• Help customers and let customers help themselves and others
• Ensure there is a platform for them where they can find you, the brand, and
• Integrate customer feedback and input in your product cycles
• Create a place where customers can provide input on your product and where
they can see the result.
• Start solving real world problems
• Create an environment that promotes and enables co creation
• Use a platform in which you can interact with your customers
• Doing web care is a good way to get to know what is said about your products
• Give customers a platform on which they can share their thoughts.
• Provide customers a home base with tools so they can promote you / your
• Create easy promotion kits that can be reused over and over again.