How you can harness internal social networking to achieve your goals
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How you can harness internal social networking to achieve your goals

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A presentation for a group of managers who would like to introduce social media as an internal driver for change and to get to certain business goals

A presentation for a group of managers who would like to introduce social media as an internal driver for change and to get to certain business goals

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  • http://www.readwriteweb.com/enterprise/2010/08/does-microblogging-lead-to-mor.php
  • http://www.readwriteweb.com/enterprise/2010/08/does-microblogging-lead-to-mor.php

How you can harness internal social networking to achieve your goals How you can harness internal social networking to achieve your goals Presentation Transcript

  • We‘re not in Wonderlandanymore, Alice
    Rick Mans
    Social Media Lead
  • How you can harness internal social networking to achieve our goals
  • View slide
  • That Gartner prediction is not something to worry about
    View slide
  • You should worry about the fact that:
  • you are leaving money on the table
  • you are leaving knowledge in heads
  • you are a network, you work as silos
  • Every new node to a network adds exponentional value
  • Ask all people to share their ideas
  • Out of all ideas, will there be 50 good ones?
  • 5 brilliant ones?
  • Whenusing Social Media forideageneration, set boundariesupfront
  • Manage Expectations
  • Adopt early successes instantly
  • Share success throughout each level in the organisation
  • You (as in: leaders) have to participate
  • Critical successfactor when not participating as a leader?
  • Luck
  • Ifyou want to use social media as something to drive business, thenyou are the oneswhoshouldbeparticipating.
    Leadingbyexample is key.
  • Internal Social Media is notplay and fun,
    it is hard work
    © 2010 Capgemini – All rights reserved
    21
  • It is work
  • “We have found a strong correlation between use of Yammer and staff retention.”
    According to Deloitte
  • You could do something with it
  • Unlock the minds of our colleagues for
  • Knowledge sharing
    From: why should I share this, to: why shouldn’t I share this
  • Idea generation
    With all people you can get a lot of good ideas and even a few brilliant ones
  • Lead generation
    Share ideas, but also share (LinkedIn) networks
  • Retention
    Remember Deloitte?
  • OK, now what?
  • Think of what you want to achieve first
  • Start leading by example
  • That means that you are part of the conversation
  • Be clear about the goals and the restrictions
  • Make sure everybody knows
  • Top down sending a newsletter is not working
  • Look for ambassadors who will help you scale
  • They will lead together with you
  • Success won’t come overnight
  • Though with good design upfront you will get good result
  • Social Networking is work
  • If don’t start doing it, you will lose.
  • The good thing is:
  • Most of your ambassadors are already using social media
  • You just have to empower them
  • Your contact:
    Rick Mans
    Phone: +31 6 51 21 01 44
    E-Mail: rick.mans@capgemini.com
    Twitter: http://twitter.com/rickmans
    LinkedIn: http://nl.linkedin.com/in/rickmans