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Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
Get real with B2B Communities
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Get real with B2B Communities

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At this B2B goes social I presented about Getting Real with B2B Communities and to be more exact about the pitfall of using vanity metrics instead of real actionable metrics. The main reason to do a …

At this B2B goes social I presented about Getting Real with B2B Communities and to be more exact about the pitfall of using vanity metrics instead of real actionable metrics. The main reason to do a talk about B2B communities and vanity metrics is because this was also a topic I did 2-3 years ago for B2C communities. Since B2B lacks 2-3 years behind B2C I found this topic rather applicable for reuse in a B2B context. The written voice over can be found over here: http://dontmindrick.com/socialmedia/vanity-metrics-measuring-wrong-thing/

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  • 1. Get real with B2B CommunitiesRick Mans#b2bgs, Nyenrode, April 12th 2012
  • 2. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.comIf you prefer to have a deeper explaination of these slides, please look at my blog:http://dontmindrick.com/socialmedia/vanity-metrics-measuring-wrong-thing/
  • 3. B2BLacksBehindB2C
  • 4. In most online communities, 90% ofusers are lurkers who never contribute,9% of users contribute a little, and 1% ofusers account for almost all the action. - Jakob Nielsen
  • 5. VanityMetrics
  • 6. Vanity Metric: Aggregated dataThen Now
  • 7. 1.000.000views
  • 8. Views
  • 9. New VS Returning
  • 10. VanityMetric:Numberof users
  • 11. Benefits of Supporting Multiple Networks - Janrain
  • 12. What is the best solution for you?
  • 13. Analysis!Jakob approves
  • 14. Benefits of Supporting Multiple Networks - Janrain
  • 15. Sinful methods Black hat
  • 16. Build anetwork of networks
  • 17. The cost ofacquiring new users
  • 18. VanityMetrics
  • 19. When do you getin touch
  • 20. Nurture the firstthousand
  • 21. What is the best solution for you?
  • 22. Rick MansCapgemini@rickmansslideshare.net/rickmansdontmindrick.com
  • 23. Credits and referencesStop - http://www.flickr.com/photos/yorkjason/691106821/ by JasonLangheineJakob - http://etcedigital.wordpress.com/2010/07/06/e-books/Grassroots - http://michaelcheek.com/2011/04/20/cultivation-of-a-grassroots-campaign-where-the-green-grass-grows-in-social-media/Jersey Boy - http://www.caufields.com/jerseyboywig.aspxPhotographers - http://www.flickr.com/photos/wwarby/4782818106/sizes/l/in/photostream/Sheep - http://www.all-hd-wallpapers.com/wallpaper/animals/sheep/428176More Sheeps - http://printreranduri.eu/wp-content/uploads/sheeps.jpgWolf - http://readin2this.wordpress.com/2010/05/20/robstens-and-krisbians-wolves-in-sheeps-clothing/Farmville - http://carolinaregion.blogspot.com/2010/03/how-not-to-annoy-your-facebook-friends.htmlTwitter ad - Brazilian Ad Agency Moma Propagnada for Maximidia SeminarsCommunity - http://linchpinbloggers.com/heres-what-you-need-to-do-in-order-to-grow-your-community/Janrain research - http://info.janrain.com/acton/attachment/1205/f-0006/0/-/-/-/-/file.pdf

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