Social Design Thinking
November 2011
Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
We’re not in
Wonderland
anymore,
Alice
Consumers
ahead of
business
Cost savings
Increase
Margins
Increase
revenues
Impacting
business goals
It is not yet
another
silo
Supporter
Visiting fan
Viewer
Loyal
contributor
Integrated user
Evangelist
Outsider
PassionateActivePassive
SMILE Activities
Supporting
Meshing
Interacting
Listening
• Help customers and let customers help themselves and others
• ...
Overview Social Transformation Strategies
Business Areas impacted by
Social Transformation Strategies
Design principles
Candy is
Magical
Social Design Thinking
Participation on Scale
Asynchronicity
Relevance
Trust
Sharing
Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Social Design Thinking - #getsocial11
Upcoming SlideShare
Loading in...5
×

Social Design Thinking - #getsocial11

2,960

Published on

Published in: Business, Technology

Social Design Thinking - #getsocial11

  1. 1. Social Design Thinking November 2011
  2. 2. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com
  3. 3. We’re not in Wonderland anymore, Alice
  4. 4. Consumers ahead of business
  5. 5. Cost savings
  6. 6. Increase Margins
  7. 7. Increase revenues
  8. 8. Impacting business goals
  9. 9. It is not yet another silo
  10. 10. Supporter Visiting fan Viewer Loyal contributor Integrated user Evangelist Outsider PassionateActivePassive
  11. 11. SMILE Activities Supporting Meshing Interacting Listening • Help customers and let customers help themselves and others • Ensure there is a platform for them where they can find you, the brand, and other customers • Integrate customer feedback and input in your product cycles • Create a place where customers can provide input on your product and where they can see the result. • Start solving real world problems • Create an environment that promotes and enables co creation • Use a platform in which you can interact with your customers • Doing web care is a good way to get to know what is said about your products • Give customers a platform on which they can share their thoughts. Evangelizing • Provide customers a home base with tools so they can promote you / your products • Create easy promotion kits that can be reused over and over again.
  12. 12. Overview Social Transformation Strategies
  13. 13. Business Areas impacted by Social Transformation Strategies
  14. 14. Design principles
  15. 15. Candy is Magical
  16. 16. Social Design Thinking
  17. 17. Participation on Scale
  18. 18. Asynchronicity
  19. 19. Relevance
  20. 20. Trust
  21. 21. Sharing
  22. 22. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×