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Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
Mobile - there is an app for that
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Mobile - there is an app for that

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  • http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130612
  • http://www.slideshare.net/pp.koch/fronttrends
  • Transcript

    • 1. Mobilethere is an app for that
      January 2011 – Rick Mans
    • 2. It is just moments after we really start enjoying ourselves
    • 3. What is mobile?
    • 4. Anytime, any place, anywhere
    • 5. Any place?
      64% use mobile when at home
    • 6. Mobile will be bigger than desktop internet in 5 years
      Morgan Stanley (2010)
    • 7. The appification of everything
    • 8. Just use an app store
    • 9. 51 app stores
    • 10. Besides 51 app stores
      there are also
      at least 15 mobile browsers
    • 11. And don’t underestimate SMS
    • 12. Other input for a design process:
      Most phones have at least
      2 view ports
    • 13. Nobody said it was easy
    • 14. Choose a few platforms to focus on
    • 15. App
      vs
      Web
    • 16. Web
      In general lower costs for Web
      Development Costs
      App
    • 17. App
      Apps can handle this easier
      Browser and resolution diversity
      Web
    • 18. App
      Apps are in general easier
      Ease of use
      Web
    • 19. Web
      The Web has way more users
      Potential audience
      App
    • 20. App
      Apps are better in this
      Using device specific properties
      Web
    • 21. App
      Apps are used more actively
      Active use
      Web
    • 22. Web
      Webcovers platforms more easily
      Platform diversity
      App
    • 23. App
      Apps are easier to be discovered
      Discoverability
      Web
    • 24. Each app is a lock in
    • 25. Apps increase switching costs
    • 26. Are all platforms used
      in the same way?
    • 27. Average growth
    • 28. Mobile solves a problem
    • 29. I want to do X now
    • 30. I want to do X now
      Personal
    • 31. I want to do X now
      Personal
      Relevant
    • 32. I want to do X now
      Timely
      Personal
      Relevant
    • 33. NOW!
    • 34. Unless you hold your phone the wrong way
    • 35.
    • 36. Or if you really don’t have any reception
    • 37. Connectivity is an issue
    • 38. It will be solved.
      In probably 3-5 years from now.
    • 39. 9 Trends
    • 40. Apps
      1
    • 41. LBS
      2
    • 42. m-Commerce
      3
    • 43. Gamification of everything
      4
    • 44. Ad hoc social networking
      5
    • 45. Smart Sensors
      6
    • 46. Augmented Reality
      7
    • 47. Mobile only solutions
      8
    • 48. In the end ‘Mobile’ will disappear
      (as in, there is no longer the need to make a distinction between mobile and desktop)
      9
    • 49. Rick Mans
      Social Media Lead
      Papendorpseweg 100
      Utrecht
      The Netherlands
      Phone: +31 6 51 21 01 44
      E-Mail: rick.mans@capgemini.com
      Twitter: http://twitter.com/rickmans
      LinkedIn: http://nl.linkedin.com/in/rickmans
      Mobile channels

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