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Don't be a dinosaur
 

Don't be a dinosaur

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A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more ...

A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more advantages than by keeping everything for themselves.

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Don't be a dinosaur Don't be a dinosaur Presentation Transcript

  • Don’t Be a Dinosaur
    Rick Mans - Social Media Evangelist
  • Don’t miss the social media boat
  • What is thatsocial media thing
    The social media boat?
  • The switch
    Web 1.0
    Web 2.0
    Traditional media
    Google search
    Flickr
    Mainly Broadband
    Mainly narrow band
    Alternative media
    netvibes
    Publishing is complex and limited to few traditional media and online merchants
    Value is created by aggregating content (portals)
    Wikipedia
    Easy and free publication for all
    Value is generated by tools allowing to publish easily
    2004
    2005
    Broadband is (becoming) a right in Spain and Finland
  • Technology and social factors have converged over the past few years to create a phenomenon called social computing
    TECHNOLOGY
    • Cheap hardware and software reach the masses.
    • Simple devices that anyone can operate.
    SOCIAL CHANGE
    • Consumers look for cost and time efficient technologies, ways to make their voices heard.
    • Younger techno savvy generations pioneer the use of personal networks and viral communication.
    Source: Forrester (2006) – Social Computing.
  • Internet statistics
    100 billion– The number clicks per day
    55 trillion– links on the Internet
    5% - The percentage of globalelectricityusedfor the Internet
    90 trillion – The number of emails sent in 2009
    81% – The percentage of emails that were spam.
    200 billion – The number of spam emails per day (assuming 81% are spam).
    1 million - IM messages per second
    8 terabytes– Traffic per seconde
    234 million – The number of websites as of December 2009.
    47 million – Added websites in 2009.
  • Social Media statistics
    20 – Hours of video uploaded every minute onto YouTube
    600k - new members on Facebook per day
    900.000 -The number of blogs posts put up every day
    700 million – The number of photos uploaded per day on Facebook
    350 million – People on Facebook.
    50% – Percentage of Facebook users that log in every day.
    500,000 – The number of active Facebook applications.
    84% – Percent of social network sites with more women than men.
    1,73 billion – Internet users worldwide (September 2009).
    18% – Increase in Internet users since the previous year.
    126 million – The number of blogs on the Internet (as tracked by BlogPulse).
    27.3 million – Number of tweets on Twitter per day (November, 2009)
    57% – Percentage of Twitter’s user base located in the United States.
    4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
  • Consumerson the Web 2.0
  • Teensaren’tthat Internet savvy
  • Youshould have started 6 monthsago
    Ifyou want to do somethingwithsocial media right now
  • Robin Dunbar
    150
  • Makeitscalable
    I prefer to make other people famous, as it scales better.
  • You are just a name on a List not a member of a community
    I already have an account on….
  • everything you do should at least create the beginning of a relationship
    Whenyou are in social media
  • Handboek communities
    Erwin Blom
  • Way of working
    Crowdsourcing
    Prepublishing
    Get the buzzgoing
    Story telling
    Peer reviews
  • Free version
    In the firsthour 1000 downloads and 200 mentionsonTwitter
    5000 downloads in 12 hours
    No impact onphysicalbooksales
  • Just the reachonTwitter
  • Zeeuwierjenever
    Petra de Boevere
  • Co-creation and Crowdsourcing
  • €0 for Marketing and Press releases
    Everybody was involvedbefore the product was actuallythere
    Everybodycould help to shape the final product
    Alreadyforsale in 55liquor stores
  • Project BookChunk
    Alex Osterwalder
  • Earlyaccessfor $24
    first & exclusive access to raw book content
    influence authors
    x installments of book chunks (in a non-linear order – as we write them)
    50% discount off the final book (approx.)
    participate in exclusive book chunk webinars
    access to templates
    being part of the business model innovation community
  • Why
    To shareearly and to test ideas
    To draw onyourexperience
    To build a community and engagepeople
    Becauseit’sfun
  • What is in IT foryou
  • Building meaningfulrelationships
    Withyourfriends and colleagues
    Withpeopleyoudon’tknow (yet)
    Build trust
  • Increasedvisibility
    Become the go-to-expert
  • Mindsharing and insight
    Getnewinsights (for free)
    Help others
    Get feedback and input from experts
    Shareyourinformation
  • (Business) Opportunities
    Youcanbeconnected to more people
    More peoplewillbeable to findyou
    Theywillbeaware of your expertise
  • Goldrush
    Just like the gold rush, this is going to
    end…what are you waiting for?
  • Rick Mans
    rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans