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We‘re not in Wonderlandanymore, Alice<br />Rick Mans<br />Social Media  Lead<br />
How you can harness internal social networking to achieve our goals<br />
That Gartner prediction is not something to worry about<br />
You should worry about the fact that:<br />
you are leaving money on the table <br />
you are leaving knowledge in heads<br />
you are a network, you work as silos<br />
Every new node to a network adds exponentional value<br />
Ask all people to share their ideas<br />
Out of all ideas, will there be 50 good ones?<br />
5 brilliant ones?<br />
Whenusing Social Media forideageneration, set boundariesupfront<br />
Manage Expectations<br />
Adopt early successes instantly<br />
Share success throughout each level in the organisation<br />
You (as in: leaders) have to participate<br />
Critical successfactor when not participating as a leader?<br />
Luck<br />
Ifyou want to use social media as  something to drive business, thenyou are the oneswhoshouldbeparticipating.<br />Leading...
Internal Social Media is notplay and fun, <br />it is hard work<br />© 2010 Capgemini – All rights reserved<br />21<br />
It is work<br />
“We have found a strong correlation between use of Yammer and staff retention.”<br />According to Deloitte<br />
You could do something with it<br />
Unlock the minds of our colleagues for<br />
Knowledge sharing<br />From: why should I share this, to: why shouldn’t I share this<br />
Idea generation<br />With all people you can get a lot of good ideas and even a few brilliant ones<br />
Lead generation<br />Share ideas, but also share (LinkedIn) networks<br />
Retention<br />Remember Deloitte?<br />
OK, now what?<br />
Think of what you want to achieve first<br />
Start leading by example<br />
That means that you are part of the conversation<br />
Be clear about the goals and the restrictions<br />
Make sure everybody knows<br />
Top down sending a newsletter is not working<br />
Look for ambassadors who will help you scale<br />
They will lead together with you<br />
Success won’t come overnight<br />
Though with good design upfront you will get good result<br />
Social Networking is work<br />
If don’t start doing it, you will lose.<br />
The good thing is:<br />
Most of your ambassadors are already using social media<br />
You just have to empower them<br />
Your contact:<br />Rick Mans<br />Phone:		+31 6 51 21 01 44<br />E-Mail:	rick.mans@capgemini.com<br />Twitter:	http://twit...
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How you can harness internal social networking to achieve your goals

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A presentation for a group of managers who would like to introduce social media as an internal driver for change and to get to certain business goals

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  • http://www.readwriteweb.com/enterprise/2010/08/does-microblogging-lead-to-mor.php
  • http://www.readwriteweb.com/enterprise/2010/08/does-microblogging-lead-to-mor.php
  • Transcript of "How you can harness internal social networking to achieve your goals "

    1. 1. We‘re not in Wonderlandanymore, Alice<br />Rick Mans<br />Social Media Lead<br />
    2. 2. How you can harness internal social networking to achieve our goals<br />
    3. 3.
    4. 4. That Gartner prediction is not something to worry about<br />
    5. 5. You should worry about the fact that:<br />
    6. 6. you are leaving money on the table <br />
    7. 7. you are leaving knowledge in heads<br />
    8. 8. you are a network, you work as silos<br />
    9. 9. Every new node to a network adds exponentional value<br />
    10. 10. Ask all people to share their ideas<br />
    11. 11. Out of all ideas, will there be 50 good ones?<br />
    12. 12. 5 brilliant ones?<br />
    13. 13. Whenusing Social Media forideageneration, set boundariesupfront<br />
    14. 14. Manage Expectations<br />
    15. 15. Adopt early successes instantly<br />
    16. 16. Share success throughout each level in the organisation<br />
    17. 17. You (as in: leaders) have to participate<br />
    18. 18. Critical successfactor when not participating as a leader?<br />
    19. 19. Luck<br />
    20. 20. Ifyou want to use social media as something to drive business, thenyou are the oneswhoshouldbeparticipating.<br />Leadingbyexample is key.<br />
    21. 21. Internal Social Media is notplay and fun, <br />it is hard work<br />© 2010 Capgemini – All rights reserved<br />21<br />
    22. 22. It is work<br />
    23. 23. “We have found a strong correlation between use of Yammer and staff retention.”<br />According to Deloitte<br />
    24. 24. You could do something with it<br />
    25. 25. Unlock the minds of our colleagues for<br />
    26. 26. Knowledge sharing<br />From: why should I share this, to: why shouldn’t I share this<br />
    27. 27. Idea generation<br />With all people you can get a lot of good ideas and even a few brilliant ones<br />
    28. 28. Lead generation<br />Share ideas, but also share (LinkedIn) networks<br />
    29. 29. Retention<br />Remember Deloitte?<br />
    30. 30. OK, now what?<br />
    31. 31. Think of what you want to achieve first<br />
    32. 32. Start leading by example<br />
    33. 33. That means that you are part of the conversation<br />
    34. 34. Be clear about the goals and the restrictions<br />
    35. 35. Make sure everybody knows<br />
    36. 36. Top down sending a newsletter is not working<br />
    37. 37. Look for ambassadors who will help you scale<br />
    38. 38. They will lead together with you<br />
    39. 39. Success won’t come overnight<br />
    40. 40. Though with good design upfront you will get good result<br />
    41. 41. Social Networking is work<br />
    42. 42. If don’t start doing it, you will lose.<br />
    43. 43. The good thing is:<br />
    44. 44. Most of your ambassadors are already using social media<br />
    45. 45. You just have to empower them<br />
    46. 46. Your contact:<br />Rick Mans<br />Phone: +31 6 51 21 01 44<br />E-Mail: rick.mans@capgemini.com<br />Twitter: http://twitter.com/rickmans<br />LinkedIn: http://nl.linkedin.com/in/rickmans<br />
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