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Social Design Thinking - #getsocial11

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Social Design Thinking - #getsocial11 Social Design Thinking - #getsocial11 Presentation Transcript

  • Social Design ThinkingNovember 2011
  • Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
  • We’re not inWonderland anymore, Alice
  • Consumers ahead of business
  • Cost savings
  • IncreaseMargins
  • Increaserevenues
  • Impactingbusiness goals
  • It is not yet another silo
  • EvangelistPassionate Integrated user Loyal contributorActive Supporter Visiting fanPassive Viewer Outsider
  • SMILE Activities • Help customers and let customers help themselves and others Supporting • Ensure there is a platform for them where they can find you, the brand, and other customers • Integrate customer feedback and input in your product cycles Meshing • Create a place where customers can provide input on your product and where they can see the result. • Start solving real world problems Interacting • Create an environment that promotes and enables co creation • Use a platform in which you can interact with your customers • Doing web care is a good way to get to know what is said about your products Listening • Give customers a platform on which they can share their thoughts. • Provide customers a home base with tools so they can promote you / your products Evangelizing • Create easy promotion kits that can be reused over and over again.
  • Overview Social Transformation Strategies
  • Business Areas impacted bySocial Transformation Strategies
  • Design principles
  • Candy isMagical
  • Social Design Thinking
  • Participation on Scale
  • Asynchronicity
  • Relevance
  • Trust
  • Sharing
  • Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com