Engaging employees through social media iabc fall conference 2010Presentation Transcript
Engaging Employees Through Social Media Internal Communities
Internal Social Media Social Media can be used internally in addition to externally Similar, manageable tools available Some tools cross both usage scenarios Can focus on company, department, or team Enhance communication Share knowledge Create better integrated teams Enhance the sense of common purpose
Build Community Within They are people first, employees second Employee base is a unique community itself Made up of multiple interests, skills & specialties Most people like to share, and are looking for ways to demonstrate their abilities (their value) Many people have hidden talents & skills
Culture of Communication Listen to employees as we would listen to customers Empower employees with information, communication tools, and easy access to answers Company blogs are a great way to start A culture of communication needs to be demonstrated from the top down Everyone needs to be included
Employees as Evangelists Employees are some of the most knowledgeable about product/brand Already engaged to make the company succeed With training, employee evangelists are a great brand resource Most already are or want to be – make it easy for them to tell your story!
Access Everything Empowered and knowledgeable employees are engaged & more creative Access to external social networks and services today is part of our culture Simplifying access for employees will decrease the amount of personal time spent using these services Existing policies cover most use case scenarios
Tools Of The Trade Look to open source, but respect the IT department’s expertise Blogs are the easiest and simplest way to start and get results LinkedIn, Facebook, and Twitter, are great but… Organization needs to invest in managed tools that allow social communication to occur naturally