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Social Design Thinking - #getsocial11

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  • 1. Social Design ThinkingNovember 2011
  • 2. Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
  • 3. We’re not inWonderland anymore, Alice
  • 4. Consumers ahead of business
  • 5. Cost savings
  • 6. IncreaseMargins
  • 7. Increaserevenues
  • 8. Impactingbusiness goals
  • 9. It is not yet another silo
  • 10. EvangelistPassionate Integrated user Loyal contributorActive Supporter Visiting fanPassive Viewer Outsider
  • 11. SMILE Activities • Help customers and let customers help themselves and others Supporting • Ensure there is a platform for them where they can find you, the brand, and other customers • Integrate customer feedback and input in your product cycles Meshing • Create a place where customers can provide input on your product and where they can see the result. • Start solving real world problems Interacting • Create an environment that promotes and enables co creation • Use a platform in which you can interact with your customers • Doing web care is a good way to get to know what is said about your products Listening • Give customers a platform on which they can share their thoughts. • Provide customers a home base with tools so they can promote you / your products Evangelizing • Create easy promotion kits that can be reused over and over again.
  • 12. Overview Social Transformation Strategies
  • 13. Business Areas impacted bySocial Transformation Strategies
  • 14. Design principles
  • 15. Candy isMagical
  • 16. Social Design Thinking
  • 17. Participation on Scale
  • 18. Asynchronicity
  • 19. Relevance
  • 20. Trust
  • 21. Sharing
  • 22. Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com