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Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
Engaging employees through social media   iabc fall conference 2010
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Engaging employees through social media iabc fall conference 2010

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  • 1. Internal Communities
  • 2. Social Media can be used internally in addition to externally • Similar, manageable tools available • Some tools cross both usage scenarios • Can focus on company, department, or team Enhance communication Share knowledge Create better integrated teams Enhance the sense of common purpose
  • 3. They are people first, employees second Employee base is a unique community itself Made up of multiple interests, skills & specialties Most people like to share, and are looking for ways to demonstrate their abilities (their value) Many people have hidden talents & skills
  • 4. Listen to employees as we would listen to customers Empower employees with information, communication tools, and easy access to answers Company blogs are a great way to start A culture of communication needs to be demonstrated from the top down Everyone needs to be included
  • 5. Employees are some of the most knowledgeable about product/brand Already engaged to make the company succeed With training, employee evangelists are a great brand resource Most already are or want to be – make it easy for them to tell your story!
  • 6. Empowered and knowledgeable employees are engaged & more creative Access to external social networks and services today is part of our culture Simplifying access for employees will decrease the amount of personal time spent using these services Existing policies cover most use case scenarios
  • 7. Look to open source, but respect the IT department’s expertise Blogs are the easiest and simplest way to start and get results LinkedIn, Facebook, and Twitter, are great but… Organization needs to invest in managed tools that allow social communication to occur naturally
  • 8. Microsoft SharePoint Yammer (www.yammer.com) SocialText (www.socialtext.com) WordPress (www.wordpress.org)
  • 9. Social Media Strategist & Consultant • www.rickmahn.com • Twitter.com/rickmahn • Facebook.com/rickman • LinkedIn.com/in/rickmahn

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