CAPABILITIES PRESENTATION               www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                                                    ...
QV is Brand Communications practice                with a global perspective.                                          QV ...
QV builds best-of-breed teams from across the                country and around the world                                 ...
SERVICES                                                                  IDEATION                                        ...
SERVICES                                                                        Video                                     ...
TM                                                           BRAND TO WIN               www.quo-vadis.tv   QUO VADIS Capab...
HANSON               www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                               ...
Client: !   !      Hanson                                  Assignment:        Brand Strategy and Development, Cultural Uni...
Before: a largely undifferentiated, attribute-based competitor brandscape.               www.quo-vadis.tv       QUO VADIS ...
Fashion comes in many forms,                                  which is why Hanson Brick                                  o...
What the best-dressed                                      homes wear.                                                    ...
What the best-dressed                                                                                  homes wear.        ...
Micro-site developed to launch the brand campaign               www.quo-vadis.tv   QUO VADIS Capabilities Presentation    ...
www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                                                    ...
Pilobolus               www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                            ...
Client:!   !     Pilobolus Dance Theatre                                     Assignment:!     Brand Repositioning. Website...
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, Design      Visual 12                             ...
www.quo-vadis.tv   QUO VADIS Capabilities Presentation   Visual DesignTuesday, July 24, 12                                ...
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
REX               www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                                  ...
Client:!   !     Alphaprotector Synthetic Roofing Underlayment                                   Assignment:!     Brand str...
www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                                                    ...
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
VIX               www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                                  ...
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
www.quo-vadis.tv   QUO VADIS Capabilities PresentationTuesday, July 24, 12
Thank You.               www.quo-vadis.tv   QUO VADIS Capabilities Presentation                                           ...
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QUO VADIS Capabilities

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QUO VADIS is an award-winning branding agency that develops powerful strategies and creative campaigns for the finest brands in the world. We combine research, insight, art, and the ability to communicate complexity, simply, with a knack for knowing how to make people stomp their feet and say, “me want!”.

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QUO VADIS Capabilities

  1. 1. CAPABILITIES PRESENTATION www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  2. 2. www.quo-vadis.tv QUO VADIS Capabilities Presentation 1Tuesday, July 24, 12
  3. 3. QV is Brand Communications practice with a global perspective. QV www.quo-vadis.tv QUO VADIS Capabilities Presentation 2Tuesday, July 24, 12
  4. 4. QV builds best-of-breed teams from across the country and around the world QV www.quo-vadis.tv QUO VADIS Capabilities Presentation 3Tuesday, July 24, 12
  5. 5. SERVICES IDEATION CREATIVE STRATEGY Research Business Analysis www.quo-vadis.tv QUO VADIS Capabilities Presentation 5Tuesday, July 24, 12
  6. 6. SERVICES Video TV Print Radio Spaces Web CREATIVE www.quo-vadis.tv QUO VADIS Capabilities Presentation 6Tuesday, July 24, 12
  7. 7. TM BRAND TO WIN www.quo-vadis.tv QUO VADIS Capabilities Presentation 11Tuesday, July 24, 12
  8. 8. HANSON www.quo-vadis.tv QUO VADIS Capabilities Presentation 12Tuesday, July 24, 12
  9. 9. Client: ! ! Hanson Assignment: Brand Strategy and Development, Cultural Unification Challenge: Hanson, the largest brick manufacturer in the US, was built by ! ! ! the acquisition of over 17 different smaller brick companies ! ! ! over the course of 24 months. Hanson had little brand ! ! ! awareness and a fractured culture. Goals:! ! 1. Build a sense of cohesiveness and unity of vision in the ! ! ! corporate culture: from the C-level to the factory floor. ! ! ! 2. Relaunch the Hanson Brand. What we did:        •  Led vision sessions with all C-Level stakeholders. ! ! • Visited key production plants interviewing factory workers. ! ! ! • Created “Building on the Best” cultural communications ! ! ! portfolio that included: films, posters, and brand affinity ! ! ! program ! ! ! • Developed “brick as a fashion statement” brand positioning ! ! ! and strategy. Produced a brand assets portfolio aimed at ! ! ! consumers and trade including: ! ! ! ! ! ! Brand Film ! ! ! ! ! ! Print Ads ! ! ! ! ! ! Web Banners ! ! ! ! ! ! Collateral Materials ! ! ! ! ! ! Guerilla marketing What happened:  • A unified vision, purpose, and enthusiasm among employees ! ! ! • Brand awareness lept from 7% to 23% over 18 months. ! ! ! • Inventory sell-out, with a 6-month wait for new orders, ! ! ! leading to 10% increase in product pricing ! ! ! • + 25% free print media upgrades: from inside ! ! ! pages to inside and back covers. • Brand campaign featured in 3 university level textbooks re: how to differentiate a commoditized product. ! ! ! www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  10. 10. Before: a largely undifferentiated, attribute-based competitor brandscape. www.quo-vadis.tv QUO VADIS Capabilities Presentation 13Tuesday, July 24, 12
  11. 11. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our latest line, call 877-HANSON8 or visit us at www.hansonbrick.com. What the best-dressed homes wear. www.quo-vadis.tv QUO VADIS Capabilities Presentation 14Tuesday, July 24, 12
  12. 12. What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our products, call 877-HANSON8 or visit us at www.hansonbrick.com. www.quo-vadis.tv QUO VADIS Capabilities Presentation 15Tuesday, July 24, 12
  13. 13. What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our products, call 877-HANSON8 or visit us at www.hansonbrick.com. www.quo-vadis.tv QUO VADIS Capabilities Presentation 16Tuesday, July 24, 12
  14. 14. Micro-site developed to launch the brand campaign www.quo-vadis.tv QUO VADIS Capabilities Presentation 17Tuesday, July 24, 12
  15. 15. www.quo-vadis.tv QUO VADIS Capabilities Presentation 18Tuesday, July 24, 12
  16. 16. Pilobolus www.quo-vadis.tv QUO VADIS Capabilities Presentation 24Tuesday, July 24, 12
  17. 17. Client:! ! Pilobolus Dance Theatre Assignment:! Brand Repositioning. Website Design and Development ! ! ! Challenge: A dated brand positioning which did not accurately represent ! ! ! their current reality. An unflattering, low-functioning website ! ! ! which did not appropriately present the brand, nor meet the ! ! ! needs of the site’s users. Goals:! ! 1. Update the company’s brand to reflect their present reality ! ! ! as a star on the global arts stage. ! ! ! 2. Launch a new website whose functionility meets the ! ! ! demands of their newfound popularity by addressing the ! ! ! needs of several audiences. What we did: • Led company leadership through brand assessment and ! ! ! repositioning process, then developed a refreshed position: ! ! ! from an academically voiced non-profit, to an entertainment ! ! ! industry voiced creative force (that happens to be non- ! ! ! profit.) ! ! ! • Designed and developed a user friendly, highly functional ! ! ! website that elevates and postions Pilobolus as the ! ! ! premiere modern dance company in the world What happened: The company has a clear sense of its place in the world, and ! ! ! a website which documents this new reality to all of their ! ! ! audiences. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  18. 18. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  19. 19. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, Design Visual 12 NAVIGATION
  20. 20. www.quo-vadis.tv QUO VADIS Capabilities Presentation Visual DesignTuesday, July 24, 12 S
  21. 21. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  22. 22. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  23. 23. REX www.quo-vadis.tv QUO VADIS Capabilities Presentation 26Tuesday, July 24, 12
  24. 24. Client:! ! Alphaprotector Synthetic Roofing Underlayment Assignment:! Brand strategy and development. Trade Show brand launch. ! ! ! Challenge: New product in a highly commoditized market. 98% ! ! ! dominance by traditional felt. Low brand awareness. ! ! ! Stagnant sales. Goals:! ! 1. Create an effective brand presence in the market ! ! ! 2. Launch new brand at the International Builders Show with a goal of $750,000 in orders What we did: • Renamed product: REX Synfelt • Developed brand identity • Redesigned product ! ! ! • Designed Trade Show Booth ! ! ! • Created website and brand film What happened: Trade show sales: over $2.5 million www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  25. 25. www.quo-vadis.tv QUO VADIS Capabilities Presentation 27Tuesday, July 24, 12
  26. 26. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  27. 27. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  28. 28. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  29. 29. VIX www.quo-vadis.tv QUO VADIS Capabilities Presentation 26Tuesday, July 24, 12
  30. 30. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  31. 31. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  32. 32. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  33. 33. www.quo-vadis.tv QUO VADIS Capabilities PresentationTuesday, July 24, 12
  34. 34. Thank You. www.quo-vadis.tv QUO VADIS Capabilities Presentation 29Tuesday, July 24, 12

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