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Engaging employees through social media iabc fall conference 2010

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Engaging employees through social media   iabc fall conference 2010 Engaging employees through social media iabc fall conference 2010 Presentation Transcript

  • Engaging Employees Through Social Media
    Internal Communities
  • Internal Social Media
    Social Media can be used internally in addition to externally
    Similar, manageable tools available
    Some tools cross both usage scenarios
    Can focus on company, department, or team
    Enhance communication
    Share knowledge
    Create better integrated teams
    Enhance the sense of common purpose
  • Build Community Within
    They are people first, employees second
    Employee base is a unique community itself
    Made up of multiple interests, skills & specialties
    Most people like to share, and are looking for ways to demonstrate their abilities (their value)
    Many people have hidden talents & skills
  • Culture of Communication
    Listen to employees as we would listen to customers
    Empower employees with information, communication tools, and easy access to answers
    Company blogs are a great way to start
    A culture of communication needs to be demonstrated from the top down
    Everyone needs to be included
  • Employees as Evangelists
    Employees are some of the most knowledgeable about product/brand
    Already engaged to make the company succeed
    With training, employee evangelists are a great brand resource
    Most already are or want to be – make it easy for them to tell your story!
  • Access Everything
    Empowered and knowledgeable employees are engaged & more creative
    Access to external social networks and services today is part of our culture
    Simplifying access for employees will decrease the amount of personal time spent using these services
    Existing policies cover most use case scenarios
  • Tools Of The Trade
    Look to open source, but respect the IT department’s expertise
    Blogs are the easiest and simplest way to start and get results
    LinkedIn, Facebook, and Twitter, are great but…
    Organization needs to invest in managed tools that allow social communication to occur naturally
  • Tool Ideas
    Microsoft SharePoint
    Yammer (www.yammer.com)
    SocialText (www.socialtext.com)
    WordPress (www.wordpress.org)
  • Rick Mahn
    Social Media Strategist & Consultant
    www.rickmahn.com
    Twitter.com/rickmahn
    Facebook.com/rickman
    LinkedIn.com/in/rickmahn