to connect is FB Connect. Actually some kind of social network that leverages another social network
- In examining the factors that are driving the need to ‘do things differently’ and to ‘do different things’ it is immediately obvious that the factors are all part of external market issues crossing the boundary in one form or another to impact our enterprise. However good we are with internal administration and cost management by the use of Information Technology it cannot be enough to tackle these drivers which call for real ‘innovative’ change.
- Against the back ground of traditional Information Technology its often hard to make sense of all the new things happening. The changes started a couple of years back with the introduction of Web 2.0 internally into Front Office situations to support some very different requirements around people, communication and collaboration. Its not only where and how it is used that makes Web 2.0 different its also the technology itself which shares very little in common with traditional IT applications. In fact many major elements are exactly reversed; ie loose coupled to tight coupled, stateless to state full, etc. Not surprisingly many enterprises are still struggling to understand what role Web 2.0 should be playing and how it should be integrated with their existing IT systems. However in addition there is
- Stuff
- So what are the impacts on the business operating model ? does the organization have a sourcing and purchasing process that enables it to utilize a On-demand operating model ? How can the organization get assurance for the security of the cloud service if the use of multi-tenancy and Transparency becomes features of a cloud based service? How can the benefits of a shared power be maintained while security and control is still available.
- APaaS (Application Platform as a Service
- Copyright © 2009 Capgemini. All rights reserved.
- What you want is to be able to focus on these hard things that differentiate your business.
- Barriers falling. Energy, time and dollars can shift to differentiated ideas