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Social By DesignRick Mans
Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
Ten Year Computing Cycles10X more users with each cycle                                                                   ...
Through 2015, 80% of enterprises will lack a coherent approach to          dealing with information from social media     ...
The Social Divide: Customers and Companies
A story on what you can do
Meet Kita
Fan: Keremcem
Creating a dream
Experiencing a dream
After 6 months: KOTEX YoungOffline en Online Kita became brandface
Results:34% marketshare        Growth of 20%23% of all Kotex sales         Target was 10%81% positive buy sentiment64% Bra...
Participation on Scale
Trust
Your contact:Rick MansPhone:      +31 6 51 21 01 44E-Mail:     rick.mans@capgemini.comTwitter:    http://twitter.com/rickm...
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
Social by Design - Slides for Guest Lecture Erasmus University Rotterdam
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Social by Design - Slides for Guest Lecture Erasmus University Rotterdam

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Transcript of "Social by Design - Slides for Guest Lecture Erasmus University Rotterdam"

  1. 1. Social By DesignRick Mans
  2. 2. Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
  3. 3. Ten Year Computing Cycles10X more users with each cycle 2010 s Social 2000 s Mobile Revolution 1990 s Cloud 1980 s Desktop Computing Client/Server Cloud 1970 s Mini Computing Computing 1960 s Computing Mainframe Computing Data Business Process Web Mobile SocialManagement Logic Apps Automation Apps Apps Apps Apps Apps
  4. 4. Through 2015, 80% of enterprises will lack a coherent approach to dealing with information from social media Source: Gartner 2011
  5. 5. The Social Divide: Customers and Companies
  6. 6. A story on what you can do
  7. 7. Meet Kita
  8. 8. Fan: Keremcem
  9. 9. The launch of gadgets
  10. 10. Creating a dream
  11. 11. Experiencing a dream
  12. 12. After 6 months: KOTEX YoungOffline en Online Kita became brandface
  13. 13. Results:34% marketshare Growth of 20%23% of all Kotex sales Target was 10%81% positive buy sentiment64% Brand awareness
  14. 14. Like slide from scot CFAMore than just a like button
  15. 15. Social Design Thinking
  16. 16. Participation on Scale
  17. 17. Relevance
  18. 18. Trust
  19. 19. Sharing
  20. 20. Your contact:Rick MansPhone: +31 6 51 21 01 44E-Mail: rick.mans@capgemini.comTwitter: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans

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