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Personal Branding - An original is always worth more than a copy
 

Personal Branding - An original is always worth more than a copy

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An introduction on how social media can help to build your personal brand. It is not an how to, it provides guidance and insight on what you could do to build a good personal brand

An introduction on how social media can help to build your personal brand. It is not an how to, it provides guidance and insight on what you could do to build a good personal brand

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  • Cartoon by Peter Steiner. has been reproduced from page 61 of July 5, 1993 issue of The New Yorker, (Vol.69 (LXIX) no. 20)

Personal Branding - An original is always worth more than a copy Personal Branding - An original is always worth more than a copy Presentation Transcript

  • Personal BrandingAn original is always worth more than a copy
    January 2011 – Rick Mans – Social Media Lead
  • Managing expectations
  • We are CEOs of our own companies: Me Inc. 
  • To be in business today, our most important job is to be head marketer for the brand called You.
    Tom Peters (FastCompany, August 31, 1997) 
  • The way to gain a good reputation is to endeavor to be what you desire to appear
    Socrates (469 BC - 399 BC) 
  • We know you are a dog.
  • Google will tell
  • Your network will tell
  • Social Media is not
    Personal Branding
  • However it can help.
  • Think Before You Start.
  • Think of 4 things:
  • 1
  • Your goals
    2
  • Your story
    3
  • 46
    Got something to offer?
    4
  • Having a Website Is Not Important
    (even if it is better looking than this one)
  • It should be in line with your story.
  • It is a hygiene factor.
  • However there are not 600 million people on your site.
  • Social Media is:
    Humaninteraction in a virtualworld
  • Marketing
  • Public Relations
  • Advertising
  • Branding
  • How Social Media Can Help.
    (to help people to understand you are the best thing since sliced bread)
  • Your network can help
  • Not to...
  • Or even worse
  • Advertising
  • This will happen when you annoy people
  • Your network can help
  • Your Network Will Help You Scale.
    (since they will understand why you are such a great * over time)
  • You Need 1000 Fans.
    Kevin Kelly
  • However You Can Only Have
    150 Friends.
    Dunbar
  • I prefer to make other people famous, as it scales better.
  • What You Can Do
  • Warning this is not an instant guide to success, it is real hard work!
  • Know where your audience is.
    1
  • 2
  • Your goals
    3
  • Your story
    4
  • Got something to offer?
    5
  • Listen First.
    6
  • What are their goals and how do they align with your goals.
    7
  • Build your network
    8
  • Share Your Content. All of it!
    9
  • Make other people famous
    10
  • Ifyou want to have successwithsocial media right now
    11
    You should have started six months ago
  • Every new node to a network adds exponential value
    12
  • Be worth sharing
    13
  • Rick Mans
    Papendorpseweg 100
    Utrecht
    The Netherlands
    Phone: +31 6 51 21 01 44
    E-Mail: rick.mans@capgemini.com
    Twitter: http://twitter.com/rickmans
    LinkedIn: http://nl.linkedin.com/in/rickmans