Don't be a dinosaur

Don’t Be a Dinosaur
Rick Mans - Social Media Evangelist

Don’t miss the social media boat

What is thatsocial media thing
The social media boat?

The switch
Web 1.0
Web 2.0
Traditional media
Google search
Flickr
Mainly Broadband
Mainly narrow band
Alternative media
netvibes
Publishing is complex and limited to few traditional media and online merchants
Value is created by aggregating content (portals)
Wikipedia
Easy and free publication for all
Value is generated by tools allowing to publish easily
2004
2005
Broadband is (becoming) a right in Spain and Finland

Technology and social factors have converged over the past few years to create a phenomenon called social computing
TECHNOLOGY
Cheap hardware and software reach the masses.
Simple devices that anyone can operate.
SOCIAL CHANGE
Consumers look for cost and time efficient technologies, ways to make their voices heard.
Younger techno savvy generations pioneer the use of personal networks and viral communication.
Source: Forrester (2006) – Social Computing.

Internet statistics
100 billion– The number clicks per day
55 trillion– links on the Internet
5% - The percentage of globalelectricityusedfor the Internet
90 trillion – The number of emails sent in 2009
81% – The percentage of emails that were spam.
200 billion – The number of spam emails per day (assuming 81% are spam).
1 million - IM messages per second
8 terabytes– Traffic per seconde
234 million – The number of websites as of December 2009.
47 million – Added websites in 2009.

Social Media statistics
20 – Hours of video uploaded every minute onto YouTube
600k - new members on Facebook per day
900.000 -The number of blogs posts put up every day
700 million – The number of photos uploaded per day on Facebook
350 million – People on Facebook.
50% – Percentage of Facebook users that log in every day.
500,000 – The number of active Facebook applications.
84% – Percent of social network sites with more women than men.
1,73 billion – Internet users worldwide (September 2009).
18% – Increase in Internet users since the previous year.
126 million – The number of blogs on the Internet (as tracked by BlogPulse).
27.3 million – Number of tweets on Twitter per day (November, 2009)
57% – Percentage of Twitter’s user base located in the United States.
4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

Consumerson the Web 2.0

Teensaren’tthat Internet savvy

Youshould have started 6 monthsago
Ifyou want to do somethingwithsocial media right now

Robin Dunbar
150

Makeitscalable
I prefer to make other people famous, as it scales better.

You are just a name on a List not a member of a community
I already have an account on….

everything you do should at least create the beginning of a relationship
Whenyou are in social media

Handboek communities
Erwin Blom

Way of working
Crowdsourcing
Prepublishing
Get the buzzgoing
Story telling
Peer reviews

Free version
In the firsthour 1000 downloads and 200 mentionsonTwitter
5000 downloads in 12 hours
No impact onphysicalbooksales

Just the reachonTwitter

Zeeuwierjenever
Petra de Boevere

Co-creation and Crowdsourcing

€0 for Marketing and Press releases
Everybody was involvedbefore the product was actuallythere
Everybodycould help to shape the final product
Alreadyforsale in 55liquor stores

Project BookChunk
Alex Osterwalder

Earlyaccessfor $24
first & exclusive access to raw book content
influence authors
x installments of book chunks (in a non-linear order – as we write them)
50% discount off the final book (approx.)
participate in exclusive book chunk webinars
access to templates
being part of the business model innovation community

Why
To shareearly and to test ideas
To draw onyourexperience
To build a community and engagepeople
Becauseit’sfun

What is in IT foryou

Building meaningfulrelationships
Withyourfriends and colleagues
Withpeopleyoudon’tknow (yet)
Build trust

Increasedvisibility
Become the go-to-expert

Mindsharing and insight
Getnewinsights (for free)
Help others
Get feedback and input from experts
Shareyourinformation

(Business) Opportunities
Youcanbeconnected to more people
More peoplewillbeable to findyou
Theywillbeaware of your expertise

Goldrush
Just like the gold rush, this is going to
end…what are you waiting for?

Rick Mans
rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans

http://sqeme.blogspot.com	21
http://www.josvanoosten.nl	17
http://www.openorganiseren.org	11
http://www.slideshare.net	6
http://pinterest.com	4
http://besocializer.posterous.com	1
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Don't be a dinosaur

by Rick Mans

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