Personal BrandingAn original is always worth more than a copy<br />January 2011 – Rick Mans – Social Media Lead<br />
Managing expectations<br />
We are CEOs of our own companies: Me Inc. <br />
To be in business today, our most important job is to be head marketer for the brand called You.<br />Tom Peters (FastComp...
The way to gain a good reputation is to endeavor to be what you desire to appear<br />Socrates (469 BC - 399 BC) <br />
We know you are a dog.<br />
Google will tell<br />
Your network will tell<br />
Social Media is not<br />Personal Branding<br />
However it can help.<br />
Think Before You Start.<br />
Think of 4 things:<br />
1<br />
Your goals<br />2<br />
Your story<br />3<br />
46<br />Got something to offer?<br />4<br />
Having a Website Is Not Important<br />(even if it is better looking than this one)<br />
It should be in line with your story.<br />
It is a hygiene factor.<br />
However there are not 600 million people on your site.<br />
Social Media is:<br />Humaninteraction in a virtualworld<br />
Marketing<br />
Public Relations<br />
Advertising<br />
Branding<br />
How  Social Media Can Help.<br />(to help people to understand you are the best thing since sliced bread)<br />
Your network can help<br />
Not to...<br />
Or even worse<br />
Advertising<br />
This will happen when you annoy people<br />
Your network can help<br />
Your Network Will Help You Scale.<br />(since they will understand why you are such a great * over time)<br />
You Need 1000 Fans.<br />Kevin Kelly<br />
However You Can Only Have <br />150 Friends.<br />Dunbar<br />
I prefer to make other people famous, as it scales better.<br />
What You Can Do<br />
Warning this is not an instant guide to success, it is real hard work!<br />
Know where your audience is.<br />1<br />
2<br />
Your goals<br />3<br />
Your story<br />4<br />
Got something to offer?<br />5<br />
Listen First.<br />6<br />
What are their goals and how do they align with your goals.<br />7<br />
Build your network<br />8<br />
Share Your Content. All of it!<br />9<br />
Make other people famous<br />10<br />
Ifyou want to have successwithsocial media right now<br />11<br />You should have started six months ago<br />
Every new node to a network adds exponential value<br />12<br />
Be worth sharing<br />13<br />
Rick Mans<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />Phone:	+31 6 51 21 01 44<br />E-Mail:	rick.mans@...
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Personal Branding - An original is always worth more than a copy

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An introduction on how social media can help to build your personal brand. It is not an how to, it provides guidance and insight on what you could do to build a good personal brand

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  • Cartoon by Peter Steiner. has been reproduced from page 61 of July 5, 1993 issue of The New Yorker, (Vol.69 (LXIX) no. 20)
  • Personal Branding - An original is always worth more than a copy

    1. 1. Personal BrandingAn original is always worth more than a copy<br />January 2011 – Rick Mans – Social Media Lead<br />
    2. 2.
    3. 3. Managing expectations<br />
    4. 4.
    5. 5. We are CEOs of our own companies: Me Inc. <br />
    6. 6. To be in business today, our most important job is to be head marketer for the brand called You.<br />Tom Peters (FastCompany, August 31, 1997) <br />
    7. 7. The way to gain a good reputation is to endeavor to be what you desire to appear<br />Socrates (469 BC - 399 BC) <br />
    8. 8.
    9. 9. We know you are a dog.<br />
    10. 10. Google will tell<br />
    11. 11. Your network will tell<br />
    12. 12. Social Media is not<br />Personal Branding<br />
    13. 13. However it can help.<br />
    14. 14. Think Before You Start.<br />
    15. 15. Think of 4 things:<br />
    16. 16. 1<br />
    17. 17. Your goals<br />2<br />
    18. 18. Your story<br />3<br />
    19. 19. 46<br />Got something to offer?<br />4<br />
    20. 20. Having a Website Is Not Important<br />(even if it is better looking than this one)<br />
    21. 21. It should be in line with your story.<br />
    22. 22. It is a hygiene factor.<br />
    23. 23. However there are not 600 million people on your site.<br />
    24. 24. Social Media is:<br />Humaninteraction in a virtualworld<br />
    25. 25. Marketing<br />
    26. 26. Public Relations<br />
    27. 27. Advertising<br />
    28. 28. Branding<br />
    29. 29. How Social Media Can Help.<br />(to help people to understand you are the best thing since sliced bread)<br />
    30. 30. Your network can help<br />
    31. 31. Not to...<br />
    32. 32. Or even worse<br />
    33. 33. Advertising<br />
    34. 34. This will happen when you annoy people<br />
    35. 35. Your network can help<br />
    36. 36. Your Network Will Help You Scale.<br />(since they will understand why you are such a great * over time)<br />
    37. 37. You Need 1000 Fans.<br />Kevin Kelly<br />
    38. 38. However You Can Only Have <br />150 Friends.<br />Dunbar<br />
    39. 39. I prefer to make other people famous, as it scales better.<br />
    40. 40. What You Can Do<br />
    41. 41. Warning this is not an instant guide to success, it is real hard work!<br />
    42. 42. Know where your audience is.<br />1<br />
    43. 43. 2<br />
    44. 44. Your goals<br />3<br />
    45. 45. Your story<br />4<br />
    46. 46. Got something to offer?<br />5<br />
    47. 47. Listen First.<br />6<br />
    48. 48. What are their goals and how do they align with your goals.<br />7<br />
    49. 49. Build your network<br />8<br />
    50. 50. Share Your Content. All of it!<br />9<br />
    51. 51. Make other people famous<br />10<br />
    52. 52. Ifyou want to have successwithsocial media right now<br />11<br />You should have started six months ago<br />
    53. 53. Every new node to a network adds exponential value<br />12<br />
    54. 54. Be worth sharing<br />13<br />
    55. 55. Rick Mans<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />Phone: +31 6 51 21 01 44<br />E-Mail: rick.mans@capgemini.com<br />Twitter: http://twitter.com/rickmans<br />LinkedIn: http://nl.linkedin.com/in/rickmans<br />

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