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Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
 

Social by Design - Slides for Guest Lecture Erasmus University Rotterdam

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    Social by Design - Slides for Guest Lecture Erasmus University Rotterdam Social by Design - Slides for Guest Lecture Erasmus University Rotterdam Presentation Transcript

    • Social By DesignRick Mans
    • Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
    • Ten Year Computing Cycles10X more users with each cycle 2010 s Social 2000 s Mobile Revolution 1990 s Cloud 1980 s Desktop Computing Client/Server Cloud 1970 s Mini Computing Computing 1960 s Computing Mainframe Computing Data Business Process Web Mobile SocialManagement Logic Apps Automation Apps Apps Apps Apps Apps
    • Through 2015, 80% of enterprises will lack a coherent approach to dealing with information from social media Source: Gartner 2011
    • The Social Divide: Customers and Companies
    • A story on what you can do
    • Meet Kita
    • Fan: Keremcem
    • The launch of gadgets
    • Creating a dream
    • Experiencing a dream
    • After 6 months: KOTEX YoungOffline en Online Kita became brandface
    • Results:34% marketshare Growth of 20%23% of all Kotex sales Target was 10%81% positive buy sentiment64% Brand awareness
    • Like slide from scot CFAMore than just a like button
    • Social Design Thinking
    • Participation on Scale
    • Relevance
    • Trust
    • Sharing
    • Your contact:Rick MansPhone: +31 6 51 21 01 44E-Mail: rick.mans@capgemini.comTwitter: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans