Juiced: Squeeze or Be Squeezed
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Juiced: Squeeze or Be Squeezed

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JUICED: Squeeze or be Squeezed...

JUICED: Squeeze or be Squeezed

Thereʼs no such thing as creating “new” business--thereʼs only taking market share from your competitors.

Brands that have “juice”, take.
Brands that donʼt, have it taken.

In his 25 year career in branding, Rick Julian has sold over $1 billion in products and services by creating juice for some of the greatest brands in the world.

Want juice for your brand? Heʼll teach you what it is, how to get it, and how to keep it.


Rick Julian, CEO
QUO VADIS

www.qvbrands.com
prosper@qvbrands.com

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Juiced: Squeeze or Be Squeezed Juiced: Squeeze or Be Squeezed Presentation Transcript

  • JUICED Squeeze or Be Squeezed Rick Julian, CEO QUO VADISMonday, June 13, 2011
  • You’ll learn: What juice is. How to get it. How to keep it.Monday, June 13, 2011
  • There’s no such thing as creating “new” business– only taking market share from your competitors.Monday, June 13, 2011
  • Brands that have juice, take. Brands that don’t, have it taken.Monday, June 13, 2011
  • The Aim: More Awareness More Preference More Revenue More ProfitMonday, June 13, 2011
  • Brand to Win.Monday, June 13, 2011
  • Who’s got Juice?Monday, June 13, 2011
  • orMonday, June 13, 2011
  • Monday, June 13, 2011
  • orMonday, June 13, 2011
  • orMonday, June 13, 2011
  • orMonday, June 13, 2011
  • orMonday, June 13, 2011
  • orMonday, June 13, 2011
  • orMonday, June 13, 2011
  • Brand MechanicsMonday, June 13, 2011
  • Your brand is what people say about you once you leave the room.Monday, June 13, 2011
  • Branding is an exercise in memory cultivation and retention.Monday, June 13, 2011
  • Senses are the pathways to memory.Monday, June 13, 2011
  • 80% of the information humans receiveMonday, June 13, 2011
  • Be visual.Monday, June 13, 2011
  • More senses = more memorabilty.Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Brands with Juice are: Activated Relevant Focused DistinctiveMonday, June 13, 2011
  • RelevantMonday, June 13, 2011
  • Boiling the ocean?Monday, June 13, 2011
  • Cup of tea.Monday, June 13, 2011
  • ?Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Apple logos, 1978-2011Monday, June 13, 2011
  • Q: Does Apple make the most innovative consumer technology products in the world? A: (It’s not a word–it’s a feeling)Monday, June 13, 2011
  • Bejing National Stadium ChinaMonday, June 13, 2011
  • Bejing Olympics Opening CeremonyMonday, June 13, 2011
  • Q: Is China ready to compete in the 21st century? A: (It’s not a word–it’s a feeling)Monday, June 13, 2011
  • Know your customer.Monday, June 13, 2011
  • Be in the now.Monday, June 13, 2011
  • DistinctiveMonday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION 13Monday, June 13, 2011
  • Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you What the best-dressed design into a home. To learn more about our latest line, call homes wear. 877-HANSON8 or visit us at www.hansonbrick.com. What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick Fashion comes in many forms, offers hundreds of colors and which is why Hanson Brick textures to turn the house you offers hundreds of colors and design into a home. To learn textures to turn the house you more about our products, call design into a home. To learn 877-HANSON8 or visit us at more about our products, call www.hansonbrick.com. 877-HANSON8 or visit us at www.hansonbrick.com. What the best-dressed homes wear.dis.tv QUO VADIS CAPABILITIES PRESENTATION www.quo-vadis.tv Q U O V A D I S 14 A P A B I L I T I E S P R E S E N T A T I O N C 15 www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION Monday, June 13, 2011
  • What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our products, call 877-HANSON8 or visit us at www.hansonbrick.com. www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION 13Monday, June 13, 2011
  • What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our products, call 877-HANSON8 or visit us at www.hansonbrick.com. www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION 13Monday, June 13, 2011
  • Monday, June 13, 2011
  • Be theMonday, June 13, 2011
  • FocusedMonday, June 13, 2011
  • Monday, June 13, 2011
  • ReliabilityMonday, June 13, 2011
  • Monday, June 13, 2011
  • MagicMonday, June 13, 2011
  • Monday, June 13, 2011
  • ToughMonday, June 13, 2011
  • Monday, June 13, 2011
  • IndividualityMonday, June 13, 2011
  • Monday, June 13, 2011
  • LuxuryMonday, June 13, 2011
  • Monday, June 13, 2011
  • PerformanceMonday, June 13, 2011
  • Monday, June 13, 2011
  • SpeedMonday, June 13, 2011
  • ActivatedMonday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • (M) MERCER HOTELMonday, June 13, 2011
  • (M) ExclusivityMonday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • (M)Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • Monday, June 13, 2011
  • My Money 123 Maple Street Anywhere, USA 10001Monday, June 13, 2011
  • My Employer’s Money 123 Corporate Boulevard Anywhere, USA 10001Monday, June 13, 2011
  • UMonday, June 13, 2011
  • J U ICEDMonday, June 13, 2011
  • Thank You Rick Julian QUO VADISMonday, June 13, 2011
  • To receive a free copy of Juiced: prosper@qvbrands.com 404.688.0088Monday, June 13, 2011