Social Design Thinking - #getsocial11

Social Design ThinkingNovember 2011

Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com

We’re not inWonderland anymore, Alice

Consumers ahead of business

Cost savings

IncreaseMargins

Increaserevenues

Impactingbusiness goals

It is not yet another silo

EvangelistPassionate Integrated user Loyal contributorActive Supporter Visiting fanPassive Viewer Outsider

SMILE Activities • Help customers and let customers help themselves and others Supporting • Ensure there is a platform for them where they can find you, the brand, and other customers • Integrate customer feedback and input in your product cycles Meshing • Create a place where customers can provide input on your product and where they can see the result. • Start solving real world problems Interacting • Create an environment that promotes and enables co creation • Use a platform in which you can interact with your customers • Doing web care is a good way to get to know what is said about your products Listening • Give customers a platform on which they can share their thoughts. • Provide customers a home base with tools so they can promote you / your products Evangelizing • Create easy promotion kits that can be reused over and over again.

Overview Social Transformation Strategies

Business Areas impacted bySocial Transformation Strategies

Design principles

Candy isMagical

Social Design Thinking

Participation on Scale

Asynchronicity

Relevance

Sharing

Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com

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Social Design Thinking - #getsocial11

by Rick Mans

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