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Don't be a dinosaur

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A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more …

A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more advantages than by keeping everything for themselves.

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  • http://www.personalizemedia.com/the-count/
  • Transcript

    • 1. Don’t Be a Dinosaur
      Rick Mans - Social Media Evangelist
    • 2. Don’t miss the social media boat
    • 3. What is thatsocial media thing
      The social media boat?
    • 4.
    • 5. The switch
      Web 1.0
      Web 2.0
      Traditional media
      Google search
      Flickr
      Mainly Broadband
      Mainly narrow band
      Alternative media
      netvibes
      Publishing is complex and limited to few traditional media and online merchants
      Value is created by aggregating content (portals)
      Wikipedia
      Easy and free publication for all
      Value is generated by tools allowing to publish easily
      2004
      2005
      Broadband is (becoming) a right in Spain and Finland
    • 6. Technology and social factors have converged over the past few years to create a phenomenon called social computing
      TECHNOLOGY
      • Cheap hardware and software reach the masses.
      • 7. Simple devices that anyone can operate.
      SOCIAL CHANGE
      • Consumers look for cost and time efficient technologies, ways to make their voices heard.
      • 8. Younger techno savvy generations pioneer the use of personal networks and viral communication.
      Source: Forrester (2006) – Social Computing.
    • 9. Internet statistics
      100 billion– The number clicks per day
      55 trillion– links on the Internet
      5% - The percentage of globalelectricityusedfor the Internet
      90 trillion – The number of emails sent in 2009
      81% – The percentage of emails that were spam.
      200 billion – The number of spam emails per day (assuming 81% are spam).
      1 million - IM messages per second
      8 terabytes– Traffic per seconde
      234 million – The number of websites as of December 2009.
      47 million – Added websites in 2009.
    • 10. Social Media statistics
      20 – Hours of video uploaded every minute onto YouTube
      600k - new members on Facebook per day
      900.000 -The number of blogs posts put up every day
      700 million – The number of photos uploaded per day on Facebook
      350 million – People on Facebook.
      50% – Percentage of Facebook users that log in every day.
      500,000 – The number of active Facebook applications.
      84% – Percent of social network sites with more women than men.
      1,73 billion – Internet users worldwide (September 2009).
      18% – Increase in Internet users since the previous year.
      126 million – The number of blogs on the Internet (as tracked by BlogPulse).
      27.3 million – Number of tweets on Twitter per day (November, 2009)
      57% – Percentage of Twitter’s user base located in the United States.
      4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
    • 11.
    • 12.
    • 13.
    • 14.
    • 15.
    • 16. Consumerson the Web 2.0
    • 17.
    • 18. Teensaren’tthat Internet savvy
    • 19.
    • 20. Youshould have started 6 monthsago
      Ifyou want to do somethingwithsocial media right now
    • 21. Robin Dunbar
      150
    • 22. Makeitscalable
      I prefer to make other people famous, as it scales better.
    • 23. You are just a name on a List not a member of a community
      I already have an account on….
    • 24. everything you do should at least create the beginning of a relationship
      Whenyou are in social media
    • 25. Handboek communities
      Erwin Blom
    • 26. Way of working
      Crowdsourcing
      Prepublishing
      Get the buzzgoing
      Story telling
      Peer reviews
    • 27. Free version
      In the firsthour 1000 downloads and 200 mentionsonTwitter
      5000 downloads in 12 hours
      No impact onphysicalbooksales
    • 28. Just the reachonTwitter
    • 29. Zeeuwierjenever
      Petra de Boevere
    • 30. Co-creation and Crowdsourcing
    • 31. €0 for Marketing and Press releases
      Everybody was involvedbefore the product was actuallythere
      Everybodycould help to shape the final product
      Alreadyforsale in 55liquor stores
    • 32. Project BookChunk
      Alex Osterwalder
    • 33. Earlyaccessfor $24
      first & exclusive access to raw book content
      influence authors
      x installments of book chunks (in a non-linear order – as we write them)
      50% discount off the final book (approx.)
      participate in exclusive book chunk webinars
      access to templates
      being part of the business model innovation community
    • 34. Why
      To shareearly and to test ideas
      To draw onyourexperience
      To build a community and engagepeople
      Becauseit’sfun
    • 35. What is in IT foryou
    • 36. Building meaningfulrelationships
      Withyourfriends and colleagues
      Withpeopleyoudon’tknow (yet)
      Build trust
    • 37. Increasedvisibility
      Become the go-to-expert
    • 38. Mindsharing and insight
      Getnewinsights (for free)
      Help others
      Get feedback and input from experts
      Shareyourinformation
    • 39. (Business) Opportunities
      Youcanbeconnected to more people
      More peoplewillbeable to findyou
      Theywillbeaware of your expertise
    • 40. Goldrush
      Just like the gold rush, this is going to
      end…what are you waiting for?
    • 41. Rick Mans
      rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans