Don’t Be a Dinosaur<br />Rick Mans - Social Media Evangelist<br />
Don’t miss the social media boat<br />
What is thatsocial media thing<br />The social media boat?<br />
The switch<br />Web 1.0<br />Web 2.0<br />Traditional media<br />Google search<br />Flickr<br />Mainly Broadband<br />Main...
Technology and social factors have converged over the past few years to create a phenomenon called social computing<br />T...
Simple devices that anyone can operate.</li></ul>SOCIAL CHANGE<br /><ul><li>Consumers look for cost and time efficient tec...
Younger techno savvy generations pioneer the use of personal networks and viral communication.</li></ul>Source: Forrester ...
Internet statistics<br />100 billion– The number clicks per day<br />55 trillion– links on the Internet<br />5% - The perc...
Social Media statistics<br />20 – Hours of video uploaded every minute onto YouTube<br />600k -  new members on Facebook p...
Consumerson the Web 2.0<br />
Teensaren’tthat Internet savvy<br />
Youshould have started 6 monthsago<br />Ifyou want to do somethingwithsocial media right now<br />
Robin Dunbar<br />150<br />
Makeitscalable<br />I prefer to make other people famous, as it scales better.<br />
You are just a name on a List not a member of a community<br />I already have an account on….<br />
everything you do should at least create the beginning of a relationship<br />Whenyou are in social media<br />
Handboek communities<br />Erwin Blom<br />
Way of working<br />Crowdsourcing<br />Prepublishing<br />Get the buzzgoing<br />Story telling<br />Peer reviews<br />
Free version<br />In the firsthour 1000 downloads and 200 mentionsonTwitter<br />5000 downloads in 12 hours<br />No impact...
Just the reachonTwitter<br />
Zeeuwierjenever<br />Petra de Boevere<br />
Co-creation and Crowdsourcing<br />
€0 for Marketing and Press releases<br />Everybody was involvedbefore the product was actuallythere<br />Everybodycould he...
Project BookChunk<br />Alex Osterwalder<br />
Earlyaccessfor $24<br />first & exclusive access to raw book content<br />influence authors<br />x installments of book ch...
Why<br />To shareearly and to test ideas<br />To draw onyourexperience<br />To build a community and engagepeople<br />Bec...
What is in IT foryou<br />
Building meaningfulrelationships<br />Withyourfriends and colleagues<br />Withpeopleyoudon’tknow (yet)<br />Build trust<br />
Increasedvisibility<br />Become the go-to-expert<br />
Mindsharing and insight<br />Getnewinsights (for free)<br />Help others<br />Get feedback and input from experts<br />Shar...
(Business) Opportunities<br />Youcanbeconnected to more people<br />More peoplewillbeable to findyou<br />Theywillbeaware ...
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Don't be a dinosaur

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A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more advantages than by keeping everything for themselves.

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  • http://www.personalizemedia.com/the-count/
  • Don't be a dinosaur

    1. 1. Don’t Be a Dinosaur<br />Rick Mans - Social Media Evangelist<br />
    2. 2. Don’t miss the social media boat<br />
    3. 3. What is thatsocial media thing<br />The social media boat?<br />
    4. 4.
    5. 5. The switch<br />Web 1.0<br />Web 2.0<br />Traditional media<br />Google search<br />Flickr<br />Mainly Broadband<br />Mainly narrow band<br />Alternative media<br />netvibes<br />Publishing is complex and limited to few traditional media and online merchants<br />Value is created by aggregating content (portals)<br />Wikipedia<br />Easy and free publication for all<br />Value is generated by tools allowing to publish easily<br />2004<br />2005<br />Broadband is (becoming) a right in Spain and Finland<br />
    6. 6. Technology and social factors have converged over the past few years to create a phenomenon called social computing<br />TECHNOLOGY<br /><ul><li>Cheap hardware and software reach the masses.
    7. 7. Simple devices that anyone can operate.</li></ul>SOCIAL CHANGE<br /><ul><li>Consumers look for cost and time efficient technologies, ways to make their voices heard.
    8. 8. Younger techno savvy generations pioneer the use of personal networks and viral communication.</li></ul>Source: Forrester (2006) – Social Computing.<br />
    9. 9. Internet statistics<br />100 billion– The number clicks per day<br />55 trillion– links on the Internet<br />5% - The percentage of globalelectricityusedfor the Internet<br />90 trillion – The number of emails sent in 2009<br />81% – The percentage of emails that were spam.<br />200 billion – The number of spam emails per day (assuming 81% are spam).<br />1 million - IM messages per second<br />8 terabytes– Traffic per seconde<br />234 million – The number of websites as of December 2009.<br />47 million – Added websites in 2009.<br />
    10. 10. Social Media statistics<br />20 – Hours of video uploaded every minute onto YouTube<br />600k - new members on Facebook per day<br />900.000 -The number of blogs posts put up every day<br />700 million – The number of photos uploaded per day on Facebook<br />350 million – People on Facebook.<br />50% – Percentage of Facebook users that log in every day.<br />500,000 – The number of active Facebook applications.<br />84% – Percent of social network sites with more women than men.<br />1,73 billion – Internet users worldwide (September 2009).<br />18% – Increase in Internet users since the previous year.<br />126 million – The number of blogs on the Internet (as tracked by BlogPulse).<br />27.3 million – Number of tweets on Twitter per day (November, 2009)<br />57% – Percentage of Twitter’s user base located in the United States.<br />4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16. Consumerson the Web 2.0<br />
    17. 17.
    18. 18. Teensaren’tthat Internet savvy<br />
    19. 19.
    20. 20. Youshould have started 6 monthsago<br />Ifyou want to do somethingwithsocial media right now<br />
    21. 21. Robin Dunbar<br />150<br />
    22. 22. Makeitscalable<br />I prefer to make other people famous, as it scales better.<br />
    23. 23. You are just a name on a List not a member of a community<br />I already have an account on….<br />
    24. 24. everything you do should at least create the beginning of a relationship<br />Whenyou are in social media<br />
    25. 25. Handboek communities<br />Erwin Blom<br />
    26. 26. Way of working<br />Crowdsourcing<br />Prepublishing<br />Get the buzzgoing<br />Story telling<br />Peer reviews<br />
    27. 27. Free version<br />In the firsthour 1000 downloads and 200 mentionsonTwitter<br />5000 downloads in 12 hours<br />No impact onphysicalbooksales<br />
    28. 28. Just the reachonTwitter<br />
    29. 29. Zeeuwierjenever<br />Petra de Boevere<br />
    30. 30. Co-creation and Crowdsourcing<br />
    31. 31. €0 for Marketing and Press releases<br />Everybody was involvedbefore the product was actuallythere<br />Everybodycould help to shape the final product<br />Alreadyforsale in 55liquor stores<br />
    32. 32. Project BookChunk<br />Alex Osterwalder<br />
    33. 33. Earlyaccessfor $24<br />first & exclusive access to raw book content<br />influence authors<br />x installments of book chunks (in a non-linear order – as we write them)<br />50% discount off the final book (approx.)<br />participate in exclusive book chunk webinars<br />access to templates<br />being part of the business model innovation community<br />
    34. 34. Why<br />To shareearly and to test ideas<br />To draw onyourexperience<br />To build a community and engagepeople<br />Becauseit’sfun<br />
    35. 35. What is in IT foryou<br />
    36. 36. Building meaningfulrelationships<br />Withyourfriends and colleagues<br />Withpeopleyoudon’tknow (yet)<br />Build trust<br />
    37. 37. Increasedvisibility<br />Become the go-to-expert<br />
    38. 38. Mindsharing and insight<br />Getnewinsights (for free)<br />Help others<br />Get feedback and input from experts<br />Shareyourinformation<br />
    39. 39. (Business) Opportunities<br />Youcanbeconnected to more people<br />More peoplewillbeable to findyou<br />Theywillbeaware of your expertise<br />
    40. 40. Goldrush<br />Just like the gold rush, this is going to<br />end…what are you waiting for?<br />
    41. 41. Rick Mans<br />rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans<br />
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