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Mobile - there is an app for that
 

Mobile - there is an app for that

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  • http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130612
  • http://www.slideshare.net/pp.koch/fronttrends

Mobile - there is an app for that Mobile - there is an app for that Presentation Transcript

  • Mobilethere is an app for that
    January 2011 – Rick Mans
  • It is just moments after we really start enjoying ourselves
  • What is mobile?
  • Anytime, any place, anywhere
  • Any place?
    64% use mobile when at home
  • Mobile will be bigger than desktop internet in 5 years
    Morgan Stanley (2010)
  • The appification of everything
  • Just use an app store
  • 51 app stores
  • Besides 51 app stores
    there are also
    at least 15 mobile browsers
  • And don’t underestimate SMS
  • Other input for a design process:
    Most phones have at least
    2 view ports
  • Nobody said it was easy
  • Choose a few platforms to focus on
  • App
    vs
    Web
  • Web
    In general lower costs for Web
    Development Costs
    App
  • App
    Apps can handle this easier
    Browser and resolution diversity
    Web
  • App
    Apps are in general easier
    Ease of use
    Web
  • Web
    The Web has way more users
    Potential audience
    App
  • App
    Apps are better in this
    Using device specific properties
    Web
  • App
    Apps are used more actively
    Active use
    Web
  • Web
    Webcovers platforms more easily
    Platform diversity
    App
  • App
    Apps are easier to be discovered
    Discoverability
    Web
  • Each app is a lock in
  • Apps increase switching costs
  • Are all platforms used
    in the same way?
  • Average growth
  • Mobile solves a problem
  • I want to do X now
  • I want to do X now
    Personal
  • I want to do X now
    Personal
    Relevant
  • I want to do X now
    Timely
    Personal
    Relevant
  • NOW!
  • Unless you hold your phone the wrong way
  • Or if you really don’t have any reception
  • Connectivity is an issue
  • It will be solved.
    In probably 3-5 years from now.
  • 9 Trends
  • Apps
    1
  • LBS
    2
  • m-Commerce
    3
  • Gamification of everything
    4
  • Ad hoc social networking
    5
  • Smart Sensors
    6
  • Augmented Reality
    7
  • Mobile only solutions
    8
  • In the end ‘Mobile’ will disappear
    (as in, there is no longer the need to make a distinction between mobile and desktop)
    9
  • Rick Mans
    Social Media Lead
    Papendorpseweg 100
    Utrecht
    The Netherlands
    Phone: +31 6 51 21 01 44
    E-Mail: rick.mans@capgemini.com
    Twitter: http://twitter.com/rickmans
    LinkedIn: http://nl.linkedin.com/in/rickmans
    Mobile channels